Blum India has introduced the Blum Club app, a loyalty platform designed for carpenters and contractors to recognise and reward their role in furniture installation and interior construction.
The app allows users to scan QR codes on Blum product packaging to collect points linked to purchases. These points can be redeemed directly as monetary transfers to bank accounts through the platform’s redemption system.
Neelam Shah, Head of Marketing and Communications at Blum India, said the initiative is aimed at recognising the contribution of craftsmen who install hardware products in residential and commercial projects.
The application also includes sign-up and referral bonuses, reward tiers that unlock additional benefits as users accumulate points, and the option for members to suggest tools or items to be included in the rewards catalogue.
In addition, the app provides product updates, notifications on local offers and customer support features, allowing users to raise queries or request assistance through the platform. The Blum Club app is available for download on both Google Play Store and Apple App Store.
