Hero MotoCorp to expand electric model range to attract more customers

21 May 2024 CW Team

Hero MotoCorp, a leading player in the Indian two-wheeler market, is set to expand its electric vehicle (EV) range to attract a broader customer base. The company aims to tap into the growing demand for eco-friendly transportation solutions by introducing a variety of new electric models. This strategic move is part of Hero MotoCorp's broader vision to establish itself as a key player in the electric mobility sector.

The expansion plan includes launching multiple new electric two-wheelers that cater to different segments of the market, from entry-level scooters to high-performance motorcycles. By diversifying its EV portfolio, Hero MotoCorp aims to address the varied needs of urban commuters and environmentally conscious consumers. The company's focus on innovation and sustainable technology is expected to drive its growth in the burgeoning EV market.

Dr. Pawan Munjal, Chairman and CEO of Hero MotoCorp, emphasised the company's commitment to sustainability and innovation. He highlighted that expanding the electric model range aligns with the company's vision of providing green and efficient mobility solutions. Hero MotoCorp is also investing in developing a robust charging infrastructure to support the widespread adoption of its electric vehicles.

The company has been working on enhancing its R&D capabilities and forming strategic partnerships to accelerate the development of its EV technology. Hero MotoCorp's initiatives include collaborations with global technology leaders and startups to bring cutting-edge solutions to the Indian market.

As the demand for electric vehicles continues to rise, Hero MotoCorp's expanded EV lineup is expected to significantly boost its market presence and customer reach, reinforcing its position as a pioneer in the transition to sustainable mobility.

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