Bridgestone India Honours Idol Maker Rajan Patkar
ECONOMY & POLICY

Bridgestone India Honours Idol Maker Rajan Patkar

Bridgestone India has launched a special video campaign on the occasion of Ganesh Chaturthi, celebrating the craftsmanship of renowned idol maker Rajan Patkar. His eco-friendly clay idol adorns the iconic Girgaoncha Raja festivities, one of Mumbai’s oldest Sarvajanik Ganesh Mandals, established in 1928.

The video pays tribute to Patkar’s artistry and dedication while highlighting Bridgestone’s strong cultural connect in India, where it has been present for nearly three decades. Rooted in the Bridgestone E8 Commitment, particularly the value of Emotions, the campaign reflects the company’s aim to inspire excitement, spread joy, and celebrate the spirit of mobility in sync with Indian traditions.

Conceptualised by Schbang, the narrative draws a parallel between Patkar’s devotion and Bridgestone’s own commitment to research, innovation, and delivering superior quality products to enhance customer experiences. The visuals showcase the festive fervour of Ganesh Chaturthi interwoven with the sculptor’s artistry, symbolising Bridgestone’s philosophy of “Serving Society with Superior Quality.”

Through this initiative, Bridgestone India salutes a virtuoso craftsman while reaffirming its deep cultural ties and customer connect in the country.

Bridgestone India has launched a special video campaign on the occasion of Ganesh Chaturthi, celebrating the craftsmanship of renowned idol maker Rajan Patkar. His eco-friendly clay idol adorns the iconic Girgaoncha Raja festivities, one of Mumbai’s oldest Sarvajanik Ganesh Mandals, established in 1928.The video pays tribute to Patkar’s artistry and dedication while highlighting Bridgestone’s strong cultural connect in India, where it has been present for nearly three decades. Rooted in the Bridgestone E8 Commitment, particularly the value of Emotions, the campaign reflects the company’s aim to inspire excitement, spread joy, and celebrate the spirit of mobility in sync with Indian traditions.Conceptualised by Schbang, the narrative draws a parallel between Patkar’s devotion and Bridgestone’s own commitment to research, innovation, and delivering superior quality products to enhance customer experiences. The visuals showcase the festive fervour of Ganesh Chaturthi interwoven with the sculptor’s artistry, symbolising Bridgestone’s philosophy of “Serving Society with Superior Quality.”Through this initiative, Bridgestone India salutes a virtuoso craftsman while reaffirming its deep cultural ties and customer connect in the country.

Related Stories

Gold Stories

Next Story
Infrastructure Urban

Vedanta Metal Bazaar Expands to Global Markets

Vedanta Aluminium has expanded its digital e-commerce platform, Vedanta Metal Bazaar, to international markets, enabling overseas customers to order and purchase aluminium products online.The platform will now be available to buyers across Asia, Europe, Africa and the Americas, providing a digital gateway for export transactions with 24x7 access.In FY26, Vedanta Metal Bazaar processed transactions worth nearly $4.1 billion, or over Rs 380 billion, and fulfilled more than 23,000 orders. The platform is also used regularly by more than 550 MSMEs in India alongside large OEM customers.The export ..

Next Story
Infrastructure Urban

Ramky Infrastructure Q1 FY27 Revenue Rises 24.3%

Ramky Infrastructure Limited reported a 24.3% year-on-year increase in consolidated revenue from operations to Rs 471.2 crore for Q1 FY27, compared with Rs 3.79 billion in the corresponding quarter of FY26.Standalone revenue from operations rose 27.5% YoY to Rs 4.51 billion from Rs 3.54 billion, while total standalone income increased 35% to Rs 5.32 billion.Consolidated profit before tax stood at Rs 540.9 million during the quarter. The company highlighted a sharp sequential improvement compared with a pre-exceptional loss of Rs 190.1 million in Q4 FY26.Two of the three projects awarded during..

Next Story
Technology

LTTS Launches AgenticIQ AI Platform for Engineering

L&T Technology Services (LTTS) has launched AgenticIQ, an end-to-end agentic AI platform designed for engineering and manufacturing organisations.The platform is aimed at helping enterprises move beyond isolated AI pilots by enabling autonomous, multi-agent workflows across engineering, product development, manufacturing, industrial operations and customer experience.AgenticIQ is built on LTTS’ Engineering Intelligence portfolio and converts existing engineering capabilities into specialised, reusable AI agents. Its planning-first architecture is embedded into engineering and production ..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement