Perkins appoints Vicki Reeves as channel development director
ECONOMY & POLICY

Perkins appoints Vicki Reeves as channel development director

Effective January 1, 2024, Vicki Reeves will become the new global marketing and channel development director for the Perkins brand, responsible for defining and delivering the global marketing plan.

Vicki, who recently served as product support director, will also lead the global Perkins Distributor Excellence programme and deliver the marketing and rental strategies.

?With her deep expertise in marketing, the NPI process and distributor excellence, Vicki is an excellent fit for this position,? said Jaz Gill, vice president and general manager of global sales, marketing, service and parts. ?Throughout her career, Vicki has exhibited the ability to create an engaged team and lasting customer relationships while delivering on her commitments ? all of which are vital characteristics for our marketing and channel development director, so I?m delighted to have her join my team.

Based out of the Peterborough, UK site, Vicki stated: ?I?m passionate about how we market our products and services and create a positive experience for our customers and end users, so when the opportunity arose to lead the marketing and channel development team, I jumped at the chance.

?With new industrial engines and advanced power solutions rolling out around the world and leading service and support options offered by our distributors, 2024 is set to be an exciting year for the Perkins brand.?

Vicki takes over as global marketing and channel development director from Jason Kern, who retires from the business on December 31, 2023, after 36 years? service, to spend more time with his family, serve his community, and travel around the U.S. in his airplane.

Effective January 1, 2024, Vicki Reeves will become the new global marketing and channel development director for the Perkins brand, responsible for defining and delivering the global marketing plan. Vicki, who recently served as product support director, will also lead the global Perkins Distributor Excellence programme and deliver the marketing and rental strategies. ?With her deep expertise in marketing, the NPI process and distributor excellence, Vicki is an excellent fit for this position,? said Jaz Gill, vice president and general manager of global sales, marketing, service and parts. ?Throughout her career, Vicki has exhibited the ability to create an engaged team and lasting customer relationships while delivering on her commitments ? all of which are vital characteristics for our marketing and channel development director, so I?m delighted to have her join my team. Based out of the Peterborough, UK site, Vicki stated: ?I?m passionate about how we market our products and services and create a positive experience for our customers and end users, so when the opportunity arose to lead the marketing and channel development team, I jumped at the chance. ?With new industrial engines and advanced power solutions rolling out around the world and leading service and support options offered by our distributors, 2024 is set to be an exciting year for the Perkins brand.? Vicki takes over as global marketing and channel development director from Jason Kern, who retires from the business on December 31, 2023, after 36 years? service, to spend more time with his family, serve his community, and travel around the U.S. in his airplane.

Next Story
Infrastructure Transport

Tata, Airbus to Build India’s First Private Helicopter Line

In a landmark development for India’s aerospace sector, Tata Advanced Systems Limited (TASL) and Airbus will establish the country’s first private-sector helicopter assembly line in Vemagal, Karnataka. The facility will manufacture the Airbus H125 and H125M, marking a significant milestone in India’s push for self-reliance in aviation and defence manufacturing. The new Final Assembly Line (FAL) will produce the H125, the world’s best-selling single-engine helicopter, known for its versatility and performance in extreme environments. The first ‘Made in India’ H125 is expected to ro..

Next Story
Infrastructure Urban

NeGD to Support Bharat Taxi in Building Cooperative Ride Platform

In a significant move for India’s digital and mobility transformation, the National e-Governance Division (NeGD) of the Digital India Corporation, under the Ministry of Electronics and Information Technology (MeitY), has entered into an advisory partnership with Sahakar Taxi Cooperative Limited, the company behind Bharat Taxi — a first-of-its-kind, cooperative-led national ride-hailing platform. A Memorandum of Understanding (MoU) has been signed between NeGD and Sahakar Taxi to provide strategic advisory and technical support covering key areas such as platform integration, cybersecurity..

Next Story
Technology

MeitY Hosts Pre-Summit for India–AI Impact Summit 2026

The Ministry of Electronics and Information Technology (MeitY), Government of India, hosted a series of Pre-Summit events for the upcoming India–AI Impact Summit 2026 at the India Mobile Congress (IMC) 2025 in New Delhi. These sessions mark a key milestone ahead of the main summit, scheduled for 19–20 February 2026 at Bharat Mandapam, New Delhi. Delivering the inaugural address, S. Krishnan, Secretary, MeitY, highlighted India’s innovative and frugal approach to AI development. “We have adopted innovative means by learning from others’ experiences to build projects and products that..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Talk to us?