The central government has advocated for the increased use of rubber in road construction, despite acknowledging its higher cost compared to conventional materials. This recommendation comes as part of efforts to boost the rubber industry and promote sustainable infrastructure development. Addressing concerns over the higher cost associated with using rubber in road construction, the Centre emphasised its numerous benefits, including enhanced durability, improved road quality, and environmental sustainability. Rubber-modified bitumen has shown promising results in various studies, offering superior resistance to wear and tear, as well as better performance under extreme weather conditions. The move to incorporate rubber in road construction aligns with the government's broader agenda of promoting indigenous industries and fostering sustainable practices. By encouraging the utilisation of rubber, a renewable resource abundantly available in India, the government aims to support local rubber growers and manufacturers while simultaneously improving the quality and longevity of road infrastructure. Additionally, the use of rubber in road construction can contribute to environmental conservation by reducing the carbon footprint associated with conventional road materials. Rubber-modified bitumen not only offers superior road performance but also helps in managing waste rubber, thereby addressing environmental concerns related to rubber disposal. Despite the initial cost implications, the long-term benefits of using rubber in road construction outweigh the expenses, making it a viable and sustainable alternative for infrastructure development. Through strategic policies and incentives, the government aims to incentivize the widespread adoption of rubber in road construction, fostering economic growth and environmental sustainability in the process.