Birla Pravaah Sells Out in 24 Hours, Clocks Rs 18 Bn Sales
Real Estate

Birla Pravaah Sells Out in 24 Hours, Clocks Rs 18 Bn Sales

Birla Estates, a wholly owned subsidiary of Aditya Birla Real Estate, has achieved a landmark sales milestone with its premium residential project Birla Pravaah in Sector 71, Gurugram, recording sales of over Rs 18 billion within just 24 hours of launch. The project, comprising 492 residential units, was completely sold out within a day, underscoring robust demand for premium housing in the NCR market.


Spread across 5.075 acre (approximately 20,537.79 sq m), Birla Pravaah has been designed as a low-density development with nearly 70 per cent of the area dedicated to expansive open green spaces. The strong homebuyer response was driven by the project’s emphasis on lifestyle-centric living, supported by over 30 curated amenities spanning wellness, social, sports and children-focused zones.


The project’s strategic location further enhanced its appeal. Situated on Gurugram’s Southern Peripheral Road, Birla Pravaah offers seamless connectivity to NH48, Golf Course Extension Road, Sohna Road and the Dwarka Expressway. The Indian Green Building Council (IGBC) Gold pre-certified development comprises five residential towers, with select towers offering only two residences per floor to ensure enhanced privacy and exclusivity. The project features spacious 3 BHK and 3 BHK + Utility homes designed to maximise natural light and ventilation.


Commenting on the launch success, KT Jithendran, MD & CEO, Birla Estates, said, “Birla Pravaah is a one-of-its-kind development. Every detail has been meticulously crafted to create homes that inspire and elevate the everyday lives of modern families. The overwhelming response underscores the increasing demand for premium, well-designed residences in NCR.”


The success of Birla Pravaah follows the strong performance of Birla Arika in Sector 31, Gurugram, where Phase 1 recorded sales of around Rs 30 billion. Together with projects such as Birla Navya and Birla Arika, the milestone reinforces Birla Estates’ growing footprint and leadership in shaping premium urban living across the NCR region.


Birla Estates, a wholly owned subsidiary of Aditya Birla Real Estate, has achieved a landmark sales milestone with its premium residential project Birla Pravaah in Sector 71, Gurugram, recording sales of over Rs 18 billion within just 24 hours of launch. The project, comprising 492 residential units, was completely sold out within a day, underscoring robust demand for premium housing in the NCR market.Spread across 5.075 acre (approximately 20,537.79 sq m), Birla Pravaah has been designed as a low-density development with nearly 70 per cent of the area dedicated to expansive open green spaces. The strong homebuyer response was driven by the project’s emphasis on lifestyle-centric living, supported by over 30 curated amenities spanning wellness, social, sports and children-focused zones.The project’s strategic location further enhanced its appeal. Situated on Gurugram’s Southern Peripheral Road, Birla Pravaah offers seamless connectivity to NH48, Golf Course Extension Road, Sohna Road and the Dwarka Expressway. The Indian Green Building Council (IGBC) Gold pre-certified development comprises five residential towers, with select towers offering only two residences per floor to ensure enhanced privacy and exclusivity. The project features spacious 3 BHK and 3 BHK + Utility homes designed to maximise natural light and ventilation.Commenting on the launch success, KT Jithendran, MD & CEO, Birla Estates, said, “Birla Pravaah is a one-of-its-kind development. Every detail has been meticulously crafted to create homes that inspire and elevate the everyday lives of modern families. The overwhelming response underscores the increasing demand for premium, well-designed residences in NCR.”The success of Birla Pravaah follows the strong performance of Birla Arika in Sector 31, Gurugram, where Phase 1 recorded sales of around Rs 30 billion. Together with projects such as Birla Navya and Birla Arika, the milestone reinforces Birla Estates’ growing footprint and leadership in shaping premium urban living across the NCR region.

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