Punjab Kings will enter IPL 2026 with a new title sponsorship after the franchise finalised a strategic partnership with Aditya Infotech Limited (CP PLUS). The agreement will see CP PLUS assume title sponsorship for IPL 2026 and aims to enhance the team’s ecosystem and brand visibility. The move follows Punjab Kings reaching the final in the previous season and reflects the franchise’s renewed ambition and energy. In an era where trust, safety and technology are key considerations for consumers, the partnership has been positioned as a convergence of performance, reliability and innovation. CP PLUS is described as a global security and surveillance provider offering solutions across video surveillance, biometric access control, home automation and enterprise security systems. The teams plan a season-long campaign centred on digital-first storytelling, on-ground activations and fan-focused experiences while exploring technology integrations across stadium and digital platforms to make matchdays more immersive. Aditya Khemka, the Managing Director of CP PLUS, explained that the brand views the association as an opportunity to engage a digitally connected nationwide audience and to reinforce its focus on delivering technology-led security solutions that contribute to safer, smarter environments. Punjab Kings leadership indicated that the partnership rests on a shared vision and is expected to create substantial value for both brands while bringing fans closer to the matchday experience. Commercial leaders for the franchise emphasised the relevance of CP PLUS to everyday India and the intention to leverage the collaboration for strong consumer impact. Punjab Kings finalised a 25-member squad at the IPL 2026 auction on 16 December, adding four new players to strengthen the core and provide lineup flexibility. The franchise looks ahead to another season of high-intensity cricket and passionate support from its supporters while integrating partner activations across venues and digital channels. Aditya Infotech Limited noted its manufacturing presence in Kadapa, Andhra Pradesh and highlighted the company’s role in supporting Make in India and Atmanirbhar Bharat initiatives through its CP PLUS portfolio. The association is intended to deliver enhanced fan engagement and technology-driven experiences throughout the season.