Northeast Frontier Railway Earns Rs 350 Million from Advertisements

23 Jan 2025 CW Team

The Northeast Frontier Railway (NFR) has made notable strides in boosting non-fare revenue through innovative advertising strategies from April to December 2024. By optimising non-operational revenue sources, NFR successfully generated approximately Rs 350 million through advertisements at station premises and on trains during this period.

Kapinjal Kishore Sharma, Chief Public Relations Officer (CPRO) of NFR, highlighted that digital advertisements at prominent stations like Guwahati and Kamakhya have provided businesses with a platform to reach targeted audiences while enriching the passenger experience with engaging content.

Strategic advertisement placements at high-traffic locations such as the Siliguri City Booking Office and the circulating areas of New Jalpaiguri and Katihar stations have also contributed to boosting revenue. Additionally, outdoor advertisements, including hoardings and flex boards, were strategically positioned in high-visibility areas, resulting in approximately Rs 18.2 million in earnings. Notable locations for hoardings include Guwahati, New Jalpaiguri, Rangiya, and New Bongaigaon stations, along with key infrastructure points such as the Sivoke Station bridge and Damdim, which have capitalised on high foot traffic.

Sharma emphasised that this initiative has offered brands an extensive opportunity to connect with large audiences while maximising the value of railway assets. In addition to traditional advertising, NFR has also incorporated innovative methods, such as vinyl wrapping on train coaches, which generated an additional Rs 10 million in revenue.

Real Estate

11 May 2026

Danube Launches Greenz Villa Community in Dubai

Danube Properties has launched Greenz by Danube, a fully furnished master villa community in Dubai, unveiled by H.E. Sheikh Nahyan bin Mubarak Al Nahyan, UAE Minister of Tolerance and Coexistence, at an event attended by over 7,000 investors and business leaders.Located near Dubai International Academic City and Dubai Silicon Oasis, the development marks Danube’s first large-scale integrated villa community and is positioned within one of Dubai’s emerging residential corridors.The project will comprise three and four-bedroom townhouses along with five-bedroom semi-detached and twin villas...

ABB Launches IE6 Motor for Hazardous Industrial Areas

ABB has introduced what it claims is the world’s first IE6 Hyper-Efficiency motor certified for hazardous industrial environments under ATEX and IECEx standards.The new Increased Safety motor is based on ABB’s synchronous reluctance (SynRM) technology and is designed without magnets or rare earth materials. According to the company, the motor reduces energy losses by up to 60 per cent compared to standard IE3 induction motors commonly used in hazardous areas.The motor is intended for use in industries such as chemicals, marine, oil and gas, pharmaceuticals and food and beverage, where expl..

Casagrand Launches 41-Acre Highcity Project in Chennai

Casagrand has launched Casagrand Highcity, a 41-acre integrated residential development on Chennai’s Outer Ring Road (ORR), marking the company’s largest residential project to date.The project will comprise over 4,000 two and three BHK apartments across four G+22 towers and is positioned as one of the largest organised residential developments in the ORR corridor.Located along Chennai’s emerging residential and infrastructure growth belt, the project benefits from connectivity to IT hubs including Navalur, Siruseri SIPCOT and Porur, as well as industrial clusters such as Sriperumbudur, ..