Perkins appoints Vicki Reeves as channel development director
ECONOMY & POLICY

Perkins appoints Vicki Reeves as channel development director

Effective January 1, 2024, Vicki Reeves will become the new global marketing and channel development director for the Perkins brand, responsible for defining and delivering the global marketing plan.

Vicki, who recently served as product support director, will also lead the global Perkins Distributor Excellence programme and deliver the marketing and rental strategies.

?With her deep expertise in marketing, the NPI process and distributor excellence, Vicki is an excellent fit for this position,? said Jaz Gill, vice president and general manager of global sales, marketing, service and parts. ?Throughout her career, Vicki has exhibited the ability to create an engaged team and lasting customer relationships while delivering on her commitments ? all of which are vital characteristics for our marketing and channel development director, so I?m delighted to have her join my team.

Based out of the Peterborough, UK site, Vicki stated: ?I?m passionate about how we market our products and services and create a positive experience for our customers and end users, so when the opportunity arose to lead the marketing and channel development team, I jumped at the chance.

?With new industrial engines and advanced power solutions rolling out around the world and leading service and support options offered by our distributors, 2024 is set to be an exciting year for the Perkins brand.?

Vicki takes over as global marketing and channel development director from Jason Kern, who retires from the business on December 31, 2023, after 36 years? service, to spend more time with his family, serve his community, and travel around the U.S. in his airplane.

Effective January 1, 2024, Vicki Reeves will become the new global marketing and channel development director for the Perkins brand, responsible for defining and delivering the global marketing plan. Vicki, who recently served as product support director, will also lead the global Perkins Distributor Excellence programme and deliver the marketing and rental strategies. ?With her deep expertise in marketing, the NPI process and distributor excellence, Vicki is an excellent fit for this position,? said Jaz Gill, vice president and general manager of global sales, marketing, service and parts. ?Throughout her career, Vicki has exhibited the ability to create an engaged team and lasting customer relationships while delivering on her commitments ? all of which are vital characteristics for our marketing and channel development director, so I?m delighted to have her join my team. Based out of the Peterborough, UK site, Vicki stated: ?I?m passionate about how we market our products and services and create a positive experience for our customers and end users, so when the opportunity arose to lead the marketing and channel development team, I jumped at the chance. ?With new industrial engines and advanced power solutions rolling out around the world and leading service and support options offered by our distributors, 2024 is set to be an exciting year for the Perkins brand.? Vicki takes over as global marketing and channel development director from Jason Kern, who retires from the business on December 31, 2023, after 36 years? service, to spend more time with his family, serve his community, and travel around the U.S. in his airplane.

Next Story
Infrastructure Transport

MMRDA Acquires Land for Metro Depot at Mogarpada

As per a post on its official handle on X, the Mumbai Metropolitan Region Development Authority (MMRDA) has completed the acquisition of 174.01 hectares of land at Mogarpada in Thane Taluka. A state-of-the-art, integrated Metro Car Depot will be developed at this site to serve as the central hub for operations and maintenance of Metro Lines 4, 4A, 10 and 11, which together span 55.99 km, connecting CSMT to Mira Road. The upcoming depot is designed to support efficient and high-volume metro operations and will include the following infrastructure: 10 workshop tracks for major maintena..

Next Story
Real Estate

SRA Launches SoftTech’s AutoDCR to Fast-Track Redevelopment

In a major step towards modernising urban redevelopment in Mumbai, the Slum Rehabilitation Authority (SRA) has implemented the SoftTech AutoDCR Online Building Permission System. The digital rollout aims to enhance transparency, reduce manual interventions, and speed up project approvals in the city’s slum rehabilitation efforts. Developed by SoftTech Engineers, a company focused on technology solutions for the Architecture, Engineering and Construction (AEC) industry, AutoDCR automates the scrutiny and approval of building plans. By enabling developers to submit proposals online, it re..

Next Story
Equipment

Desi Machines Brings Clarity to Equipment Decisions

India’s construction sector is expanding rapidly — from metros to villages, activity is surging in roads, bridges, homes, and industrial infrastructure. To support this growth, contractors, builders and machine operators need reliable equipment. However, making the right machinery choice is often confusing and overwhelming. Buyers frequently face uncertainty — not just over which brand to trust, but over which machine type suits their need. Should one opt for an excavator or backhoe loader? Is it more economical to buy one medium excavator or two smaller ones? Should they buy new or..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?