JLR Reports Q1 FY26 Sales Decline Amid Model Transition and Tariff Impact

08 Jul 2025 CW Team

Jaguar Land Rover Automotive plc (JLR) has reported its wholesale and retail performance for the first quarter of FY26 (April–June 2025), with volumes declining in line with expectations due to planned product transitions and external market conditions.

Wholesale volumes stood at 87,286 units (excluding the Chery Jaguar Land Rover China JV), marking a 10.7 per cent year-on-year drop and a 21.7 per cent decline from Q4 FY25. The decrease primarily reflects the planned phase-out of legacy Jaguar models ahead of the new Jaguar lineup and a temporary pause in US shipments during April 2025 following the imposition of US import tariffs.

Regionally, wholesale volumes rose in the Middle East & North Africa (up 20.5 per cent), Overseas markets (up 4.6 per cent), and China (up 1.0 per cent). Declines were noted in North America (down 12.2 per cent), Europe (down 13.6 per cent), and the UK (down 25.5 per cent), where the impact of retiring legacy Jaguar models was most significant.

Retail sales, which include volumes from the Chery Jaguar Land Rover China JV, totalled 94,420 units, reflecting a 15.1 per cent year-on-year decline and a 12.8 per cent drop from the previous quarter.

Despite the lower volumes, JLR prioritised its high-margin models, with Range Rover, Range Rover Sport, and Defender accounting for 77.2 per cent of total wholesale volumes in Q1 FY26. This compares to 66.3 per cent in Q4 FY25 and 67.8 per cent in Q1 FY25.

JLR is scheduled to release its full financial results for Q1 FY26 in August 2025.

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