Northeast Frontier Railway Earns Rs 350 Million from Advertisements

23 Jan 2025 CW Team

The Northeast Frontier Railway (NFR) has made notable strides in boosting non-fare revenue through innovative advertising strategies from April to December 2024. By optimising non-operational revenue sources, NFR successfully generated approximately Rs 350 million through advertisements at station premises and on trains during this period.

Kapinjal Kishore Sharma, Chief Public Relations Officer (CPRO) of NFR, highlighted that digital advertisements at prominent stations like Guwahati and Kamakhya have provided businesses with a platform to reach targeted audiences while enriching the passenger experience with engaging content.

Strategic advertisement placements at high-traffic locations such as the Siliguri City Booking Office and the circulating areas of New Jalpaiguri and Katihar stations have also contributed to boosting revenue. Additionally, outdoor advertisements, including hoardings and flex boards, were strategically positioned in high-visibility areas, resulting in approximately Rs 18.2 million in earnings. Notable locations for hoardings include Guwahati, New Jalpaiguri, Rangiya, and New Bongaigaon stations, along with key infrastructure points such as the Sivoke Station bridge and Damdim, which have capitalised on high foot traffic.

Sharma emphasised that this initiative has offered brands an extensive opportunity to connect with large audiences while maximising the value of railway assets. In addition to traditional advertising, NFR has also incorporated innovative methods, such as vinyl wrapping on train coaches, which generated an additional Rs 10 million in revenue.

Infrastructure Urban

31 Oct 2025

CMPDI installs bio-toilets to boost sanitation and hygiene

The Central Mine Planning and Design Institute (CMPDI), a subsidiary of Coal India Limited under the administrative control of the Ministry of Coal, has installed six modern bio-toilets equipped with bio-digesters and water tanks across various locations in Ranchi. The initiative was carried out under the ongoing Special Campaign 5.0, underscoring CMPDI’s commitment to cleanliness and sustainable sanitation. This effort forms part of a nationwide drive to enhance hygiene standards and improve efficiency in public offices. It aligns with the Government of India’s Swachh Bharat Mission and ..

PM Modi unveils Rs 12.19 billion projects in Kevadia

Prime Minister Shri Narendra Modi inaugurated and laid the foundation stones for development projects worth Rs 12.19 billion in Kevadia on the eve of Sardar Vallabhbhai Patel’s 150th birth anniversary. The projects include the Birsa Munda Bhavan—an iconic centre dedicated to Bhagwan Birsa Munda—a residential complex for GSEC and SSNNL employees, the first phase of the hospitality district, and a Bonsai Garden. During the visit, the Prime Minister also flagged off a fleet of electric buses in Kevadia, an initiative aimed at providing comfortable and sustainable transport facilities for v..

New metro link to connect Delhi airport’s T1 and T3

A new metro station will be part of the upcoming Golden Line to provide direct connectivity between Delhi airport’s Terminal 1 (T1) and Terminal 3 (T3), a senior official confirmed. Among the three terminals at the Indira Gandhi International Airport, Terminals 2 and 3 are located close to each other, while Terminal 1 lies a few kilometres away. In an interview with PTI, Delhi International Airport Ltd (DIAL) CEO Videh Kumar Jaipuriar said that the new integrated station is being planned to link Aerocity with Terminal 1. “The Golden Line was earlier planned to terminate at Aerocity. We h..