How home furnishing company Homelane grew leads for less

03 Sep 2021 CW Team

In only weeks, the home interior design and décor firm combines high-quality materials, skilled designers, and exceptional service to produce personalised home interior designs. Their service and quality won them an award from Economic Times as one of the Best Brands of 2020, as well as hundreds of favourable reviews.

Homelane is a market leader, but the competition is fierce, and increasing leads while keeping a low cost per lead (CPL) might be difficult. They were searching for methods to enhance their bottom funnel campaigns and increase their reach by experimenting with new channels in order to grow more cost-effectively.

Homelane collaborated with Criteo on a retargeting campaign and a comparable audience strategy to increase both conversions and consideration for their services.

The Criteo retargeting campaign provided an extra channel, in addition to Google and Facebook, for generating leads from lower-funnel visitors who had not yet converted.

The same audience strategy expanded their reach while generating high-intent traffic by targeting new prospects with similar behaviours to Homelane's greatest visitors.

Homelane benefited greatly from the capacity to scale and sustain performance across all initiatives, which resulted in a 43 percent drop in CPL for both campaigns. Homelane plans to test new audiences and ad types in the future, including video, based on the success of current campaigns.

Infrastructure Urban

05 Nov 2025

TBO Tek Q2 Profit Climbs 12%, Revenue Surges 26% YoY

TBO Tek Limited one of the world’s largest travel distribution platforms, reported a solid performance for Q2 FY26 with a 26 per cent year-on-year increase in revenue to Rs 5.68 billion, reflecting broad-based growth and improving profitability.The company recorded a Gross Transaction Value (GTV) of Rs 8,901 crore, up 12 per cent YoY, driven by strong performance across Europe, MEA, and APAC regions. Adjusted EBITDA before acquisition-related costs stood at Rs 1.04 billion, up 16 per cent YoY, translating into an 18.32 per cent margin compared to 16.56 per cent in Q1 FY26. Profit after tax r..

Northern Graphite, Rain Carbon Secure R&D Grant for Greener Battery Materials

Northern Graphite Corporation and Rain Carbon Canada Inc, a subsidiary of Rain Carbon Inc, have jointly received up to C$860,000 (€530,000) in funding under the Canada–Germany Collaborative Industrial Research and Development Programme to develop sustainable battery anode materials.The two-year, C$2.2 million project aims to transform natural graphite processing by-products into high-performance, battery-grade anode material (BAM). Supported by the National Research Council of Canada Industrial Research Assistance Programme (NRC IRAP) and Germany’s Federal Ministry for Economic Affairs a..

Antony Waste Q2 Revenue Jumps 16%; Subsidiary Wins Rs 3,200 Cr WtE Projects

Antony Waste Handling Cell Limited (AWHCL), a leading player in India’s municipal solid waste management sector, announced a 16 per cent year-on-year increase in total operating revenue to Rs 2.33 billion for Q2 FY26. The growth was driven by higher waste volumes, escalated contracts, and strong operational execution.EBITDA rose 18 per cent to Rs 570 million, with margins steady at 21.6 per cent, while profit after tax stood at Rs 173 million, up 13 per cent YoY. Revenue from Municipal Solid Waste Collection and Transportation (MSW C&T) reached Rs 1.605 billion, and MSW Processing re..