How home furnishing company Homelane grew leads for less
Interiors

How home furnishing company Homelane grew leads for less

In only weeks, the home interior design and décor firm combines high-quality materials, skilled designers, and exceptional service to produce personalised home interior designs. Their service and quality won them an award from Economic Times as one of the Best Brands of 2020, as well as hundreds of favourable reviews.

Homelane is a market leader, but the competition is fierce, and increasing leads while keeping a low cost per lead (CPL) might be difficult. They were searching for methods to enhance their bottom funnel campaigns and increase their reach by experimenting with new channels in order to grow more cost-effectively.

Homelane collaborated with Criteo on a retargeting campaign and a comparable audience strategy to increase both conversions and consideration for their services.

The Criteo retargeting campaign provided an extra channel, in addition to Google and Facebook, for generating leads from lower-funnel visitors who had not yet converted.

The same audience strategy expanded their reach while generating high-intent traffic by targeting new prospects with similar behaviours to Homelane's greatest visitors.

Homelane benefited greatly from the capacity to scale and sustain performance across all initiatives, which resulted in a 43 percent drop in CPL for both campaigns. Homelane plans to test new audiences and ad types in the future, including video, based on the success of current campaigns.

In only weeks, the home interior design and décor firm combines high-quality materials, skilled designers, and exceptional service to produce personalised home interior designs. Their service and quality won them an award from Economic Times as one of the Best Brands of 2020, as well as hundreds of favourable reviews. Homelane is a market leader, but the competition is fierce, and increasing leads while keeping a low cost per lead (CPL) might be difficult. They were searching for methods to enhance their bottom funnel campaigns and increase their reach by experimenting with new channels in order to grow more cost-effectively. Homelane collaborated with Criteo on a retargeting campaign and a comparable audience strategy to increase both conversions and consideration for their services. The Criteo retargeting campaign provided an extra channel, in addition to Google and Facebook, for generating leads from lower-funnel visitors who had not yet converted. The same audience strategy expanded their reach while generating high-intent traffic by targeting new prospects with similar behaviours to Homelane's greatest visitors. Homelane benefited greatly from the capacity to scale and sustain performance across all initiatives, which resulted in a 43 percent drop in CPL for both campaigns. Homelane plans to test new audiences and ad types in the future, including video, based on the success of current campaigns.

Next Story
Equipment

Handling concrete better

Efficiently handling the transportation and placement of concrete is essential to help maintain the quality of construction, meet project timelines by minimising downtimes, and reduce costs – by 5 to 15 per cent, according to Sandeep Jain, Director, Arkade Developers. CW explores what the efficient handling of concrete entails.Select wellFirst, a word on choosing the right equipment, such as a mixer with a capacity aligned to the volume required onsite, from Vaibhav Kulkarni, Concrete Expert. “An overly large mixer will increase the idle time (and cost), while one that ..

Next Story
Real Estate

Elevated floors!

Raised access flooring, also called false flooring, is a less common interiors feature than false ceilings, but it has as many uses – if not more.A raised floor is a modular panel installed above the structural floor. The space beneath the raised flooring is typically used to accommodate utilities such as electrical cables, plumbing and HVAC systems. And so, raised flooring is usually associated with buildings with heavy cabling and precise air distribution needs, such as data centres.That said, CW interacted with designers and architects and discovered that false flooring can come in handy ..

Next Story
Infrastructure Urban

The Variation Challenge

A variation or change in scope clause is defined in construction contracts to take care of situations arising from change in the defined scope of work. Such changes may arise due to factors such as additions or deletions in the scope of work, modifications in the type, grade or specifications of materials, alterations in specifications or drawings, and acts or omissions of other contractors. Further, ineffective planning, inadequate investigations or surveys and requests from the employer or those within the project’s area of influence can contribute to changes in the scope of work. Ext..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?