Tier-2 Cities to Power India’s Home Interiors Market Growth

15 Dec 2025 CW Team

Tier-2 cities alone are expected to expand from Rs 255.36 billion in 2024 to nearly Rs 725 billion by 2030, reflecting a rapid shift in consumer preferences and rising aspirations beyond India’s metropolitan centres. The research highlights that 82 per cent of interior demand in Tier-2 cities comes from resale homes, pointing to a strong renovation-led trend as homeowners increasingly invest in modular furniture, smart storage solutions and aesthetic upgrades.

Average spending on home interiors in Tier-2 cities stands at Rs 3.9 lakh per home—around 74 per cent of average spending in Tier-1 markets—underscoring growing design awareness and willingness to invest among middle-income households. Bedrooms and living rooms continue to account for the bulk of expenditure, as families prioritise high-usage spaces and value-driven, modular solutions.

Commenting on the findings, Prasun Kumar, Chief Marketing Officer, Magicbricks, said, “The rapid expansion of the home interiors market, especially across India’s Tier-2 cities, signals a deep shift in consumer behaviour. Homes are becoming more personalised, more functional and more design-led, reflecting the rise of an aspirational India.”

The report attributes market growth to factors such as rapid urbanisation, rising disposable incomes, evolving lifestyle needs and the growing influence of digital platforms like Instagram and YouTube on design choices. Cities including Lucknow, Jaipur, Goa and Kochi are emerging as key demand centres, supported by strong real estate activity and increasing adoption of turnkey interior solutions.

At a national level, furniture and modular components account for 45 per cent of interior spending, with a steady transition from carpenter-made solutions to factory-finished, modular formats. The study also notes a surge in online furniture purchases in Tier-2 cities, driven by limited offline retail options and rising digital confidence.

The research further positions India as an emerging global player in furniture exports, highlighting opportunities to scale through modular design, craftsmanship and value-added

India’s home interiors market is poised for strong expansion, growing from Rs 1.27 trillion in 2024 to Rs 2.75 trillion by 2030, driven largely by rising demand from Tier-2 cities, according to a new research report by Magicbricks. The study estimates that Tier-2 markets will grow at a compound annual growth rate (CAGR) of 19 per cent, significantly outpacing Tier-1 cities, which are projected to grow at 12 per cent over the same period.Tier-2 cities alone are expected to expand from Rs 255.36 billion in 2024 to nearly Rs 725 billion by 2030, reflecting a rapid shift in consumer preferences and rising aspirations beyond India’s metropolitan centres. The research highlights that 82 per cent of interior demand in Tier-2 cities comes from resale homes, pointing to a strong renovation-led trend as homeowners increasingly invest in modular furniture, smart storage solutions and aesthetic upgrades.Average spending on home interiors in Tier-2 cities stands at Rs 3.9 lakh per home—around 74 per cent of average spending in Tier-1 markets—underscoring growing design awareness and willingness to invest among middle-income households. Bedrooms and living rooms continue to account for the bulk of expenditure, as families prioritise high-usage spaces and value-driven, modular solutions.Commenting on the findings, Prasun Kumar, Chief Marketing Officer, Magicbricks, said, “The rapid expansion of the home interiors market, especially across India’s Tier-2 cities, signals a deep shift in consumer behaviour. Homes are becoming more personalised, more functional and more design-led, reflecting the rise of an aspirational India.”The report attributes market growth to factors such as rapid urbanisation, rising disposable incomes, evolving lifestyle needs and the growing influence of digital platforms like Instagram and YouTube on design choices. Cities including Lucknow, Jaipur, Goa and Kochi are emerging as key demand centres, supported by strong real estate activity and increasing adoption of turnkey interior solutions.At a national level, furniture and modular components account for 45 per cent of interior spending, with a steady transition from carpenter-made solutions to factory-finished, modular formats. The study also notes a surge in online furniture purchases in Tier-2 cities, driven by limited offline retail options and rising digital confidence.The research further positions India as an emerging global player in furniture exports, highlighting opportunities to scale through modular design, craftsmanship and value-added

Real Estate

27 Jan 2026

A Paradigm Shift

The Indian real-estate and construction sector, which employs a significant number of organised and unorganised workers in the country, has embarked on a paradigm shift in its regulatory framework from an employment law perspective. With the four Labour Codes – the Code on Wages, 2019 (Wage Code); the Industrial Relations Code, 2020 (IR Code); the Code on Social Security, 2020 (SS Code) and the Occupational Safety, Health and Working Conditions Code, 2020 (OSH Code) – coming into effect in India from November 21, 2025, the industry is shifting away from a fragmented, contractor- driven com..

Technology

27 Jan 2026

We offer end-to-end traceability at scale

mjunction has evolved from an e-auction pioneer into a multi-vertical digital commerce platform with deep expertise in complex steel and coal supply chains. Its end-to-end, AI-led architecture focuses on price discovery, traceability, compliance and scalability, enabling transparent procurement, efficient logistics and data-driven decision-making across geographies. Vinaya Varma, MD, shares more about the company in conversation with CW.From a technology standpoint, what are the core USPs of mjunction today that differentiate it in steel and coal supply chains?mjunction has evolved b..

Infrastructure Urban

27 Jan 2026

Henkel, Rotary Recycle PoP Ganesha Idols Under Project HARMONY

Henkel India, in partnership with the Rotary Club of Navi Mumbai – Joy of Giving and with support from the Navi Mumbai Municipal Corporation (NMMC), has advanced circular sustainability through Project HARMONY by recycling Plaster of Paris (PoP) Ganesha idols into community learning assets. The initiative highlights an integrated approach to environmental restoration and social impact.As part of the project, materials collected after Ganesh Visarjan 2025 at Nerul were responsibly diverted from land and water bodies and processed at an authorised recycling facility, with on-ground execution s..