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Supreme Unveils New Brand Identity to Elevate Lifestyle

Supreme, a respected name in Indian real estate with a four-decade legacy, has announced a complete rebranding. The move includes the launch of a new logo and a revamped website, both reflecting the group’s refreshed vision to ‘Elevate Lifestyle’. This brand transformation represents more than a visual refresh—it marks a strategic shift in the company’s mission, visual identity and market positioning. The update will be visible across all of Supreme’s digital, social and offline communication platforms. At the core of the initiative is a renewed focus on purposeful design..

Capri Loans Launches #TarrakiKeHaath Campaign Honouring India’s Everyday Heroes

Capri Global Capital Ltd (Capri Loans), a leading non-banking financial company, has unveiled its latest brand campaign, #TarrakiKeHaath, a powerful tribute to the everyday hands that build India — from kirana store owners and taxi drivers to dhaba workers, tailors, and carpenters. Narrated by Capri Loans’ long-standing brand ambassador and acclaimed actor Pankaj Tripathi, the campaign celebrates the dignity, resilience, and aspirations of self-employed individuals and small business owners who form the backbone of Bharat’s economy. Conceptualized by Rediffusion Brand Solutions, the..

Mphasis Partners with Sixfold to Revolutionize Insurance Underwriting with AI

Mphasis, a leading provider of cloud and cognitive technology solutions, today announced a strategic partnership with Sixfold, a US and UK-based artificial intelligence (AI) underwriting company, to enhance and streamline insurance underwriting processes. As a certified implementation partner, Mphasis will integrate Sixfold’s AI-powered platform to help insurers significantly accelerate submission intake, improve risk assessment accuracy, and reduce underwriting turnaround times. The solution, already in production at several leading carriers, is designed for Life & Disability, Comm..