CEAT Expands into High-Performance Tyres with SportDrive Range
ECONOMY & POLICY

CEAT Expands into High-Performance Tyres with SportDrive Range

CEAT is making a bold entry into the high-performance and luxury vehicle tyre segment with the launch of its latest SportDrive range, incorporating cutting-edge global tyre technologies. The range introduces ZR-rated tyres, Calm Technology for noise reduction, and Run-Flat Technology (RFT) to Indian roads.

ZR-Rated Tyres for High-Speed Performance CEAT’s ZR-rated tyres cater to the increasing demand for high-performance vehicles in India, offering stability and grip at speeds exceeding 220–240 km/h. Designed with advanced dual-layer high-denier nylon overlays and high-torque-resistant polyester fabric, these tyres ensure durability and superior road contact. Available in premium sizes such as 315/40ZR21, 275/45ZR21, and 285/45ZR21, these tyres undergo rigorous testing, including performance validation on Germany’s Autobahns, to meet global benchmarks.

Calm Technology: A Quieter Drive CEAT’s Calm Technology is engineered to reduce in-cabin noise, enhancing the driving experience for luxury sedans and SUVs. By integrating specialised foam inserts that absorb vibrations and noise, the technology reduces cabin sound levels by up to six decibels. Already adopted in the Tata Punch EV, this innovation is set to extend to a broader range of high-end vehicles, ensuring a refined and quiet ride across diverse road conditions.

Run-Flat Technology (RFT): Safety Meets Convenience CEAT becomes the first Indian manufacturer to introduce Run-Flat Technology (RFT), allowing luxury sedans to continue driving after a puncture, eliminating the need for an immediate tyre change. Developed and tested in extreme conditions in Finland and Germany, these durable tyres are currently available in 225/40RF18 and 225/55RF17, with more variants to follow.

CEAT is making a bold entry into the high-performance and luxury vehicle tyre segment with the launch of its latest SportDrive range, incorporating cutting-edge global tyre technologies. The range introduces ZR-rated tyres, Calm Technology for noise reduction, and Run-Flat Technology (RFT) to Indian roads. ZR-Rated Tyres for High-Speed Performance CEAT’s ZR-rated tyres cater to the increasing demand for high-performance vehicles in India, offering stability and grip at speeds exceeding 220–240 km/h. Designed with advanced dual-layer high-denier nylon overlays and high-torque-resistant polyester fabric, these tyres ensure durability and superior road contact. Available in premium sizes such as 315/40ZR21, 275/45ZR21, and 285/45ZR21, these tyres undergo rigorous testing, including performance validation on Germany’s Autobahns, to meet global benchmarks. Calm Technology: A Quieter Drive CEAT’s Calm Technology is engineered to reduce in-cabin noise, enhancing the driving experience for luxury sedans and SUVs. By integrating specialised foam inserts that absorb vibrations and noise, the technology reduces cabin sound levels by up to six decibels. Already adopted in the Tata Punch EV, this innovation is set to extend to a broader range of high-end vehicles, ensuring a refined and quiet ride across diverse road conditions. Run-Flat Technology (RFT): Safety Meets Convenience CEAT becomes the first Indian manufacturer to introduce Run-Flat Technology (RFT), allowing luxury sedans to continue driving after a puncture, eliminating the need for an immediate tyre change. Developed and tested in extreme conditions in Finland and Germany, these durable tyres are currently available in 225/40RF18 and 225/55RF17, with more variants to follow.

Next Story
Resources

Blum India brings Design Reverie to Hyderabad

Blum India hosted the Hyderabad edition of its signature event, Design Reverie, at the historic Taj Falaknuma Palace, making it a memorable evening for the city’s architecture and interior design community. As per news reports, the event combined modern design sensibilities with the grandeur of a palace setting and the spiritual charm of Sufi qawwali.This marked the third edition of the event, after previous gatherings in Delhi and Bangalore. In Hyderabad, the focus was on fostering relaxed yet meaningful dialogue among design professionals—away from the typical conference setup. The eveni..

Next Story
Resources

Hafele launches Platinum Studio in Nagpur

Hafele has expanded its franchise footprint in central India by opening a new Studio Partner Platinum showroom in Nagpur in collaboration with Onkar Furnitech. The studio was inaugurated by Nitin Gadkari, Minister of Road Transport and Highways, along with Padma Gupta, Director – HR & Customer Experience, Hafele South Asia.Located at Sarthak Plaza, South Ambazari Road, Laxmi Nagar, the showroom offers an immersive experience of Hafele’s wide-ranging interior and home solutions. Designed as a hands-on, real-life application space, the studio showcases Hafele’s full portfolio—includi..

Next Story
Resources

Truflo by Hindware wins GPTW honour again

Truflo by Hindware has been certified a Great Place to Work for the fourth consecutive year, reaffirming its commitment to a people-first culture. The certification was awarded by the Great Place to Work Institute following a rigorous evaluation of employee experience, leadership, culture, and HR practices.Known as India’s fastest-growing plastic pipes and fittings company, Truflo has focused on fostering an inclusive, innovative, and growth-driven work environment. The company prioritises employee well-being and professional development, creating a culture where people feel valued and empow..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?