Eicher Trucks and Magenta Mobility Drive Sustainable Logistics

19 Mar 2025 CW Team

Speaking on the occasion, SS Gill, Chief Commercial Officer VE Commercial Vehicles, said, "Through this association with Magenta Mobility, we are driving the future of smart logistics with advanced, eco-friendly transportation solutions The Eicher Pro X range is designed to meet the growing demand for high performance, energy-efficient vehicles in the mid-mile and last-mile delivery sectors and aligns with Magenta Mobility’s focus on decarbonizing last mile mobility"

"Partnering with Eicher Trucks and Buses and integrating the Eicher Pro X trucks into our fleet marks a pivotal moment in our commitment to transforming last-mile logistics in India. This collaboration not only strengthens our ability to offer efficient, sustainable, and reliable transportation solutions but also aligns with our vision of delivering high-performance, eco-friendly options for our diverse customer base,” said, Mr. Maxson Lewis, Founder and CEO Magenta Mobility

Unveiled at the Bharat Mobility Global Expo 2025, the Eicher Pro X range marks Eicher’s entry into the fast-growing 2-3.5T segment, redefining last-mile logistics with best-in-class cargo space, energy efficiency, and driver-centric features like air-conditioned cabins and advanced safety systems. Co-developed with leading logistics players in key sectors such as e-commerce, FMCG, and parcel & courier services the Eicher Pro X is designed to serve the rapidly evolving needs of these demanding segments. Designed for city and near-city distribution, it offers an industry-leading turning radius and visibility. Eicher’s Uptime Centre provides 24/7 monitoring, AI/ML-driven remote diagnostics, and FOTA-enabled telematics for seamless updates. Integrated with the 'My Eicher' app, these vehicles ensure optimal performance, backed by a nationwide network of 1000+ touchpoints, 470+ service centers, and 7000+ parts outlets.

Magenta Mobility, with a fleet of over 2,600 electric vehicles across 18+ cities, is rapidly expanding its presence in India, strengthening its footprint in key markets while scaling its fleet to meet growing demand. With a focus on sustainable growth, the company continues to build a robust ecosystem, driving widespread adoption of electric mobility in logistics.

Eicher Trucks and Buses, a business unit of VE Commercial Vehicles announced commencement of supplies of the Eicher Pro X small truck to Magenta Mobility, a leading logistics solutions provider that is committed to driving innovation and providing sustainable mobility solutions for India’s evolving logistics landscape. As per phased plan for initial order of 100 units, the first batch of Eicher Pro X small trucks featuring 1.7T payload will be deployed across Magenta Mobility’s operations in major markets, including Mumbai, Delhi NCR, Bangalore, Hyderabad, and Chennai. These vehicles will play a key role in reinforcing Eicher Trucks and Magenta Mobility’s vision of driving sustainable logistics and strengthen Magenta Mobility’s mission of decarbonizing India’s supply chain. Speaking on the occasion, SS Gill, Chief Commercial Officer VE Commercial Vehicles, said, Through this association with Magenta Mobility, we are driving the future of smart logistics with advanced, eco-friendly transportation solutions The Eicher Pro X range is designed to meet the growing demand for high performance, energy-efficient vehicles in the mid-mile and last-mile delivery sectors and aligns with Magenta Mobility’s focus on decarbonizing last mile mobility Partnering with Eicher Trucks and Buses and integrating the Eicher Pro X trucks into our fleet marks a pivotal moment in our commitment to transforming last-mile logistics in India. This collaboration not only strengthens our ability to offer efficient, sustainable, and reliable transportation solutions but also aligns with our vision of delivering high-performance, eco-friendly options for our diverse customer base,” said, Mr. Maxson Lewis, Founder and CEO Magenta Mobility Unveiled at the Bharat Mobility Global Expo 2025, the Eicher Pro X range marks Eicher’s entry into the fast-growing 2-3.5T segment, redefining last-mile logistics with best-in-class cargo space, energy efficiency, and driver-centric features like air-conditioned cabins and advanced safety systems. Co-developed with leading logistics players in key sectors such as e-commerce, FMCG, and parcel & courier services the Eicher Pro X is designed to serve the rapidly evolving needs of these demanding segments. Designed for city and near-city distribution, it offers an industry-leading turning radius and visibility. Eicher’s Uptime Centre provides 24/7 monitoring, AI/ML-driven remote diagnostics, and FOTA-enabled telematics for seamless updates. Integrated with the 'My Eicher' app, these vehicles ensure optimal performance, backed by a nationwide network of 1000+ touchpoints, 470+ service centers, and 7000+ parts outlets. Magenta Mobility, with a fleet of over 2,600 electric vehicles across 18+ cities, is rapidly expanding its presence in India, strengthening its footprint in key markets while scaling its fleet to meet growing demand. With a focus on sustainable growth, the company continues to build a robust ecosystem, driving widespread adoption of electric mobility in logistics.

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