+
Northeast Frontier Railway Earns Rs 350 Million from Advertisements
RAILWAYS & METRO RAIL

Northeast Frontier Railway Earns Rs 350 Million from Advertisements

The Northeast Frontier Railway (NFR) has made notable strides in boosting non-fare revenue through innovative advertising strategies from April to December 2024. By optimising non-operational revenue sources, NFR successfully generated approximately Rs 350 million through advertisements at station premises and on trains during this period. 

Kapinjal Kishore Sharma, Chief Public Relations Officer (CPRO) of NFR, highlighted that digital advertisements at prominent stations like Guwahati and Kamakhya have provided businesses with a platform to reach targeted audiences while enriching the passenger experience with engaging content. 

Strategic advertisement placements at high-traffic locations such as the Siliguri City Booking Office and the circulating areas of New Jalpaiguri and Katihar stations have also contributed to boosting revenue. Additionally, outdoor advertisements, including hoardings and flex boards, were strategically positioned in high-visibility areas, resulting in approximately Rs 18.2 million in earnings. Notable locations for hoardings include Guwahati, New Jalpaiguri, Rangiya, and New Bongaigaon stations, along with key infrastructure points such as the Sivoke Station bridge and Damdim, which have capitalised on high foot traffic. 

Sharma emphasised that this initiative has offered brands an extensive opportunity to connect with large audiences while maximising the value of railway assets. In addition to traditional advertising, NFR has also incorporated innovative methods, such as vinyl wrapping on train coaches, which generated an additional Rs 10 million in revenue. 

The Northeast Frontier Railway (NFR) has made notable strides in boosting non-fare revenue through innovative advertising strategies from April to December 2024. By optimising non-operational revenue sources, NFR successfully generated approximately Rs 350 million through advertisements at station premises and on trains during this period. Kapinjal Kishore Sharma, Chief Public Relations Officer (CPRO) of NFR, highlighted that digital advertisements at prominent stations like Guwahati and Kamakhya have provided businesses with a platform to reach targeted audiences while enriching the passenger experience with engaging content. Strategic advertisement placements at high-traffic locations such as the Siliguri City Booking Office and the circulating areas of New Jalpaiguri and Katihar stations have also contributed to boosting revenue. Additionally, outdoor advertisements, including hoardings and flex boards, were strategically positioned in high-visibility areas, resulting in approximately Rs 18.2 million in earnings. Notable locations for hoardings include Guwahati, New Jalpaiguri, Rangiya, and New Bongaigaon stations, along with key infrastructure points such as the Sivoke Station bridge and Damdim, which have capitalised on high foot traffic. Sharma emphasised that this initiative has offered brands an extensive opportunity to connect with large audiences while maximising the value of railway assets. In addition to traditional advertising, NFR has also incorporated innovative methods, such as vinyl wrapping on train coaches, which generated an additional Rs 10 million in revenue. 

Related Stories

Gold Stories

Next Story
Infrastructure Urban

Infrastructure Opportunity Outlook by IMPACCT.Info

India’s infrastructure pipeline is witnessing dynamic activity across stages — from immediate bidding to future planning. IMPACCT segments these into three categories: Immediate, 3–6 Month, and Future Opportunities, enabling businesses to identify, prepare, and participate in high-value tenders and projects across sectors.To read full article Click Here ..

Next Story
Real Estate

Glass, Reframed!

Glass façades, quintessential aesthetic building envelopes globally, have been widely adopted in India as well. But when the focus is high-performance building systems that deliver energy efficiency, comfort and architectural identity, glass isn’t the only preference. Combination solutions, involving glass and some other material, improve façade outcomes. Some combinations come at comparable prices, some at a higher price. Here is a selection of performance-oriented solutions...To read the full story Click Here ..

Next Story
Infrastructure Urban

Beyond Building Faster

India’s cities are expanding at an unprecedented pace, bringing new infrastructure and development opportunities while also intensifying challenges around mobility, public spaces, liveability and supporting infrastructure. The question, therefore, is not simply whether India can build faster, but whether it can build cities that work better.At a CW webinar, Are We Designing Better Cities – or Just Building Faster?, moderator Ar. Samir Shaikh, Founding Principal, AR&UD Studio, brought together perspectives from design, development, master planning and technology...To read the full artic..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

SPECIAL OFFER
QR Code