How home furnishing company Homelane grew leads for less
Interiors

How home furnishing company Homelane grew leads for less

In only weeks, the home interior design and décor firm combines high-quality materials, skilled designers, and exceptional service to produce personalised home interior designs. Their service and quality won them an award from Economic Times as one of the Best Brands of 2020, as well as hundreds of favourable reviews.

Homelane is a market leader, but the competition is fierce, and increasing leads while keeping a low cost per lead (CPL) might be difficult. They were searching for methods to enhance their bottom funnel campaigns and increase their reach by experimenting with new channels in order to grow more cost-effectively.

Homelane collaborated with Criteo on a retargeting campaign and a comparable audience strategy to increase both conversions and consideration for their services.

The Criteo retargeting campaign provided an extra channel, in addition to Google and Facebook, for generating leads from lower-funnel visitors who had not yet converted.

The same audience strategy expanded their reach while generating high-intent traffic by targeting new prospects with similar behaviours to Homelane's greatest visitors.

Homelane benefited greatly from the capacity to scale and sustain performance across all initiatives, which resulted in a 43 percent drop in CPL for both campaigns. Homelane plans to test new audiences and ad types in the future, including video, based on the success of current campaigns.

In only weeks, the home interior design and décor firm combines high-quality materials, skilled designers, and exceptional service to produce personalised home interior designs. Their service and quality won them an award from Economic Times as one of the Best Brands of 2020, as well as hundreds of favourable reviews. Homelane is a market leader, but the competition is fierce, and increasing leads while keeping a low cost per lead (CPL) might be difficult. They were searching for methods to enhance their bottom funnel campaigns and increase their reach by experimenting with new channels in order to grow more cost-effectively. Homelane collaborated with Criteo on a retargeting campaign and a comparable audience strategy to increase both conversions and consideration for their services. The Criteo retargeting campaign provided an extra channel, in addition to Google and Facebook, for generating leads from lower-funnel visitors who had not yet converted. The same audience strategy expanded their reach while generating high-intent traffic by targeting new prospects with similar behaviours to Homelane's greatest visitors. Homelane benefited greatly from the capacity to scale and sustain performance across all initiatives, which resulted in a 43 percent drop in CPL for both campaigns. Homelane plans to test new audiences and ad types in the future, including video, based on the success of current campaigns.

Next Story
Infrastructure Energy

GAIL to Set Up Bengaluru CBG Plant Under New Concession Pact

GAIL (India) Limited has signed a 20-year concession agreement with the Bengaluru City Municipal Corporation (BBMP) to set up a compressed biogas (CBG) plant in the city. The project, expected to produce around 10 tonnes of CBG daily, will utilise municipal solid waste as feedstock, contributing to clean energy generation and efficient waste management. The CBG produced will be used in GAIL’s City Gas Distribution network to promote cleaner fuel usage. The initiative aligns with the government’s Sustainable Alternative Towards Affordable Transportation (SATAT) scheme and GAIL’s broader ..

Next Story
Infrastructure Energy

Uttarakhand HC Lifts 31-Year Ban on ONGC’s Contractual Hiring

The Uttarakhand High Court has lifted a 31-year-old ban on the Oil and Natural Gas Corporation (ONGC) from hiring contractual workers, a restriction imposed in 1993. The decision enables ONGC’s Dehradun establishment to employ personnel on a contractual basis to meet operational requirements. The long-standing prohibition had limited ONGC’s ability to fill vacancies in its technical and administrative departments, often leading to project delays and higher dependence on outsourcing. With the court’s directive, the public sector enterprise can now proceed with temporary recruitments whil..

Next Story
Infrastructure Energy

JSW Energy’s Utkal Unit Bags 400 MW, 25-Year Power Supply Deal

JSW Energy Limited announced that its subsidiary, JSW Energy (Utkal) Limited, has secured a Letter of Award (LoA) from Karnataka’s Power Company of Karnataka Limited (PCKL) for the supply of 400 MW of electricity for 25 years. The agreement is part of a competitive bidding process for long-term procurement of power to meet the state’s growing energy demand. The 400 MW capacity will be supplied from JSW Energy’s upcoming thermal power project in Odisha. This development strengthens JSW Energy’s presence in the southern market and aligns with its strategy to enhance long-term contracte..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Talk to us?