Puravankara enters into a new line of Uber-luxury homes

06 Dec 2019 CW Team

Puravankara has plans to add three to four properties in the next one to two years in this segment. The company will be selective in which project qualifies to be under the niche residential line.

Sharing his vision Ashish Puravankara, Managing Director, Puravankara, said, “The evolved home buyers in 2020 will be looking for homes with a holistic living experience. Luxury for today’s home buyers do not mean marble floors or chandeliers on the ceiling; so as we at Puravankara have always been and will continue to remain agile and responsive to the customers’ needs. This gave birth to the idea of a niche brand, an identity and a holistic experience – WorldHome Collection which is not limited in the definition of luxury.”

Abhishek Kapoor, COO-Residential, Puravankara, said, “Being a homeowner has always been the big Indian dream. Today, a home buyer’s perception of a home has evolved dramatically; today’s home buyer is a global citizen. We are delighted to announce Purva Atmosphere, the first project under our new residential line. Among so many curated features at Purva Atmosphere, for the first time in India, we will be launching a housing project with an outdoor air filtration system. We are optimistic about the growth of this brand and are geared towards our exciting launch pipeline.”

The three key elements that elevates a project to WorldHome Collection are large spaces of green openness; state-of-the-art home technology; and a curated holistic living experience.

Purva Atmosphere is the first flagship project under WorldHome Collection and is designed by renowned German architect Hadi Teherani. The project will have an air purification tower – Kurin, cleaning and purifying the air in and around the radius of the property, by discharging 1.3 million cubic meters of clean, pollution-free air every hour. The project provides high quality living experience to the customers with features like Google Home, pure drinking water off the tap, Miyawaki forest to name a few. Located in a fast- developing area like Thanisandra, Bengaluru, Purva Atmosphere has 2, 2.5 and 3 BHK spacious apartments with luxurious exteriors and interiors which are curated for home buyers who look for holistic living experience.

Photo caption: (L-R) Ashish Puravankara, Managing Director, Puravankara and Abhishek Kapoor, COO-Residential, Puravankara

Aligning with its strategy of disrupting Indian residential real estate market, Puravankara, one of India’s reputed residential builders, today announced the launch of a new residential line ‘WorldHome Collection’ in the Uber luxury space. With more than four decades of domain expertise, the company launched the WorldHome Collection, targeted at a niche demographic, to provide sustainable, futuristic and exclusive homes. It also announced the launch of its first project – Purva Atmosphere, under the new line of Uber luxury homes.Puravankara has plans to add three to four properties in the next one to two years in this segment. The company will be selective in which project qualifies to be under the niche residential line.Sharing his vision Ashish Puravankara, Managing Director, Puravankara, said, “The evolved home buyers in 2020 will be looking for homes with a holistic living experience. Luxury for today’s home buyers do not mean marble floors or chandeliers on the ceiling; so as we at Puravankara have always been and will continue to remain agile and responsive to the customers’ needs. This gave birth to the idea of a niche brand, an identity and a holistic experience – WorldHome Collection which is not limited in the definition of luxury.”Abhishek Kapoor, COO-Residential, Puravankara, said, “Being a homeowner has always been the big Indian dream. Today, a home buyer’s perception of a home has evolved dramatically; today’s home buyer is a global citizen. We are delighted to announce Purva Atmosphere, the first project under our new residential line. Among so many curated features at Purva Atmosphere, for the first time in India, we will be launching a housing project with an outdoor air filtration system. We are optimistic about the growth of this brand and are geared towards our exciting launch pipeline.”The three key elements that elevates a project to WorldHome Collection are large spaces of green openness; state-of-the-art home technology; and a curated holistic living experience. Purva Atmosphere is the first flagship project under WorldHome Collection and is designed by renowned German architect Hadi Teherani. The project will have an air purification tower – Kurin, cleaning and purifying the air in and around the radius of the property, by discharging 1.3 million cubic meters of clean, pollution-free air every hour. The project provides high quality living experience to the customers with features like Google Home, pure drinking water off the tap, Miyawaki forest to name a few. Located in a fast- developing area like Thanisandra, Bengaluru, Purva Atmosphere has 2, 2.5 and 3 BHK spacious apartments with luxurious exteriors and interiors which are curated for home buyers who look for holistic living experience.Photo caption: (L-R) Ashish Puravankara, Managing Director, Puravankara and Abhishek Kapoor, COO-Residential, Puravankara

Infrastructure Energy

22 Oct 2025

KEC Secures Rs 10, 380 Mn Substation Order in Saudi Arabia

KEC International Ltd., a global infrastructure EPC major, and an RPG Group company, has secured a new order worth Rs 10,380 million for the Design, Supply and Installation of a 380 kV GIS Substation in Saudi Arabia.Vimal Kejriwal, MD & CEO, KEC International Ltd., commented, “We are delighted with the successive order wins in our T&D business. In a landmark achievement, we have secured our largest ever substation order. This prestigious order in the Middle East has widened our portfolio and strengthened our presence in the region. With this strategic win, our year-to-date or..

Infrastructure Urban

22 Oct 2025

Central Bank of India executes first fully digital SCF deal on PSB Xchange

In a major advancement for India’s banking sector, Central Bank of India (CBI) has successfully completed the country’s first fully digital supply chain finance (SCF) transaction on PSB Xchange—a unified multi-lender platform launched by PSB Alliance. PSB Xchange is designed to connect public and private sector banks, NBFCs, and fintechs with corporates and their channel partners to facilitate supply chain finance and small business loans. The transaction marks the first time a fintech-originated corporate lead has been seamlessly processed through the PSB Xchange ecosystem. The lead fl..

Infrastructure Energy

22 Oct 2025

Atlanta Electricals secures Rs 1,835 Mn transformer order from BNC Power

Atlanta Electricals Limited (“Atlanta”) has secured an order worth Rs 1,835 million from BNC Power Projects Ltd for the supply of extra high voltage (EHV) transformers and a bus reactor for its Pugal site. The contract includes a mix of 315 MVA, 400 KV and 100 MVA, 132 KV transformers along with a 400 KV bus reactor. The project scope encompasses design, manufacturing, testing, and supply to the project site. Deliveries will be sequenced following engineering and drawing approvals, offering multi-quarter execution visibility and ensuring a steady production run-rate. The order will be ex..