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Track Sales and Run a Targeted Campaign
Real Estate

Track Sales and Run a Targeted Campaign

Developers are effectively using software for marketing and to track sales. “Salesforce helps us analyse what kind of inventory (configuration) is working well, and in which particular micro market,” shares Mayur R Shah, Managing Director, Marathon Group. “This helps us plan offers and campaigns and improve on the plan of future products. Customer information and feedback analysis allow us to tailor precise communication to the right audience.”

Kalpataru uses a customised inventory management module in Salesforce.com (SFDC), to track inventory, quotation and booking status by project and tower, in real time. “The module was designed internally to suit processes, policies and RERA guidelines,” shares Anil Khurana, Head of Architecture & Design, Kalpataru.

Developers are effectively using software for marketing and to track sales. “Salesforce helps us analyse what kind of inventory (configuration) is working well, and in which particular micro market,” shares Mayur R Shah, Managing Director, Marathon Group. “This helps us plan offers and campaigns and improve on the plan of future products. Customer information and feedback analysis allow us to tailor precise communication to the right audience.” Kalpataru uses a customised inventory management module in Salesforce.com (SFDC), to track inventory, quotation and booking status by project and tower, in real time. “The module was designed internally to suit processes, policies and RERA guidelines,” shares Anil Khurana, Head of Architecture & Design, Kalpataru.

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Infrastructure Urban

Naidu Seeks Rs 563 Crore For AP Sports Infrastructure

Andhra Pradesh Chief Minister N Chandrababu Naidu has sought Rs 563 crore from the Centre to boost sports infrastructure in the state, including Rs 538 crore for stadium development and Rs 25 crore to host the Khelo India Martial Arts Games 2025. Naidu made the request during a meeting with Union Youth Services and Sports Minister Mansukh Mandaviya in New Delhi on Wednesday.The CM urged early completion of Khelo India infrastructure projects in Tirupati, Rajahmundry, Kakinada, and Narasaraopeta, and called for an international-standard badminton training centre and a national aquatic sports hu..

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Infrastructure Transport

Tough Bidding Norms Slow NHAI Road Project Awards

Stringent bidding rules imposed by the Ministry of Road Transport & Highways (MoRTH) have led to a slowdown in project awards by the National Highways Authority of India (NHAI), despite a robust Rs 3.5 trillion pipeline. According to an HDFC Securities report, the shift to more cautious developer models now favours firms with strong balance sheets, as tighter qualification norms limit aggressive bidders.The revised norms mandate additional performance security, targeting the exclusion of players that previously submitted low bids—often 25 to 40 per cent below NHAI cost estimates—raisin..

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Infrastructure Transport

Mumbai Gets Coastal Nod for Next Promenade Phase

As Mumbai prepares to open two major sections of its expansive seafront promenade this week, the city’s civic authority has secured a key coastal clearance to advance further construction. The Maharashtra Coastal Zone Management Authority (MCZMA) has approved the commencement of work on the segment between Haji Ali and Baroda Palace, with tendering expected soon after project cost assessments.The promenade, stretching 7.5 km in length and 20 metres wide, is being designed as a flagship open space for walkers, joggers, and cyclists. Two critical stretches—2.75 km from Tata Garden to Haji Al..

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