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Cemex Invests in OPTIMITIVE to Drive AI-Powered Optimisation
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Cemex Invests in OPTIMITIVE to Drive AI-Powered Optimisation

Global building materials giant Cemex, through its corporate venture capital arm Cemex Ventures, has made a strategic investment in Spanish tech company OPTIMITIVE, reinforcing their ongoing collaboration to advance AI-driven industrial optimisation. The investment builds upon the success of OPTIBAT, OPTIMITIVE’s flagship real-time optimisation platform powered by closed-loop artificial intelligence.
Having already delivered notable gains in energy efficiency and sustainability at Cemex facilities across Europe and the U.S., OPTIBAT will now be scaled company-wide. This move aligns with Cemex’s “Digital Innovation in Motion” ecosystem and supports its broader “Future in Action” program aimed at achieving net-zero CO₂ emissions.
“OPTIMITIVE has demonstrated measurable value in diverse industries, and their AI-driven capabilities align perfectly with our vision for a more efficient and sustainable production model,” said Alfredo Carrato, head of Investment and Open Innovation at Cemex Ventures. “Their results in projects with Cemex have been impressive, making this partnership a natural next step.”
Fernando de la Prida, CEO of OPTIMITIVE, remarked, “From the start, we believed in a long-term partnership with Cemex. Their commitment to innovation and carbon reduction reflects the confidence they place in OPTIBAT and the value it delivers to their operations.”
OPTIMITIVE, headquartered in Vitoria-Gasteiz, Spain, boasts a strong cross-industry client base and continues to lead in the deployment of real-time AI solutions that boost operational efficiency and cut energy use—advancing the decarbonization goals of heavy industry sectors.

Global building materials giant Cemex, through its corporate venture capital arm Cemex Ventures, has made a strategic investment in Spanish tech company OPTIMITIVE, reinforcing their ongoing collaboration to advance AI-driven industrial optimisation. The investment builds upon the success of OPTIBAT, OPTIMITIVE’s flagship real-time optimisation platform powered by closed-loop artificial intelligence.Having already delivered notable gains in energy efficiency and sustainability at Cemex facilities across Europe and the U.S., OPTIBAT will now be scaled company-wide. This move aligns with Cemex’s “Digital Innovation in Motion” ecosystem and supports its broader “Future in Action” program aimed at achieving net-zero CO₂ emissions.“OPTIMITIVE has demonstrated measurable value in diverse industries, and their AI-driven capabilities align perfectly with our vision for a more efficient and sustainable production model,” said Alfredo Carrato, head of Investment and Open Innovation at Cemex Ventures. “Their results in projects with Cemex have been impressive, making this partnership a natural next step.”Fernando de la Prida, CEO of OPTIMITIVE, remarked, “From the start, we believed in a long-term partnership with Cemex. Their commitment to innovation and carbon reduction reflects the confidence they place in OPTIBAT and the value it delivers to their operations.”OPTIMITIVE, headquartered in Vitoria-Gasteiz, Spain, boasts a strong cross-industry client base and continues to lead in the deployment of real-time AI solutions that boost operational efficiency and cut energy use—advancing the decarbonization goals of heavy industry sectors.

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