Bridgestone Opens New Select Store in Noida, Expands UP Presence

15 Dec 2025 CW Team

"Bridgestone India recently expanded its retail footprint in Uttar Pradesh (West) with the inauguration of a new Bridgestone Select Store in Sector 101, Noida. The outlet, operated by Tyre Shoppe India, was inaugurated by Rajiv Sharma, Executive Director – Integrated Consumer Business, Bridgestone India, marking a key milestone in the company’s North India growth strategy.

Bridgestone Select is the company’s premium retail format, offering an integrated tyre and mobility solutions experience that goes beyond conventional tyre sales. The stores combine advanced products, expert consultation and modern infrastructure to enhance vehicle safety, comfort and performance.

Located near Sector 101 Metro Station in Gautam Budh Nagar district, the new outlet further strengthens Bridgestone’s channel network across key growth markets. The store will retail Bridgestone’s latest premium tyre range, including Turanza 6i and Dueler All-Terrain A/T002, catering to both urban and multi-terrain driving needs.

Turanza 6i, developed with ENLITEN technology, is designed for superior comfort, fuel efficiency, enhanced braking and longer wear life, while being compatible with both ICE and electric vehicles. Dueler All-Terrain A/T002 offers durability, traction and control across diverse on-road and off-road conditions.

The new Select Store underlines Bridgestone India’s focus on expanding customer touchpoints and reinforcing its position as a trusted partner in safe and sustainable mobility."

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