Cemex Invests in OPTIMITIVE to Drive AI-Powered Optimisation

23 Apr 2025 CW Team

Global building materials giant Cemex, through its corporate venture capital arm Cemex Ventures, has made a strategic investment in Spanish tech company OPTIMITIVE, reinforcing their ongoing collaboration to advance AI-driven industrial optimisation. The investment builds upon the success of OPTIBAT, OPTIMITIVE’s flagship real-time optimisation platform powered by closed-loop artificial intelligence.

Having already delivered notable gains in energy efficiency and sustainability at Cemex facilities across Europe and the U.S., OPTIBAT will now be scaled company-wide. This move aligns with Cemex’s “Digital Innovation in Motion” ecosystem and supports its broader “Future in Action” program aimed at achieving net-zero CO₂ emissions.

“OPTIMITIVE has demonstrated measurable value in diverse industries, and their AI-driven capabilities align perfectly with our vision for a more efficient and sustainable production model,” said Alfredo Carrato, head of Investment and Open Innovation at Cemex Ventures. “Their results in projects with Cemex have been impressive, making this partnership a natural next step.”

Fernando de la Prida, CEO of OPTIMITIVE, remarked, “From the start, we believed in a long-term partnership with Cemex. Their commitment to innovation and carbon reduction reflects the confidence they place in OPTIBAT and the value it delivers to their operations.”

OPTIMITIVE, headquartered in Vitoria-Gasteiz, Spain, boasts a strong cross-industry client base and continues to lead in the deployment of real-time AI solutions that boost operational efficiency and cut energy use—advancing the decarbonization goals of heavy industry sectors.

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