Eveready Delays New Category Entry

07 May 2024 CW Team

Eveready Industries India Limited has decided to defer its entry into a new product category due to prevailing market uncertainties. The company had been contemplating diversification as part of its strategic growth plans, but recent economic conditions have prompted a reevaluation of its timeline.

The decision to postpone the entry into the new product category reflects Eveready's cautious approach in response to the evolving market landscape. Economic volatility and changing consumer behaviours have raised concerns about the feasibility and timing of such a move.

While Eveready remains committed to exploring new avenues for growth, the company is prioritising prudence and stability amidst uncertain market conditions. This delay allows Eveready to reassess market dynamics and ensure a more informed and strategic approach to diversification.

Industry analysts view Eveready's decision as a prudent move given the current economic climate. Uncertainties stemming from global events and domestic factors have increased risk factors for businesses, prompting companies to exercise caution in their expansion plans.

Despite the delay in entering the new product category, Eveready continues to focus on strengthening its existing portfolio and optimising its operations. The company remains vigilant in monitoring market trends and consumer preferences to capitalise on opportunities as they arise.

As Eveready navigates the challenges posed by the current economic environment, its decision to defer new category entry reflects a strategic approach aimed at safeguarding its long-term sustainability and growth prospects.

Real Estate

14 Jul 2026

Paradigm Realty secures Rs 1 billion for Chembur project

Paradigm Realty Group has secured Rs 1 billion in funding from Arnya RealEstates Fund for its flagship residential project, 71 Midtown, in Chembur, Mumbai.The institutional investment will be used to support the completion of Phases 1 and 2 of the development, with the financing aligned to the project's construction and delivery schedule.Spread across approximately 4.5 acres, the gated residential community comprises one- and two-bedroom apartments. Located near Sindhi Society in Chembur, the project offers connectivity to the Bandra Kurla Complex (BKC) and is expected to benefit from infrastr..

PCPL delivers 1.4 million sq ft, eyes 2.1 million sq ft pipeline

Pranav Constructions (PCPL) has delivered more than 1.4 million sq ft of redeveloped residential space across Mumbai as of March 2026, while outlining a future pipeline exceeding 2.1 million sq ft across key redevelopment markets.Over the past decade, the Mumbai-based developer has completed 28 redevelopment projects, benefiting more than 2,450 families across the city's western suburbs, including Borivali, Kandivali, Malad and Goregaon. Since 2023, the company has expanded into neighbourhoods such as Santacruz, Bandra, Andheri and Vile Parle, while also entering heritage precincts including M..

Shalimar Paints launches premium Xtra Tough Hi-Sheen

Shalimar Paints has expanded its premium product portfolio with the launch of Xtra Tough Hi-Sheen, a new exterior emulsion developed to provide enhanced weather protection and a high-sheen finish for residential buildings.The company said the product is designed to address growing consumer demand for exterior coatings that combine aesthetics with long-term durability. Suitable for both new construction and renovation projects, the emulsion is formulated to withstand varied climatic conditions, including heat, rain, humidity and pollution.Xtra Tough Hi-Sheen features a dust-repellent coating in..