+
LG, Kia Unveil AI Mobility Concept at 2025 Seoul Mobility Show
ECONOMY & POLICY

LG, Kia Unveil AI Mobility Concept at 2025 Seoul Mobility Show

LG Electronics has teamed up with Kia to unveil a cutting-edge concept in AI-powered mobility—the Spielraum concept car—at the 2025 Seoul Mobility Show. This collaboration aims to redefine the in-vehicle experience, blending LG’s intelligent home technologies with Kia’s Platform Beyond Vehicle (PBV) architecture to create personalised, multifunctional mobile spaces.

The partnership, formalised through a Memorandum of Understanding (MoU), showcases a shared vision of mobility as an extension of smart living. Together, LG and Kia are pushing boundaries by transforming vehicles into fully integrated lifestyle environments.

A Home on Wheels The Spielraum concept features two adaptable cabin experiences:

Spielraum Studio – Designed for entrepreneurs on the move, this mobile workspace integrates LG’s modular Styler, a smart mirror, and even a coffee machine. The system leverages AI-powered assistance to manage daily routines, offering services like personalised clothing care based on user schedules.

Spielraum Glow – Built for leisure lovers, this variant caters to the car camping and picnic trend with built-in refrigerator, Lightwave oven, and wine cellar, all enhanced by LG’s signature MoodUP™ panels that adjust cabin lighting to match the user’s mood or style.

AI-Powered Connectivity At the core of this innovation is LG ThinQ ON™, an AI-powered smart hub that provides real-time interaction, automated appliance control, and lifestyle assistance. Using generative AI, it delivers conversational support, manages schedules, and connects with external services like restaurant reservations, laundry, and food delivery—all from within the vehicle.

A Vision for Affectionate Intelligence The Spielraum marks another step in LG’s broader strategy, building on its LG Mobility Experience (MX) platform launched at CES 2025. This initiative extends the company’s AI solutions beyond home environments into commercial and mobile settings, championing its philosophy of Affectionate Intelligence—technology that anticipates and enhances individual lifestyles through thoughtful personalisation.

Mr. Lyu Jae-cheol, President of LG Home Appliance & Air Solution Company, stated: "We are excited to bring our advanced AI space solutions to the PBV market through this collaboration with Kia. This initiative enables LG to expand its AI-powered lifestyle innovations beyond homes into the broader mobility space."

With the Spielraum concept, LG and Kia are not only showcasing the future of smart mobility but also laying the groundwork for AI-integrated living on the move, reshaping how we perceive and experience personal transport.

LG Electronics has teamed up with Kia to unveil a cutting-edge concept in AI-powered mobility—the Spielraum concept car—at the 2025 Seoul Mobility Show. This collaboration aims to redefine the in-vehicle experience, blending LG’s intelligent home technologies with Kia’s Platform Beyond Vehicle (PBV) architecture to create personalised, multifunctional mobile spaces. The partnership, formalised through a Memorandum of Understanding (MoU), showcases a shared vision of mobility as an extension of smart living. Together, LG and Kia are pushing boundaries by transforming vehicles into fully integrated lifestyle environments. A Home on Wheels The Spielraum concept features two adaptable cabin experiences: Spielraum Studio – Designed for entrepreneurs on the move, this mobile workspace integrates LG’s modular Styler, a smart mirror, and even a coffee machine. The system leverages AI-powered assistance to manage daily routines, offering services like personalised clothing care based on user schedules. Spielraum Glow – Built for leisure lovers, this variant caters to the car camping and picnic trend with built-in refrigerator, Lightwave oven, and wine cellar, all enhanced by LG’s signature MoodUP™ panels that adjust cabin lighting to match the user’s mood or style. AI-Powered Connectivity At the core of this innovation is LG ThinQ ON™, an AI-powered smart hub that provides real-time interaction, automated appliance control, and lifestyle assistance. Using generative AI, it delivers conversational support, manages schedules, and connects with external services like restaurant reservations, laundry, and food delivery—all from within the vehicle. A Vision for Affectionate Intelligence The Spielraum marks another step in LG’s broader strategy, building on its LG Mobility Experience (MX) platform launched at CES 2025. This initiative extends the company’s AI solutions beyond home environments into commercial and mobile settings, championing its philosophy of Affectionate Intelligence—technology that anticipates and enhances individual lifestyles through thoughtful personalisation. Mr. Lyu Jae-cheol, President of LG Home Appliance & Air Solution Company, stated: We are excited to bring our advanced AI space solutions to the PBV market through this collaboration with Kia. This initiative enables LG to expand its AI-powered lifestyle innovations beyond homes into the broader mobility space. With the Spielraum concept, LG and Kia are not only showcasing the future of smart mobility but also laying the groundwork for AI-integrated living on the move, reshaping how we perceive and experience personal transport.

Next Story
Real Estate

Westermo Opens India Office, Built in Partnership with Space Matrix

Westermo, a global leader in industrial network solutions, has opened its first office in India. Located at Godrej Centre, Hebbal, Bengaluru, the 10,000 sq ft facility was designed and built in collaboration with multinational workplace consultancy Space Matrix. The office marks a key milestone in Westermo’s Asia expansion strategy and is tailored to support innovation, collaboration, and growth. The design of the new workspace blends Westermo’s global industrial brand language with Indian craftsmanship. Developed alongside Westermo’s Swedish branding team, the design incorporates n..

Next Story
Resources

Artha Global Makes India Debut with Rs 7 billion Private Credit Deal

Artha Global Opportunities Fund, one of the largest Category III AIFs based in GIFT City, has announced its first private credit investment in India with an infusion of Rs 7 billion into Phoenix Triton, a 2.8 million sq ft commercial real estate development in Hyderabad’s financial district. The funding is structured as a four-year non-convertible debenture (NCD) with a variable return model linked to the project’s sales performance. With both floor and cap interest rates, the structure aims to reduce cash flow pressures on the developer while offering investors upside aligned with pr..

Next Story
Building Material

H&H Aluminium Sets Up India’s Largest Solar Frame Plant

H&H Aluminium has announced the commencement of trial production at its new 28,000 sq metre solar panel aluminium frame facility in Rajkot. Built with an investment of around Rs 1.5 billion, the state-of-the-art plant is among the most advanced of its kind in India. Commercial production is expected to begin within a month. At full capacity, the plant will support annual sales of Rs 7-7.5 billion and generate employment for over 300 people. Sharing more details, Uttam Patel, Director, H&H Aluminium, said, “This will be India’s largest and most advanced solar panel al..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?