+
Today Group Launches ‘Happiness Month’ Campaign #HappinessFirst
Real Estate

Today Group Launches ‘Happiness Month’ Campaign #HappinessFirst

Today Group has launched its ‘Happiness Month’ campaign, an initiative designed to reinforce its ‘Happiness First’ brand mantra. More than just a promotional campaign, this initiative aims to create an intellectual property (IP) that deepens customer engagement, builds long-term brand affinity and strengthens relationships with all stakeholders, including homebuyers and channel partners.

Timed strategically during the key business period of March, ‘Happiness Month’ is set to enhance customer experiences while driving sales through a host of exclusive offers and rewards. Homebuyers booking a Today Home during this period stand to receive assured gifts, with rewards ranging from Whitegoods and gold coins to motorbikes, luxury cars and international holidays.

As part of the ‘Happiness Month’ campaign, Today Group also lined up a series of employee engagement initiatives and CSR activities aimed at fostering a positive work culture and giving back to the community. Employees will be recognised for their efforts through awards and incentives. In a heartwarming gesture, happiness letters were sent to the families of employees, acknowledging their invaluable support.

To promote camaraderie and well-being, the campaign included activities like a movie screening on Women’s Day and a cricket or sports day for all employees. Today Group employees were encouraged to share one happiness activity that has positively impacted someone’s life.

Commenting on the campaign, Bhavesh Shah, Joint Managing Director, Today Group said, “At Today Group, we believe homebuying should be a joyful milestone, not just a transaction. ‘Happiness Month’ is our way of enhancing this journey with meaningful rewards, creating lasting value for our customers while strengthening our brand’s core promise - Happiness First.”

To create maximum visibility for its campaign, ‘Happiness Month’ will be promoted through an integrated marketing approach, leveraging out-of-home (OOH) advertisements, print media, and radio promotions. By blending customer-centric incentives with a strong brand-driven narrative, Today Group aims to create a memorable home-buying experience that extends beyond mere transactions, fostering a lasting emotional connection with its customers and partners.

Today Group has launched its ‘Happiness Month’ campaign, an initiative designed to reinforce its ‘Happiness First’ brand mantra. More than just a promotional campaign, this initiative aims to create an intellectual property (IP) that deepens customer engagement, builds long-term brand affinity and strengthens relationships with all stakeholders, including homebuyers and channel partners. Timed strategically during the key business period of March, ‘Happiness Month’ is set to enhance customer experiences while driving sales through a host of exclusive offers and rewards. Homebuyers booking a Today Home during this period stand to receive assured gifts, with rewards ranging from Whitegoods and gold coins to motorbikes, luxury cars and international holidays. As part of the ‘Happiness Month’ campaign, Today Group also lined up a series of employee engagement initiatives and CSR activities aimed at fostering a positive work culture and giving back to the community. Employees will be recognised for their efforts through awards and incentives. In a heartwarming gesture, happiness letters were sent to the families of employees, acknowledging their invaluable support. To promote camaraderie and well-being, the campaign included activities like a movie screening on Women’s Day and a cricket or sports day for all employees. Today Group employees were encouraged to share one happiness activity that has positively impacted someone’s life. Commenting on the campaign, Bhavesh Shah, Joint Managing Director, Today Group said, “At Today Group, we believe homebuying should be a joyful milestone, not just a transaction. ‘Happiness Month’ is our way of enhancing this journey with meaningful rewards, creating lasting value for our customers while strengthening our brand’s core promise - Happiness First.” To create maximum visibility for its campaign, ‘Happiness Month’ will be promoted through an integrated marketing approach, leveraging out-of-home (OOH) advertisements, print media, and radio promotions. By blending customer-centric incentives with a strong brand-driven narrative, Today Group aims to create a memorable home-buying experience that extends beyond mere transactions, fostering a lasting emotional connection with its customers and partners.

Next Story
Real Estate

No glass boxes!

India is moving away from the ‘glass box’ syndrome, all-glass façades that were widely used in commercial buildings in the last two decades but came at a significant environmental cost given the country’s predominantly hot and humid climate. Poor thermal performance, excessive heat gain and dependency on mechanical cooling systems made buildings with glass façades energy guzzlers and significantly increased their carbon footprint.That said, it’s important to be aware that “glass is not the enemy,” points out Heena Bhargava, Architect, Architecture Discipline. “How it ..

Next Story
Infrastructure Transport

Why do pavements fail?

India’s highways continue to expand at a healthy pace. But conversations on the surface quality of highways are growing louder because major deficiencies and black spots continue to be identified, and they are cause for concern.“Road surface roughness causes vehicle vibrations that, in turn, can affect the performance of drivers,” explains Dr V K Gahlot, Road Safety Auditor, Centre for Research and Sustainable Development (CfRSD). “Continuous exposure may induce fatigue, a contributory factor to road accidents. Road surface roughness also affects the vehicle operating cost...

Next Story
Infrastructure Urban

APAC Logistics Rents Fall for First Time Since 2020

Logistics rents across the Asia-Pacific region declined 0.4% year-on-year in H1 2025, marking the first annual drop since 2020, according to Knight Frank’s Logistics Highlights H1 2025 report. Despite global trade tensions and cautious occupier sentiment, India emerged as a standout performer, driven by robust manufacturing momentum and supply chain recalibration.Regional Trends and DivergenceWhile rents largely remained stable across most markets, regional differences became more pronounced:Mainland China continued to see rental declines, though the pace of decline moderated to 12.8% YoY, s..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Talk to us?