Northeast Frontier Railway Earns Rs 350 Million from Advertisements

23 Jan 2025 CW Team

The Northeast Frontier Railway (NFR) has made notable strides in boosting non-fare revenue through innovative advertising strategies from April to December 2024. By optimising non-operational revenue sources, NFR successfully generated approximately Rs 350 million through advertisements at station premises and on trains during this period.

Kapinjal Kishore Sharma, Chief Public Relations Officer (CPRO) of NFR, highlighted that digital advertisements at prominent stations like Guwahati and Kamakhya have provided businesses with a platform to reach targeted audiences while enriching the passenger experience with engaging content.

Strategic advertisement placements at high-traffic locations such as the Siliguri City Booking Office and the circulating areas of New Jalpaiguri and Katihar stations have also contributed to boosting revenue. Additionally, outdoor advertisements, including hoardings and flex boards, were strategically positioned in high-visibility areas, resulting in approximately Rs 18.2 million in earnings. Notable locations for hoardings include Guwahati, New Jalpaiguri, Rangiya, and New Bongaigaon stations, along with key infrastructure points such as the Sivoke Station bridge and Damdim, which have capitalised on high foot traffic.

Sharma emphasised that this initiative has offered brands an extensive opportunity to connect with large audiences while maximising the value of railway assets. In addition to traditional advertising, NFR has also incorporated innovative methods, such as vinyl wrapping on train coaches, which generated an additional Rs 10 million in revenue.

Infrastructure Energy

08 Oct 2025

India, Brazil Discuss Energy Ties And Oil Investments

Union Minister for Petroleum and Natural Gas Hardeep Singh Puri held discussions with Celso Luis Nunes Amorim, Special Advisor to the President of Brazil, and senior Brazilian officials to strengthen bilateral cooperation in the oil, gas, and energy transition sectors. The talks took place during a dinner hosted by Kenneth H da Nobrega, Ambassador of Brazil to India, at his residence in New Delhi.Mr Puri said the meeting focused on Indian investments in Brazil’s oil and gas sector, as well as expanding collaboration in energy transition and biofuels. “The enriching conversation revolved ar..

ONGC To Invest Rs 8.11 Billion In Andhra Onshore Oil, Gas Project

The Oil and Natural Gas Corporation Limited (ONGC) is set to invest Rs 8.11 billion for the onshore development and production of oil and gas from 172 wells across eight Production Mining Licence (PML) blocks in Andhra Pradesh.A committee under the Ministry of Environment, Forest and Climate Change (MoEFCC) has recommended environmental clearance (EC) for the project during a review meeting held last month.According to the Expert Appraisal Committee (EAC) minutes, the total project cost is estimated at Rs 8.11 billion, with a capital allocation of Rs 172 million towards the Environment Managem..

Tripura To Supply 40 MW Power To Mizoram For Christmas

The Tripura State Electricity Corporation Limited (TSECL) will supply 40 megawatts (MW) of power to Mizoram during the upcoming Christmas celebrations, continuing a long-standing tradition of power exchange between the two north-eastern states, officials confirmed on Sunday.During Durga Puja, the Mizoram State Power Corporation (MSPC) had supplied an equivalent 40 MW of electricity to Tripura to ensure an uninterrupted power supply during the festive period.“We had an agreement to receive 40 MW during Durga Puja, although the full amount was not utilised due to lower-than-expected demand in ..