Awfis Partners with Zinnov to Power the Next Phase of GCC Evolution in India

17 Jul 2025 CW Team

Through this collaboration, Awfis reiterates its commitment to enabling global organisations to establish, scale, and optimise their GCCs in India. With its deep understanding of the workspace requirements unique to GCCs, the company continues to lead the transformation of traditional offices into flexible, tech-enabled, and outcome-driven environments.

A significant share of Awfis’ client portfolio — over 60 per cent — now comprises GCCs, large corporates, and multinational enterprises. Its premium offering, Elite by Awfis, is especially tailored to meet the needs of global firms seeking bespoke infrastructure, cutting-edge design, and elevated service standards. Recent marquee additions to the Awfis network include GCCs like Zinnov, Meltwater, and ABC Fitness, who have set up base at flagship centres in Hyderabad.

“Zinnov Confluence brings together the visionaries driving the evolution of GCCs worldwide,” said Amit Ramani, CMD, Awfis Space Solutions Ltd.

“We have witnessed a shift from fixed real estate commitments to outcome-driven workspace strategies. GCCs need the flexibility to scale teams rapidly, access specialised talent pools, and create collaborative environments that span multiple locations. This partnership with Zinnov reflects our understanding that workspace providers must evolve to become strategic enablers of business transformation, not just space providers.”

Zinnov, a global leader in GCC advisory, has supported over 195 enterprises in establishing and scaling their capability centres with a focus on delivering strategic business outcomes. Its partnership with Awfis at Zinnov Confluence 2025 underscores a shared mission — to empower organisations with dynamic work environments that unlock innovation, talent synergy, and accelerated value creation.

Nitika Goel, Managing Partner and CMO, Zinnov, added,

“Zinnov Confluence is a platform where global leaders come together to reimagine the future of GCCs. This year, as we spotlight the next wave of technology and operating models, one theme is unmistakable: traditional playbooks no longer apply.

At the heart of every GCC is talent, and the need for agility — including how and where teams work — has never been stronger. Workspaces are no longer just physical assets; they are strategic tools that merge psychology, design, and innovation to fuel collaboration and accelerate outcomes. Awfis understands this deeply.”

With the Indian GCC sector projected to grow from US$ 46 billion in 2024 to over USD 85 billion by 2030, Awfis is expanding its premium offerings across key metros including Hyderabad, Bengaluru, Pune, Mumbai, and Delhi. Through its diverse workspace solutions — Awfis, Awfis Gold, and Elite by Awfis — the company is poised to support GCCs at every stage of their India growth journey.

Awfis and Zinnov’s collaboration marks a pivotal step towards shaping the future of work for global enterprises, with flexible, scalable and innovation-led ecosystems that drive transformation from within.

Awfis, India’s largest and first publicly listed workspace solutions provider, has announced its strategic partnership with global management consulting firm Zinnov for the 18th edition of Zinnov Confluence 2025. The premier industry event brings together global leaders and changemakers shaping the future of Global Capability Centres (GCCs) — a segment where Awfis has emerged as a key driver of workspace innovation. Through this collaboration, Awfis reiterates its commitment to enabling global organisations to establish, scale, and optimise their GCCs in India. With its deep understanding of the workspace requirements unique to GCCs, the company continues to lead the transformation of traditional offices into flexible, tech-enabled, and outcome-driven environments. A significant share of Awfis’ client portfolio — over 60 per cent — now comprises GCCs, large corporates, and multinational enterprises. Its premium offering, Elite by Awfis, is especially tailored to meet the needs of global firms seeking bespoke infrastructure, cutting-edge design, and elevated service standards. Recent marquee additions to the Awfis network include GCCs like Zinnov, Meltwater, and ABC Fitness, who have set up base at flagship centres in Hyderabad. “Zinnov Confluence brings together the visionaries driving the evolution of GCCs worldwide,” said Amit Ramani, CMD, Awfis Space Solutions Ltd. “We have witnessed a shift from fixed real estate commitments to outcome-driven workspace strategies. GCCs need the flexibility to scale teams rapidly, access specialised talent pools, and create collaborative environments that span multiple locations. This partnership with Zinnov reflects our understanding that workspace providers must evolve to become strategic enablers of business transformation, not just space providers.” Zinnov, a global leader in GCC advisory, has supported over 195 enterprises in establishing and scaling their capability centres with a focus on delivering strategic business outcomes. Its partnership with Awfis at Zinnov Confluence 2025 underscores a shared mission — to empower organisations with dynamic work environments that unlock innovation, talent synergy, and accelerated value creation. Nitika Goel, Managing Partner and CMO, Zinnov, added, “Zinnov Confluence is a platform where global leaders come together to reimagine the future of GCCs. This year, as we spotlight the next wave of technology and operating models, one theme is unmistakable: traditional playbooks no longer apply. At the heart of every GCC is talent, and the need for agility — including how and where teams work — has never been stronger. Workspaces are no longer just physical assets; they are strategic tools that merge psychology, design, and innovation to fuel collaboration and accelerate outcomes. Awfis understands this deeply.” With the Indian GCC sector projected to grow from US$ 46 billion in 2024 to over USD 85 billion by 2030, Awfis is expanding its premium offerings across key metros including Hyderabad, Bengaluru, Pune, Mumbai, and Delhi. Through its diverse workspace solutions — Awfis, Awfis Gold, and Elite by Awfis — the company is poised to support GCCs at every stage of their India growth journey. Awfis and Zinnov’s collaboration marks a pivotal step towards shaping the future of work for global enterprises, with flexible, scalable and innovation-led ecosystems that drive transformation from within.

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