LG, Kia Unveil AI Mobility Concept at 2025 Seoul Mobility Show

08 Apr 2025 CW Team

The partnership, formalised through a Memorandum of Understanding (MoU), showcases a shared vision of mobility as an extension of smart living. Together, LG and Kia are pushing boundaries by transforming vehicles into fully integrated lifestyle environments.

A Home on Wheels The Spielraum concept features two adaptable cabin experiences:

Spielraum Studio – Designed for entrepreneurs on the move, this mobile workspace integrates LG’s modular Styler, a smart mirror, and even a coffee machine. The system leverages AI-powered assistance to manage daily routines, offering services like personalised clothing care based on user schedules.

Spielraum Glow – Built for leisure lovers, this variant caters to the car camping and picnic trend with built-in refrigerator, Lightwave oven, and wine cellar, all enhanced by LG’s signature MoodUP™ panels that adjust cabin lighting to match the user’s mood or style.

AI-Powered Connectivity At the core of this innovation is LG ThinQ ON™, an AI-powered smart hub that provides real-time interaction, automated appliance control, and lifestyle assistance. Using generative AI, it delivers conversational support, manages schedules, and connects with external services like restaurant reservations, laundry, and food delivery—all from within the vehicle.

A Vision for Affectionate Intelligence The Spielraum marks another step in LG’s broader strategy, building on its LG Mobility Experience (MX) platform launched at CES 2025. This initiative extends the company’s AI solutions beyond home environments into commercial and mobile settings, championing its philosophy of Affectionate Intelligence—technology that anticipates and enhances individual lifestyles through thoughtful personalisation.

Mr. Lyu Jae-cheol, President of LG Home Appliance & Air Solution Company, stated: "We are excited to bring our advanced AI space solutions to the PBV market through this collaboration with Kia. This initiative enables LG to expand its AI-powered lifestyle innovations beyond homes into the broader mobility space."

With the Spielraum concept, LG and Kia are not only showcasing the future of smart mobility but also laying the groundwork for AI-integrated living on the move, reshaping how we perceive and experience personal transport.

LG Electronics has teamed up with Kia to unveil a cutting-edge concept in AI-powered mobility—the Spielraum concept car—at the 2025 Seoul Mobility Show. This collaboration aims to redefine the in-vehicle experience, blending LG’s intelligent home technologies with Kia’s Platform Beyond Vehicle (PBV) architecture to create personalised, multifunctional mobile spaces. The partnership, formalised through a Memorandum of Understanding (MoU), showcases a shared vision of mobility as an extension of smart living. Together, LG and Kia are pushing boundaries by transforming vehicles into fully integrated lifestyle environments. A Home on Wheels The Spielraum concept features two adaptable cabin experiences: Spielraum Studio – Designed for entrepreneurs on the move, this mobile workspace integrates LG’s modular Styler, a smart mirror, and even a coffee machine. The system leverages AI-powered assistance to manage daily routines, offering services like personalised clothing care based on user schedules. Spielraum Glow – Built for leisure lovers, this variant caters to the car camping and picnic trend with built-in refrigerator, Lightwave oven, and wine cellar, all enhanced by LG’s signature MoodUP™ panels that adjust cabin lighting to match the user’s mood or style. AI-Powered Connectivity At the core of this innovation is LG ThinQ ON™, an AI-powered smart hub that provides real-time interaction, automated appliance control, and lifestyle assistance. Using generative AI, it delivers conversational support, manages schedules, and connects with external services like restaurant reservations, laundry, and food delivery—all from within the vehicle. A Vision for Affectionate Intelligence The Spielraum marks another step in LG’s broader strategy, building on its LG Mobility Experience (MX) platform launched at CES 2025. This initiative extends the company’s AI solutions beyond home environments into commercial and mobile settings, championing its philosophy of Affectionate Intelligence—technology that anticipates and enhances individual lifestyles through thoughtful personalisation. Mr. Lyu Jae-cheol, President of LG Home Appliance & Air Solution Company, stated: We are excited to bring our advanced AI space solutions to the PBV market through this collaboration with Kia. This initiative enables LG to expand its AI-powered lifestyle innovations beyond homes into the broader mobility space. With the Spielraum concept, LG and Kia are not only showcasing the future of smart mobility but also laying the groundwork for AI-integrated living on the move, reshaping how we perceive and experience personal transport.

Real Estate

30 Jul 2026

AI: The New Recruit

From getting ideas to evaluating designs, presenting concepts to clients and tracking projects, artificial intelligence (AI) is helping architects work better and faster.“AI allows architects to spend more time doing what only they can do: think critically, synthesise complexity and design with intent,” says Dikshu C Kukreja, Managing Principal, CP Kukreja Architects. “Every minute reclaimed from repetitive processes can be invested in creativity, contextual understanding, interdisciplinary collaboration and innovation – the qualities that define meaningful architecture.”To read the ..

Real Estate

30 Jul 2026

Redevelopment 2.0

In 2017, Mumbai identified 160,000 ageing buildings due for structural audit. Close to half of these were in the Western Suburbs. Redeveloping the oldest and structurally weakest of these would help unlock new housing, much needed given the city’s growing population density and constant developed area of 437.7 sq km. At 30,600 people per sq km in 2024, Mumbai’s density was almost thrice that of Gurugram, and 60 per cent higher than Bengaluru’s.Essentially, Mumbai’s realty market has demand. It has capital. It has realty development potential.Fast forward to 2026. Mumbai has 1,094 regis..

Technology

30 Jul 2026

Cost intelligence will become a strategic contributor to project success

As India's construction industry accelerates its digital transformation, integrated platforms, AI and connected data are becoming essential to improving cost certainty, project efficiency and sustainability. Ravi Kumar, Sales Director – India, RIB Software India, shares how digital workflows are reshaping project planning, commercial management and decision-making across the construction value chain.India's construction sector is embracing digital technologies at an unprecedented pace. From your perspective, what are the biggest shifts driving this transformation and how is RIB Software enab..