Piaggio Sees E-Three-Wheeler Share Hitting 50 per cent by 2028
ECONOMY & POLICY

Piaggio Sees E-Three-Wheeler Share Hitting 50 per cent by 2028

Small commercial vehicle manufacturer Piaggio Vehicles expects the L5 electric three-wheeler segment to reach a 50 per cent share of the domestic market by mid-2028, driven by a structural shift rather than just government incentives, according to its Chairman and Managing Director, Diego Graffy.
Speaking after the launch of two new electric passenger models — the Ape E-City Ultra and the upgraded Ape FX Maxx — Graffy emphasised the need for clear direction from the government regarding the future of subsidies.
Piaggio Commercial Vehicles Pvt Ltd (PVPL), the Indian arm of Italy’s Piaggio Group, has seen a sharp rise in L5 electric three-wheeler penetration over the past 18 months, despite the reduction of FAME scheme incentives to just one-fourth of previous levels.
"If this growth continues, we anticipate 50 per cent market penetration by late 2027 or mid-2028, even if incentives are withdrawn, because this is a structural change in the market,” Graffy said.
The electric three-wheeler market in India is categorised into L3 (e-carts) and L5 (passenger/cargo vehicles). L5 electric vehicles have been gaining traction due to improved charging infrastructure, lower acquisition costs, better financing, and servicing support.
Government support has played a role. The FAME II scheme, launched in 2019 with an outlay of Rs 100 billion and later increased to Rs 115 billion, concluded in March 2024. It was replaced by the Rs 109 billion PM E-Drive scheme to sustain EV momentum for two more years.
Despite the subsidy cuts, demand has continued to rise. In FY25, L5 passenger EVs comprised 22.8 per cent of total electric three-wheeler sales, while cargo variants stood at 21.5 per cent. In Q1 FY26, the passenger segment jumped to 32.4 per cent, and the cargo segment reached 22.8 per cent.
Graffy noted that southern and western India still show lower adoption rates, but he expects rapid uptake there in the coming years. The cargo segment, once driven by e-commerce needs, has stabilised, while the passenger segment is expanding quickly.
“This adoption is being led by a fundamental shift in the ecosystem. The passenger EV segment will continue to surge in the coming months,” he said.
Graffy also said Piaggio has aligned with market trends by renewing its product portfolio every two years since entering the EV space in 2019. “Unlike others, we do not rush frequent updates. Instead, we focus on innovation and technology with a two-year cycle,” he stated.

Small commercial vehicle manufacturer Piaggio Vehicles expects the L5 electric three-wheeler segment to reach a 50 per cent share of the domestic market by mid-2028, driven by a structural shift rather than just government incentives, according to its Chairman and Managing Director, Diego Graffy.Speaking after the launch of two new electric passenger models — the Ape E-City Ultra and the upgraded Ape FX Maxx — Graffy emphasised the need for clear direction from the government regarding the future of subsidies.Piaggio Commercial Vehicles Pvt Ltd (PVPL), the Indian arm of Italy’s Piaggio Group, has seen a sharp rise in L5 electric three-wheeler penetration over the past 18 months, despite the reduction of FAME scheme incentives to just one-fourth of previous levels.If this growth continues, we anticipate 50 per cent market penetration by late 2027 or mid-2028, even if incentives are withdrawn, because this is a structural change in the market,” Graffy said.The electric three-wheeler market in India is categorised into L3 (e-carts) and L5 (passenger/cargo vehicles). L5 electric vehicles have been gaining traction due to improved charging infrastructure, lower acquisition costs, better financing, and servicing support.Government support has played a role. The FAME II scheme, launched in 2019 with an outlay of Rs 100 billion and later increased to Rs 115 billion, concluded in March 2024. It was replaced by the Rs 109 billion PM E-Drive scheme to sustain EV momentum for two more years.Despite the subsidy cuts, demand has continued to rise. In FY25, L5 passenger EVs comprised 22.8 per cent of total electric three-wheeler sales, while cargo variants stood at 21.5 per cent. In Q1 FY26, the passenger segment jumped to 32.4 per cent, and the cargo segment reached 22.8 per cent.Graffy noted that southern and western India still show lower adoption rates, but he expects rapid uptake there in the coming years. The cargo segment, once driven by e-commerce needs, has stabilised, while the passenger segment is expanding quickly.“This adoption is being led by a fundamental shift in the ecosystem. The passenger EV segment will continue to surge in the coming months,” he said.Graffy also said Piaggio has aligned with market trends by renewing its product portfolio every two years since entering the EV space in 2019. “Unlike others, we do not rush frequent updates. Instead, we focus on innovation and technology with a two-year cycle,” he stated.

Related Stories

Gold Stories

Next Story
Resources

Schindler named among Forbes’ World’s Best Employers 2026

Schindler has been named among Forbes’ World’s Best Employers 2026, a global ranking recognising companies for their workplace environments.Compiled by Forbes in partnership with Statista, the ranking is based on independent employee feedback, including whether employees would recommend their organisation to friends and family.The company said the recognition reflected its focus on creating a workplace where employees can develop their expertise and build careers. ..

Next Story
Infrastructure Urban

India needs an export-execution mindset: Vishesh Jain

Interview with Vishesh Jain, Founder & CEO, EximpleWhat gaps in India’s global trade ecosystem led you to build Eximple, and what problem did you see businesses struggling with most?Eximple came out of a problem that all three founders had seen from different choke points in the trade ecosystem. India has millions of MSMEs and manufacturers, and many of them can make products that are genuinely competitive on quality. Yet only a small fraction is able to build meaningful international businesses. In our experience, the gap is usually not manufacturing capability; it is the ability to exe..

Next Story
Building Material

Nuvoco reports 13.5% revenue growth in Q2 FY27

Nuvoco Vistas Corp. Ltd. reported consolidated revenue of Rs 27.9 billion for Q2 FY27, up 13.5% year on year. Cement sales volume rose 9% to 4.7 million tonnes (MMT), while EBITDA increased 11% to Rs 4.11 billion.The company said it began its cement operations in 2014 with a 2.3 MMT per annum (MMTPA) operation at Nimbol. It now aims to reach 35 MMTPA of cement capacity by FY28, nearly 15 times its initial capacity. Its portfolio spans cement, ready-mix concrete and modern building materials.On sustainability and cost efficiency, Nuvoco partnered with CleanMax for a 46.4 MW wind-solar hybrid re..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

SPECIAL OFFER
QR Code