Transparency comes to circularity via ALLIED and NEMO tie up

16 Feb 2024 CW Team

All ALLIED down is 100% ethically sourced and traceable back to the region where it was produced, and is therefore the ideal down material for their RENU:TRACE programme. When NEMO's Endless Promise down sleeping bags reach the end of their lifespan, ALLIED will fully recycle them and funnel the insulation into RENU:TRACE, the first and only fully circular and traceable recycled down insulation.

"Recyclable and naturally biodegradable, down is one of the most sustainable insulations on the planet and plays an important role in a circular economy," said Daniel Uretsky, President with ALLIED. "We launched our RENU:TRACE programme in November, 2022, understanding the importance of ensuring animal welfare through traceable recycled down. We are excited to see the realization of RENU:TRACE?s potential within the NEMO Endless Promise programme."

Unless traceable down is both sourced and recycled in a closed loop, it is virtually impossible to ensure that any recycled down comes from purely ethical sources. Before RENU:TRACE, brands had to make a decision to either focus on post-consumer recycled material OR ethically treated animals.

For Spring 2024, NEMO's top-selling down sleeping bags will be part of the fully recyclable Endless Promise Collection. The Disco and Riff Spoon shape sleeping bags, and the brand-new mummy-style Coda? all incorporate technical features like next-generation Thermo Gill vents for fine-tuned temperature control; waterproof hood and footbox fabrics; and PFAS-free, RDS-certified ALLIED down fill. In addition to being made from recycled fabrics, each bag is 100% recyclable to stay out of the landfill at the end of its life.

While NEMO is the first to participate, the RENU:TRACE programme is available to all of ALLIED's partner brands.

ALLIED Feather + Down (AF+D), global leaders in high performance, ethically sourced, and recycled down, is proud to officially ramp up their one of a kind RENU:TRACE recycled down programme with the help of NEMO's Endless Promise circular product collection. NEMO will be the first brand to utilise ALLIED's industry leading recycling programme to fuel the world's first fully traceable recycled down insulation. All ALLIED down is 100% ethically sourced and traceable back to the region where it was produced, and is therefore the ideal down material for their RENU:TRACE programme. When NEMO's Endless Promise down sleeping bags reach the end of their lifespan, ALLIED will fully recycle them and funnel the insulation into RENU:TRACE, the first and only fully circular and traceable recycled down insulation. Recyclable and naturally biodegradable, down is one of the most sustainable insulations on the planet and plays an important role in a circular economy, said Daniel Uretsky, President with ALLIED. We launched our RENU:TRACE programme in November, 2022, understanding the importance of ensuring animal welfare through traceable recycled down. We are excited to see the realization of RENU:TRACE?s potential within the NEMO Endless Promise programme. Unless traceable down is both sourced and recycled in a closed loop, it is virtually impossible to ensure that any recycled down comes from purely ethical sources. Before RENU:TRACE, brands had to make a decision to either focus on post-consumer recycled material OR ethically treated animals. For Spring 2024, NEMO's top-selling down sleeping bags will be part of the fully recyclable Endless Promise Collection. The Disco and Riff Spoon shape sleeping bags, and the brand-new mummy-style Coda? all incorporate technical features like next-generation Thermo Gill vents for fine-tuned temperature control; waterproof hood and footbox fabrics; and PFAS-free, RDS-certified ALLIED down fill. In addition to being made from recycled fabrics, each bag is 100% recyclable to stay out of the landfill at the end of its life. While NEMO is the first to participate, the RENU:TRACE programme is available to all of ALLIED's partner brands.

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