How home furnishing company Homelane grew leads for less

03 Sep 2021 CW Team

In only weeks, the home interior design and décor firm combines high-quality materials, skilled designers, and exceptional service to produce personalised home interior designs. Their service and quality won them an award from Economic Times as one of the Best Brands of 2020, as well as hundreds of favourable reviews.

Homelane is a market leader, but the competition is fierce, and increasing leads while keeping a low cost per lead (CPL) might be difficult. They were searching for methods to enhance their bottom funnel campaigns and increase their reach by experimenting with new channels in order to grow more cost-effectively.

Homelane collaborated with Criteo on a retargeting campaign and a comparable audience strategy to increase both conversions and consideration for their services.

The Criteo retargeting campaign provided an extra channel, in addition to Google and Facebook, for generating leads from lower-funnel visitors who had not yet converted.

The same audience strategy expanded their reach while generating high-intent traffic by targeting new prospects with similar behaviours to Homelane's greatest visitors.

Homelane benefited greatly from the capacity to scale and sustain performance across all initiatives, which resulted in a 43 percent drop in CPL for both campaigns. Homelane plans to test new audiences and ad types in the future, including video, based on the success of current campaigns.

Infrastructure Urban

06 Jul 2026

ABS Marine Sees CRISIL Credit Rating Upgrade

ABS Marine Services has secured an upgrade to its long term and short term credit ratings from CRISIL, reflecting improved profitability and revenue growth through long term contracts. CRISIL moved the long term rating from BBB+/Stable to A-/Stable and revised the short term rating from A2 to A2+. The action signals strengthened financial metrics and operational resilience. The company benefited from durable client relationships with firms such as ONGC and Schlumberger. The rating decision followed stronger cash flows and an enlarged bank loan facility, which increased from Rs 3,705 million (m..

Project BRAHMANK Marks 16 Years Of Strategic Roads In Arunachal

Project BRAHMANK is marking 16 years of work to establish strategic road and bridge links across Arunachal Pradesh, maintaining and developing 811 kilometres of roads and nearly 86 bridges that range from small culverts to large steel and arch bridges. These transport links are described as critical for ensuring year-round movement of defence personnel, equipment and essential supplies while improving everyday travel for people in remote villages. The project balances national security requirements with regional development by focusing on reliable access in challenging terrain. Notable enginee..

Longleng CSOs Give One Week Ultimatum Over Two-Lane Highway

Civil society organisations (CSOs) in Longleng district have demanded immediate restoration of the deteriorating Changtongya–Longleng two-lane road and sought a detailed status report on the stalled construction within one week. The demand followed a consultative meeting convened under the Phom Peoples' Council (PPC) to discuss welfare and development concerns. PPC president YB Angam Phom said prolonged non-maintenance had caused hardship to commuters and affected transportation, local commerce and the district's development. The meeting urged authorities to undertake immediate restoration a..