KEI Industries names Rashmika Mandanna brand ambassador

26 Jun 2026 CW Team

KEI Industries has appointed actor Rashmika Mandanna as its new brand ambassador as part of its efforts to strengthen consumer engagement across India. The association marks a new phase in the company’s brand journey as it continues to expand its presence in the wires and cables segment.

The company said Mandanna’s popularity, authenticity and cross-regional appeal align with KEI’s focus on trust, quality, innovation and customer-centricity. Her association is expected to help the brand connect with a wider consumer base across markets and age groups.

KEI Industries Chairman and Managing Director Anil Gupta said the company welcomed Mandanna to the KEI family, highlighting the brand’s focus on quality products and services. Director Archana Gupta said the association also reflects the spirit of women’s strength, confidence and achievement.

Executive Director Akshit Diviaj Gupta said Mandanna’s energy and audience connect complement KEI’s values and would support the company’s consumer outreach. He added that the partnership would help reinforce KEI’s reputation for trust, quality and innovation.

As part of the association, KEI will launch an integrated 360-degree marketing campaign featuring Rashmika Mandanna. A new television commercial is scheduled to be introduced, followed by campaign amplification across television, digital platforms, social media, print, outdoor advertising and other key channels.

Through the collaboration, KEI aims to build stronger emotional connections with consumers while reinforcing its position as a trusted brand in the wires and cables industry.

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