Sinoboom Signs Exclusive Distribution Deal in Morocco

28 Feb 2026 CW Team

The agreement outlines an extensive growth strategy covering sales of new, used and refurbished equipment, along with service support, technical assistance and aftermarket solutions. The initiative is designed to address the evolving needs of the regional market, with Morocco positioned as a key hub for expansion.

Commenting on the development, Alistair Palacioglu, Vice President and General Manager, Sinoboom MEA, emphasised the role of the company’s equipment in supporting major infrastructure and development projects across the region. He noted that the company’s machinery has been deployed in stadium modernisation initiatives, airport expansions and large-scale energy and hydropower projects, strengthening its market position.

“Selecting the right partner was essential to our long-term vision for Morocco,” Palacioglu said. “Forges De Bazas brings an exceptional legacy, deep market knowledge, and the operational strength required to support our customers at the highest level.”

Mohamed Elsayed, Regional Distribution Manager at Sinoboom, highlighted the distributor’s operational capabilities. Founded in 1950, Forges De Bazas operates advanced facilities and five service centres across Morocco, supported by more than 100 factory-trained technicians and over 30 fully equipped service vehicles. According to Elsayed, this infrastructure will support Sinoboom’s expanding customer base and enhance service reliability.

The partnership represents a significant step in Sinoboom’s regional expansion strategy and underscores its focus on collaborating with established partners to deliver access equipment solutions across high-growth markets in North Africa.

Sinoboom has entered into an exclusive distribution agreement with Forges De Bazas SA, granting the company sole dealership rights across Morocco. The strategic partnership is supported by a multi-million-dollar investment and a long-term market development plan aimed at strengthening Sinoboom’s presence in North Africa.The agreement outlines an extensive growth strategy covering sales of new, used and refurbished equipment, along with service support, technical assistance and aftermarket solutions. The initiative is designed to address the evolving needs of the regional market, with Morocco positioned as a key hub for expansion.Commenting on the development, Alistair Palacioglu, Vice President and General Manager, Sinoboom MEA, emphasised the role of the company’s equipment in supporting major infrastructure and development projects across the region. He noted that the company’s machinery has been deployed in stadium modernisation initiatives, airport expansions and large-scale energy and hydropower projects, strengthening its market position.“Selecting the right partner was essential to our long-term vision for Morocco,” Palacioglu said. “Forges De Bazas brings an exceptional legacy, deep market knowledge, and the operational strength required to support our customers at the highest level.”Mohamed Elsayed, Regional Distribution Manager at Sinoboom, highlighted the distributor’s operational capabilities. Founded in 1950, Forges De Bazas operates advanced facilities and five service centres across Morocco, supported by more than 100 factory-trained technicians and over 30 fully equipped service vehicles. According to Elsayed, this infrastructure will support Sinoboom’s expanding customer base and enhance service reliability.The partnership represents a significant step in Sinoboom’s regional expansion strategy and underscores its focus on collaborating with established partners to deliver access equipment solutions across high-growth markets in North Africa.

Infrastructure Urban

02 Jun 2026

VECV Sales Rise 7.8 Per Cent In May 2026

VE Commercial Vehicles recorded sales of 7,978 units in May 2026, compared to 7,401 units in May 2025, registering growth of 7.8 per cent. This included 7,789 units from the Eicher brand and 189 units from the Volvo brand.Eicher branded trucks and buses reported sales of 7,789 units during the month, up 7.3 per cent from 7,258 units a year earlier. In the domestic commercial vehicle market, Eicher sales rose 9.1 per cent to 7,375 units from 6,758 units in May 2025.Exports declined 17.2 per cent to 414 units from 500 units in the corresponding month last year. Volvo Trucks and Volvo Buses recor..

Infrastructure Urban

02 Jun 2026

Table Space Strengthens DESYN Leadership Team

Table Space has announced strategic leadership appointments within DESYN, its integrated Design and Build business, as it looks to strengthen operations across key enterprise and GCC markets in India. DESYN was launched as a strategic extension of Table Space’s workspace solutions portfolio to meet rising demand for agile, high-quality and rapidly deployable enterprise workspaces.Shruti Ookabhoy has joined DESYN as Executive Director and will lead the Design vertical, focusing on design capability, operational excellence and team development across markets. She brings over 22 years of experi..

Infrastructure Transport

02 Jun 2026

Concord Associate Bags Rs 2.79 Bn Kavach Order

Concord Control Systems said its associate company, Progota India, has received a Rs 2.79 bn domestic order from Indian Railways for the supply, installation, testing and commissioning of on-board Kavach 4.0 loco equipment.The order is scheduled for execution within 12 months and strengthens Concord’s role in India’s railway safety and signalling ecosystem. Kavach is India’s indigenous automatic train protection system, designed to improve operational safety by helping prevent signal passing at danger and reducing collision risks.Gaurav Lath, Joint Managing Director, Concord Control Syst..