BIG FM, the radio network under Reliance Broadcast Network Limited, recently announced its entry into the real estate sector with the launch of a new vertical, BIG FM Realty. The company plans to generate cumulative revenues of Rs 35–40 billion over the next three years as it expands across strategic locations in India.

As its first major initiative, the company has acquired an 80-acre land parcel on the Lucknow–Bahraich Road in Bahraich, Uttar Pradesh. The development is expected to generate approximately Rs 12 billion in revenue and will serve as the flagship project for the newly launched real estate business.

The project is planned as a large-scale mixed-use township, integrating plotted developments, group housing, commercial and retail spaces. The master plan will also incorporate modern amenities, green landscapes and smart infrastructure aimed at meeting the growing demand for organised residential and commercial developments in emerging regional markets.

The location is expected to benefit from ongoing infrastructure improvements, particularly the four-laning of NH-927, which will enhance connectivity between Lucknow and the Nepal border. The upgraded highway is projected to reduce travel time between Lucknow and Bahraich from nearly two hours to around one hour, potentially accelerating economic activity in the region.

According to the company, the Bahraich project represents the first step in its broader strategy to build a diversified real estate portfolio across high-growth corridors in India. With the launch of BIG FM Realty, the group aims to leverage its brand recognition and nationwide presence to develop integrated urban projects aligned with the evolving needs of residential and commercial buyers.