Greaves Cotton sets up Dubai subsidiary

01 Jul 2026 CW Team

Greaves Cotton has incorporated Greaves International Trading FZE in Dubai, United Arab Emirates, as a wholly owned subsidiary to strengthen its international business. The move forms part of the company’s GREAVES.NEXT strategy and is aimed at expanding its presence in global markets.

The new subsidiary will serve as a regional hub for international trading and distribution. It will support Greaves Cotton’s growth across the Middle East and Africa by improving customer proximity and enabling closer engagement with partners in high-growth markets.

Greaves International Trading FZE will focus on business development, market expansion, customer engagement, technical support, channel partnerships, aftermarket services and supply chain coordination. It will provide regional access to Greaves Cotton’s portfolio, including diesel engines, gensets and powertrain solutions across its energy, mobility and industrial solutions businesses.

The company said international business remains a key growth driver and an important pillar of its strategy. Its contribution increased from 9 per cent to 13 per cent in FY26, reflecting growing demand from overseas markets.

The subsidiary will initially focus on GCC markets, including the UAE, Saudi Arabia, Qatar, Oman, Kuwait and Bahrain. Greaves Cotton also plans to expand its reach into the Levant and Africa, while building an integrated trading and distribution ecosystem to support long-term international growth.

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