AU Real Estate has launched The Sunflower, an ultra-luxury residential development at Aditya World City on NH-24, positioned as a strategic expansion into eastern NCR with growing infrastructure and connectivity. The company expects the project to generate revenues of Rs20 billion (Rs20 bn), reinforcing its push into the corridor. The announcement frames the scheme as a response to demand for low-density, hospitality-inspired residential living. The development is planned across nine acres and will contain 595 residences arranged over seven towers, adopting a low-density estate model that seeks to combine bungalow-scale spatial advantages with professionally managed services. Phase one covers seven acres and includes 428 residences across five towers, reflecting a phased, planning-led execution approach. The master plan emphasises staggered tower placement and generous inter-building distances to maximise natural light and ventilation. Residence layouts comprise three-bedroom and four-bedroom formats, with sizes ranging from 2,975 sq. ft. to 4,000 sq. ft., and prices starting from approximately Rs30 million (Rs30 mn). Large private balconies extend usable space, with typical units offering up to 553 sq. ft. and select homes providing balconies as large as 800 sq. ft. Units will feature efficient layouts, walk-in wardrobes, Italian marble flooring, fully fitted kitchens and advanced VRF and VRV air-conditioning systems to ensure indoor comfort. The estate will include formal tower lobbies, elevated air lounges, and a centrally planned social hub called the Eternia Club offering dining, wellness, a swimming pool, banquet spaces and recreational amenities to establish a structured lifestyle ecosystem. Strategic location on NH-24 provides established connectivity to Delhi, Noida and Greater Noida, while the developer signals plans for additional projects in Ghaziabad and Noida. The proposal is presented as a measured shift towards space, privacy and long-term value creation.