Bridgestone introduces Potenza sports tyre
Company News

Bridgestone introduces Potenza sports tyre

Bridgestone launches Potenza Sport, a sports tyre across the Middle East and Africa region.

The Potenza Sport has included new technology in its tread pattern, compound and construction. The tyre’s tread design applies several new technologies to improve braking and abrasion resistance, the company said.

The tyre’s development began with a market research project that involved over 3,800 drivers from across the globe. Each driver was asked what they expect from a high performance tyre and to share their daily driving challenges. They revealed the control and confidence they expect to receive from a high-performance tyre.

To help with the design and development of the Potenza Sport, Bridgestone used virtual tyre development technology. The technology creates a digital twin of the tyre in the development phase, which saves around 200 tyres from being produced in every single project it’s applied to and can cut product development time by up to 50%.

This tyre has already been chosen by car brands like Maserati for its MC20 supercar, Lamborghini for the Huracán STO and BMW for the 8 series. The new Potenza Sport is the company’s next generation, flagship sports tyre and aims to go further for longer, providing higher mileage than its predecessor, the Potenza S001.

Bridgestone is a subsidiary of Bridgestone Corporation, providing sustainable mobility and advanced solutions.

Written from a company news release.

Bridgestone launches Potenza Sport, a sports tyre across the Middle East and Africa region. The Potenza Sport has included new technology in its tread pattern, compound and construction. The tyre’s tread design applies several new technologies to improve braking and abrasion resistance, the company said. The tyre’s development began with a market research project that involved over 3,800 drivers from across the globe. Each driver was asked what they expect from a high performance tyre and to share their daily driving challenges. They revealed the control and confidence they expect to receive from a high-performance tyre. To help with the design and development of the Potenza Sport, Bridgestone used virtual tyre development technology. The technology creates a digital twin of the tyre in the development phase, which saves around 200 tyres from being produced in every single project it’s applied to and can cut product development time by up to 50%. This tyre has already been chosen by car brands like Maserati for its MC20 supercar, Lamborghini for the Huracán STO and BMW for the 8 series. The new Potenza Sport is the company’s next generation, flagship sports tyre and aims to go further for longer, providing higher mileage than its predecessor, the Potenza S001. Bridgestone is a subsidiary of Bridgestone Corporation, providing sustainable mobility and advanced solutions. Written from a company news release.

Next Story
Real Estate

Dharavi Rising

Dharavi, Asia’s largest informal settlement, stands on the cusp of a historic transformation. With an ambitious urban renewal project finally taking shape, millions of residents are looking ahead with hope. But delivering a project of this scale brings immense challenges – from land acquisition to rehabilitate ineligible residents outside Dharavi and rehabilitation to infrastructure development. It also requires balancing commercial goals with deep-rooted social impact. At the helm is SVR Srinivas, IAS, CEO & Officer on Special Duty, Dharavi Redevelopment Project (DRP), Government..

Next Story
Real Estate

MLDL Records 20.4% Growth in Pre-Sales

Mahindra Lifespace Developers Limited (MLDL), the real estate and infrastructure development arm of the Mahindra Group, announced its financial results for the quarter ended March 31, 2025. In line with INDAS 115, the company recognises revenues using the completion of contract method. Key highlights FY25: Consolidated sales (Residential and IC&IC) of Rs 32.99 billion. Gross development value (GDV) additions in FY25 were Rs 1.81 trillion compared to Rs 440 billion in FY24 (~4x growth). Residential pre-sales of Rs 28.04 billion in FY25, reflecting 20.4% growth o..

Next Story
Infrastructure Transport

UCSL Delivers India's First Green Cargo Vessel to Norway

In a landmark achievement for Indian shipbuilding and the Atma Nirbhar Bharat initiative, Udupi Cochin Shipyard Limited (UCSL), a subsidiary of Cochin Shipyard Limited (CSL), has delivered the first of six next-generation green cargo vessels to Norway-based Wilson Ship Management AS, Europe’s largest short-sea shipping operator. The 3,800 DWT vessel, named Wilson Eco 1, was handed over during a ceremony at New Mangalore Port. The delivery is part of a Rs 5.06 billion project supported by Norway’s green maritime funding programme, marking India's entry into the European eco-friendly ca..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?