Hy-Brid Lifts welcomes Eric Liner as new President & CEO

05 Mar 2024 CW Team

"We are extremely pleased to welcome Eric Liner as our new President and CEO," said Steve Ellis, Custom Equipment, LLC Operating Manager of the Board. "Eric's extensive background in both the access and material handling industry is a perfect fit for our vision to expand our product portfolio under our new AXCS brand name and grow our market share in North America."

Liner is an industry veteran with more than 20 years of general management and executive experience in the access and material handling industry. His background encompasses a wide range of business disciplines including sales, product support, operations, finance, and new product development, which ensures the company will maintain a strong customer focus. His most recent position was President and CEO for LGMG North America, and previously the Executive Vice President, Americas at Skyjack.

"On behalf of the board, we would also like to take this opportunity to thank Jay Sugar for his leadership over the past three years, having successfully navigated the company through an extremely challenging business environment," said Ellis. "His vision and perseverance have the company poised to capitalize on significant new growth opportunities well into the future."

"I am excited for the opportunity to lead Hy-Brid Lifts into the future. The new partnership with ASKO, and their family of brands, creates a tremendous opportunity. It immediately expands our access equipment portfolio, quickly positions us to enter the North American telehandler market and provides additional workforce and financial resources as we continue to grow," Liner said. "The new products will be brought to the North American market under a newly formed brand name, AXCS. I am looking forward to working alongside our strong veteran leadership team as we establish ourselves as one of the industry's premier equipment manufacturers."

Hy-Brid Lifts by Custom Equipment, LLC appoints Eric Liner as its new President and CEO, effective February 5, 2024. He succeeds Jay Sugar, who successfully led the company for the past three years and is retiring March 1, 2024. We are extremely pleased to welcome Eric Liner as our new President and CEO, said Steve Ellis, Custom Equipment, LLC Operating Manager of the Board. Eric's extensive background in both the access and material handling industry is a perfect fit for our vision to expand our product portfolio under our new AXCS brand name and grow our market share in North America. Liner is an industry veteran with more than 20 years of general management and executive experience in the access and material handling industry. His background encompasses a wide range of business disciplines including sales, product support, operations, finance, and new product development, which ensures the company will maintain a strong customer focus. His most recent position was President and CEO for LGMG North America, and previously the Executive Vice President, Americas at Skyjack. On behalf of the board, we would also like to take this opportunity to thank Jay Sugar for his leadership over the past three years, having successfully navigated the company through an extremely challenging business environment, said Ellis. His vision and perseverance have the company poised to capitalize on significant new growth opportunities well into the future. I am excited for the opportunity to lead Hy-Brid Lifts into the future. The new partnership with ASKO, and their family of brands, creates a tremendous opportunity. It immediately expands our access equipment portfolio, quickly positions us to enter the North American telehandler market and provides additional workforce and financial resources as we continue to grow, Liner said. The new products will be brought to the North American market under a newly formed brand name, AXCS. I am looking forward to working alongside our strong veteran leadership team as we establish ourselves as one of the industry's premier equipment manufacturers.

Building Material

11 Dec 2025

Suraj Estate Wins Euromoney Award for India’s Best Residential Developer

"Suraj Estate Developers Limited has received the Euromoney Real Estate Award 2025 for ‘India’s Best Residential Developer’, positioning the company among globally benchmarked leaders in the sector. The recognition reflects its four-decade legacy in delivering high-quality residential and redevelopment-led projects across South Central Mumbai. The Euromoney Real Estate Awards, presented by the London-based Euromoney magazine, are widely regarded as one of the most credible global assessments of performance in real estate, banking and finance. Winners are selected through surveys of inte..

Building Material

11 Dec 2025

Lloyds Metals, Tata Steel Sign MoU to Explore Strategic Collaboration

"Lloyds Metals and Energy Limited has signed a non-binding Memorandum of Understanding with Tata Steel Limited to evaluate potential areas of strategic cooperation across mining, logistics, pelletisation and steelmaking. The MoU was signed by B Prabhakaran, Managing Director of Lloyds Metals, and Mr T V Narendran, CEO and Managing Director of Tata Steel. The partnership framework aims to leverage the natural operational synergies between both companies and assess opportunities in greenfield steel projects, iron ore mining, slurry pipeline infrastructure, pellet manufacturing in iron ore–ric..

Building Material

11 Dec 2025

IndiaAI, Gujarat Govt Host Regional Conclave Ahead of 2026 AI Summit

The IndiaAI Mission under the Ministry of Electronics and Information Technology, along with the Government of Gujarat and IIT Gandhinagar, convened a Regional Pre-Summit Event at Mahatma Mandir, Gandhinagar. The initiative is part of the build-up to the India–AI Impact Summit 2026, scheduled for 15–20 February 2026 at Bharat Mandapam, New Delhi. The conclave brought together senior policymakers, technology leaders, researchers and industry practitioners to examine how AI can accelerate economic, digital and social transformation across sectors. The programme focused on the overarching th..