Bridgestone introduces Potenza sports tyre
Company News

Bridgestone introduces Potenza sports tyre

Bridgestone launches Potenza Sport, a sports tyre across the Middle East and Africa region.

The Potenza Sport has included new technology in its tread pattern, compound and construction. The tyre’s tread design applies several new technologies to improve braking and abrasion resistance, the company said.

The tyre’s development began with a market research project that involved over 3,800 drivers from across the globe. Each driver was asked what they expect from a high performance tyre and to share their daily driving challenges. They revealed the control and confidence they expect to receive from a high-performance tyre.

To help with the design and development of the Potenza Sport, Bridgestone used virtual tyre development technology. The technology creates a digital twin of the tyre in the development phase, which saves around 200 tyres from being produced in every single project it’s applied to and can cut product development time by up to 50%.

This tyre has already been chosen by car brands like Maserati for its MC20 supercar, Lamborghini for the Huracán STO and BMW for the 8 series. The new Potenza Sport is the company’s next generation, flagship sports tyre and aims to go further for longer, providing higher mileage than its predecessor, the Potenza S001.

Bridgestone is a subsidiary of Bridgestone Corporation, providing sustainable mobility and advanced solutions.

Written from a company news release.

Bridgestone launches Potenza Sport, a sports tyre across the Middle East and Africa region. The Potenza Sport has included new technology in its tread pattern, compound and construction. The tyre’s tread design applies several new technologies to improve braking and abrasion resistance, the company said. The tyre’s development began with a market research project that involved over 3,800 drivers from across the globe. Each driver was asked what they expect from a high performance tyre and to share their daily driving challenges. They revealed the control and confidence they expect to receive from a high-performance tyre. To help with the design and development of the Potenza Sport, Bridgestone used virtual tyre development technology. The technology creates a digital twin of the tyre in the development phase, which saves around 200 tyres from being produced in every single project it’s applied to and can cut product development time by up to 50%. This tyre has already been chosen by car brands like Maserati for its MC20 supercar, Lamborghini for the Huracán STO and BMW for the 8 series. The new Potenza Sport is the company’s next generation, flagship sports tyre and aims to go further for longer, providing higher mileage than its predecessor, the Potenza S001. Bridgestone is a subsidiary of Bridgestone Corporation, providing sustainable mobility and advanced solutions. Written from a company news release.

Next Story
Infrastructure Energy

South West Pinnacle Wins Rs 30 Cr Oman Mining Contract

South West Pinnacle Exploration Ltd has secured a Rs 30 crore contract from Minerals Development Oman (MDO) for mining exploration in concession areas 12B and 13.The two-year project will be carried out via Alara Resources LLC, a JV in Oman. MDO, backed by Oman’s investment authorities, focuses on monetising mineral wealth.The contract covers copper, gold, and chromite and highlights South West Pinnacle’s growing footprint in international exploration and mining services. ..

Next Story
Equipment

Godrej GEG Boosts Intralogistics with AI and Green Tech

Godrej Enterprises Group (GEG) is revolutionising warehouse and factory logistics through its Material Handling Equipment and Storage Solutions arms by integrating AI, IoT, and automation.With 20–25% market share and 85% local sourcing, GEG champions Atmanirbhar Bharat and sustainability. The Chennai plant, a green manufacturing leader, uses RoHS-compliant materials and has slashed energy consumption by 60%.GEG serves e-commerce, FMCG, retail, and cold chains with high-performance racking and electric forklifts. Upcoming IoT-enabled forklifts and telematics solutions aim to improve speed, sa..

Next Story
Infrastructure Urban

Amit Shah Inaugurates Key Projects Across Gujarat

Union Home Minister Amit Shah inaugurated and laid the foundation stone for various projects in Gujarat’s Panchmahal district and Ahmedabad.In Godhra, he inaugurated the Center of Excellence building, sports complex, reservoir, and Miyawaki plantation. In Ahmedabad, he unveiled a new cooperative complex in Adaroda village and a primary school in Juwal.These projects, under the Model Co-op Village scheme, aim to boost education, sustainability, and rural development across the state. ..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?