Interio by Godrej Unveils Strategy to Double Revenue in 3 Years

10 Sep 2025 CW Team

Interio by Godrej, a leading furniture brand from the Godrej Enterprises Group, has unveiled its refreshed brand identity as a one-stop destination for modern Indian living across homes and workspaces. The repositioning is anchored on design-led innovation, an enhanced omnichannel experience, and a future-ready product portfolio.

Nyrika Holkar, Executive Director, Godrej Enterprises Group, said: “Our aim is to make great design accessible. As industry leaders, we are uniquely placed to deliver on this promise with our end-to-end solutions from design and manufacturing to retail and service. New product innovations like configurable furniture platforms will allow customisation at scale, while a digital-first approach will enable convenience and an immersive shopping experience. With this rebrand we start a new chapter as an aspirational lifestyle brand.”

Interio by Godrej plans to double revenue in three years to Rs 100 billion. Its offline footprint will expand to 1,500 stores, while its e-commerce platform will deliver across 18,000+ pin codes with immersive AR-enabled shopping. The portfolio will feature modular, configurable furniture designed to adapt to evolving lifestyles.

Swapneel Nagarkar, Business Head and Executive Vice President, Interio by Godrej, said: “Interio’s new identity is a powerful expression of its evolution into a modern, aspirational and design-led brand, that while leading with these traits continues to draw from the legacy and trust of Godrej.”

The rebrand includes a new logo, with Coral as the lead colour, symbolising creativity and aspiration. With this transformation, Interio by Godrej positions itself as a partner in shaping the way modern India lives, works and celebrates.

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