Premium Homes Drive Growth Despite Overall Housing Sales Dip: JLL

20 Jan 2026 CW Team

India’s residential market has recently shown a clear shift towards premiumisation, even as overall housing sales declined. According to JLL, total apartment sales fell 11 per cent year-on-year to 270,323 units in 2025, while homes priced above Rs 10 million recorded 6 per cent annual growth in unit sales.

Premium apartments increased their share of total sales to 63 per cent in 2025 from 53 per cent a year earlier, driven largely by strong demand in the Rs 15–30 million price bracket. In contrast, the mass housing segment saw its share contract to 37 per cent from 47 per cent, reflecting weaker demand for sub-Rs 10 million homes.

City-level performance remained mixed. Chennai emerged as the strongest market, registering 31 per cent growth in annual sales, while Bengaluru and Delhi NCR recorded declines of 12 per cent and 22 per cent respectively. Despite softer volumes, Bengaluru, Mumbai and Pune together accounted for nearly two-thirds of total residential sales during the year.

On the supply side, residential launches declined marginally by 3 per cent year-on-year in 2025. However, developer focus on premium projects remained strong, with Chennai, Kolkata and Pune recording double-digit growth in new launches.

JLL noted that rising construction costs, buyer preference for quality developments and sustained price appreciation across major cities continue to support higher-value transactions, even amid short-term moderation in overall housing volumes.

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