Premium Homes Drive Growth Despite Overall Housing Sales Dip: JLL
Real Estate

Premium Homes Drive Growth Despite Overall Housing Sales Dip: JLL

India’s residential market has recently shown a clear shift towards premiumisation, even as overall housing sales declined. According to JLL, total apartment sales fell 11 per cent year-on-year to 270,323 units in 2025, while homes priced above Rs 10 million recorded 6 per cent annual growth in unit sales.

Premium apartments increased their share of total sales to 63 per cent in 2025 from 53 per cent a year earlier, driven largely by strong demand in the Rs 15–30 million price bracket. In contrast, the mass housing segment saw its share contract to 37 per cent from 47 per cent, reflecting weaker demand for sub-Rs 10 million homes.

City-level performance remained mixed. Chennai emerged as the strongest market, registering 31 per cent growth in annual sales, while Bengaluru and Delhi NCR recorded declines of 12 per cent and 22 per cent respectively. Despite softer volumes, Bengaluru, Mumbai and Pune together accounted for nearly two-thirds of total residential sales during the year.

On the supply side, residential launches declined marginally by 3 per cent year-on-year in 2025. However, developer focus on premium projects remained strong, with Chennai, Kolkata and Pune recording double-digit growth in new launches.

JLL noted that rising construction costs, buyer preference for quality developments and sustained price appreciation across major cities continue to support higher-value transactions, even amid short-term moderation in overall housing volumes.

India’s residential market has recently shown a clear shift towards premiumisation, even as overall housing sales declined. According to JLL, total apartment sales fell 11 per cent year-on-year to 270,323 units in 2025, while homes priced above Rs 10 million recorded 6 per cent annual growth in unit sales. Premium apartments increased their share of total sales to 63 per cent in 2025 from 53 per cent a year earlier, driven largely by strong demand in the Rs 15–30 million price bracket. In contrast, the mass housing segment saw its share contract to 37 per cent from 47 per cent, reflecting weaker demand for sub-Rs 10 million homes. City-level performance remained mixed. Chennai emerged as the strongest market, registering 31 per cent growth in annual sales, while Bengaluru and Delhi NCR recorded declines of 12 per cent and 22 per cent respectively. Despite softer volumes, Bengaluru, Mumbai and Pune together accounted for nearly two-thirds of total residential sales during the year. On the supply side, residential launches declined marginally by 3 per cent year-on-year in 2025. However, developer focus on premium projects remained strong, with Chennai, Kolkata and Pune recording double-digit growth in new launches. JLL noted that rising construction costs, buyer preference for quality developments and sustained price appreciation across major cities continue to support higher-value transactions, even amid short-term moderation in overall housing volumes.

Related Stories

Gold Stories

Next Story
Infrastructure Urban

Sabarmati Riverfront Two Plots Up for Auction at Rs2.24 bn Base Price

Two commercial plots on the western bank of the Sabarmati Riverfront will be auctioned with a base price of Rs 112 crore each, equivalent to Rs 1.12 bn apiece and Rs 2.24 billion in total. The parcels are located adjacent to the Metro Rail Bridge in Ahmedabad and form the first commercial offering after a prolonged pause. The Riverfront Development Corporation has framed the sale as part of a phased commercial release to revive development along the riverfront. The combined base valuation has been set by the corporation to reflect market rates along the riverfront. The corporation has fixed a ..

Next Story
Infrastructure Urban

Andhra Pradesh to Connect Over One Million Streetlights

Andhra Pradesh will undertake a statewide smart streetlighting programme across all 123 Urban Local Bodies (ULBs), bringing around 1.05 million (mn) streetlights under an AI enabled monitoring and management system. The programme will be implemented by Energy Efficiency Services Limited (EESL) with the Commissioner and Director of Municipal Administration under the state Municipal Administration and Urban Development Department. The project aims to convert conventional streetlighting into a digitally managed municipal service monitored and maintained remotely. The initial phase will cover abou..

Next Story
Infrastructure Urban

AMC To Procure Four Machines For Guard Rail Cleaning

Ahmedabad Municipal Corporation will introduce four specialised machines for cleaning guard railings along major roads and the central verges of BRTS and Metro corridors. The civic body plans to replace manual labour with mechanised cleaning to improve maintenance of road infrastructure and greenery. The purchase is estimated at Rs 82.8 million (mn), excluding GST. The proposal sets the base price of each machine at about Rs 20.7 million (mn) so four units total Rs 82.8 million (mn) before GST. 18 per cent GST will be applicable separately. During the warranty period each machine will operate ..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement