Merlin Group Partners with Fashion TV for Kolkata's Luxury Residences
Real Estate

Merlin Group Partners with Fashion TV for Kolkata's Luxury Residences

Kolkata-based Merlin Group has teamed up with global lifestyle network Fashion TV (FTV) to bring the city's first-ever branded luxury residential project, F Residences, to the Rajarhat-New Town area. The Rs 900-crore (approximately USD 120 million) project aims to set new benchmarks in urban living, offering residents a lifestyle comparable to elite properties in cities like Dubai, Singapore, Bali, and Mumbai.

Fashion TV will provide its expertise in delivering the latest global luxury trends, including design and amenities, under a licensing agreement, though the financial terms remain undisclosed.

Saket Mohta, Managing Director of Merlin Group, emphasized that the collaboration was driven by aspiration rather than profit margins. “Kolkata’s homeowners are increasingly seeking international designs and amenities that align with global standards,” Mohta said. This marks Merlin's first branded luxury project, with plans for future collaborations with other prestigious global brands.

For Fashion TV, this project represents its entry into the branded residences market in Eastern India. Kashiff Khan, Managing Director of FTV, shared that the company is also working on commercial projects in Ranchi and has plans in the pipeline for Assam’s Guwahati. With a portfolio of over a dozen branded residential projects across India, FTV aims to expand its reach with strategic licensing partnerships.

The project will span 880 units in its first phase and will feature luxury amenities, including a two-tier swimming pool, a standalone clubhouse, and a rooftop “Cloud Forest.” It is expected to enhance Kolkata’s rapidly evolving skyline.

Merlin Group, with its headquarters in Kolkata, has an impressive portfolio, having completed over 150 projects across India and Sri Lanka, including major developments like WTC Kolkata and the sports-centric Merlin Rise township. With a future pipeline of 20 million square feet of residential and commercial space, Merlin continues to expand its footprint across India.

Kolkata-based Merlin Group has teamed up with global lifestyle network Fashion TV (FTV) to bring the city's first-ever branded luxury residential project, F Residences, to the Rajarhat-New Town area. The Rs 900-crore (approximately USD 120 million) project aims to set new benchmarks in urban living, offering residents a lifestyle comparable to elite properties in cities like Dubai, Singapore, Bali, and Mumbai. Fashion TV will provide its expertise in delivering the latest global luxury trends, including design and amenities, under a licensing agreement, though the financial terms remain undisclosed. Saket Mohta, Managing Director of Merlin Group, emphasized that the collaboration was driven by aspiration rather than profit margins. “Kolkata’s homeowners are increasingly seeking international designs and amenities that align with global standards,” Mohta said. This marks Merlin's first branded luxury project, with plans for future collaborations with other prestigious global brands. For Fashion TV, this project represents its entry into the branded residences market in Eastern India. Kashiff Khan, Managing Director of FTV, shared that the company is also working on commercial projects in Ranchi and has plans in the pipeline for Assam’s Guwahati. With a portfolio of over a dozen branded residential projects across India, FTV aims to expand its reach with strategic licensing partnerships. The project will span 880 units in its first phase and will feature luxury amenities, including a two-tier swimming pool, a standalone clubhouse, and a rooftop “Cloud Forest.” It is expected to enhance Kolkata’s rapidly evolving skyline. Merlin Group, with its headquarters in Kolkata, has an impressive portfolio, having completed over 150 projects across India and Sri Lanka, including major developments like WTC Kolkata and the sports-centric Merlin Rise township. With a future pipeline of 20 million square feet of residential and commercial space, Merlin continues to expand its footprint across India.

Next Story
Infrastructure Transport

Railways approves major upgrade for Telangana traction lines

The Ministry of Railways has approved the upgradation of the electric traction system in two crucial railway sections — Medchal–Mudkhed (225 km) and Mahbubnagar–Dhone (184 km). The projects, costing Rs 1.93 billion and Rs 1.23 billion respectively, will enhance the electric traction capacity from 1X25 KV to 2X25 KV. The work includes modifications to circuit breakers and switching stations, along with the installation of additional conductors. These routes serve as vital links between Northern and Southern India via Hyderabad. Once completed, the upgraded system will reduce voltage dro..

Next Story
Infrastructure Transport

Adani to invest Rs 425 billion more in Maharashtra’s Dighi Port

The Adani Group has committed to invest an additional Rs 425 billion in the Dighi Port project, located along Maharashtra’s coastal Konkan belt, government officials announced on Monday. Adani Ports and Special Economic Zone (APSEZ)-run Dighi Ports signed a memorandum of understanding (MoU) with the Maharashtra government to undertake the expansion of the port and related infrastructure. This new commitment comes as part of a broader investment initiative by the state. Chief Minister Devendra Fadnavis said the agreement is among 15 MoUs worth over Rs 560 billion signed during the opening d..

Next Story
Infrastructure Transport

HUDCO, JNPA sign Rs 50 billion deal for port development

In a strategic move, the Housing and Urban Development Corporation Ltd (HUDCO) has signed a Memorandum of Understanding (MoU) with the Jawaharlal Nehru Port Authority (JNPA) for an investment of Rs 50 billion to revamp and develop port infrastructure. The non-binding agreement is intended to strengthen cooperation on both existing and upcoming infrastructure projects, with a focus on development, financing, and refinancing of port facilities at the Jawaharlal Nehru Port. The MoU was formalised with the signatures of Sanjay Kulshrestha, Chairman and Managing Director of HUDCO, and Unmesh Shar..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Talk to us?