JK Tyre Expands Retail Footprint in Rural India
Company News

JK Tyre Expands Retail Footprint in Rural India

In a move to redefine its distribution network, JK Tyre & Industries Ltd., a leading name in the tyre industry, unveiled its ‘JK Tyre Steel Wheels’ in Farrukhnagar, Haryana as part of the company’s focused expansion into rural India targeting towns with populations of 100,000 or less.
The company will be kicking off the Rural expansion programme across Haryana, Bihar, Uttar Pradesh, Maharashtra, Tamil Nadu and Telangana over the next three months. The initiative will be scaled up with a nationwide rollout later this year.
 
Designed as a one-stop destination for tyre-related needs, the centre showcases the entire range of JK Tyre products across segments. Customers can benefit from best-in-market pricing, industry-leading warranties, and value-added services including tyre changing and wheel balancing. In a notable move, the store also offers an instant claim facility for non-truck tyres — a first-of-its-kind provision for these regions, aimed at enhancing customer trust and convenience.
 
Anshuman Singhania, Managing Director, JK Tyre & Industries Ltd, said, "Our Rural expansion programme will help us to reach the interiors of the real Bharat that are economically vibrant but often under-served. We are not just building retail points; we are also enabling entrepreneurship and access. These centres will offer our full range of tyres and will act as vital touchpoints for our brand, delivering consistency, convenience, and confidence to a fast-rising consumer base across India’s heartland.”
 
This retail expansion aligns with JK Tyre’s strategic vision to strengthen its last-mile presence and tap into India’s rapidly growing rural and semi-urban demand. As part of the rollout, JK Tyre is empowering local entrepreneurs through strategic collaborations to manage and grow these centres within their communities. These collaborations provide aspiring business owners a platform to integrate with JK Tyre’s extensive national distribution network — promoting self-reliance, creating local employment, and driving economic growth at the grassroots level.
JK Tyre boasts an extensive network of nearly 900 exclusive Brand Shops and over 6,000+ channel partners nationwide, providing over 800 SKUs to deliver top-notch services to both existing and potential customers.

In a move to redefine its distribution network, JK Tyre & Industries Ltd., a leading name in the tyre industry, unveiled its ‘JK Tyre Steel Wheels’ in Farrukhnagar, Haryana as part of the company’s focused expansion into rural India targeting towns with populations of 100,000 or less.The company will be kicking off the Rural expansion programme across Haryana, Bihar, Uttar Pradesh, Maharashtra, Tamil Nadu and Telangana over the next three months. The initiative will be scaled up with a nationwide rollout later this year. Designed as a one-stop destination for tyre-related needs, the centre showcases the entire range of JK Tyre products across segments. Customers can benefit from best-in-market pricing, industry-leading warranties, and value-added services including tyre changing and wheel balancing. In a notable move, the store also offers an instant claim facility for non-truck tyres — a first-of-its-kind provision for these regions, aimed at enhancing customer trust and convenience. Anshuman Singhania, Managing Director, JK Tyre & Industries Ltd, said, Our Rural expansion programme will help us to reach the interiors of the real Bharat that are economically vibrant but often under-served. We are not just building retail points; we are also enabling entrepreneurship and access. These centres will offer our full range of tyres and will act as vital touchpoints for our brand, delivering consistency, convenience, and confidence to a fast-rising consumer base across India’s heartland.” This retail expansion aligns with JK Tyre’s strategic vision to strengthen its last-mile presence and tap into India’s rapidly growing rural and semi-urban demand. As part of the rollout, JK Tyre is empowering local entrepreneurs through strategic collaborations to manage and grow these centres within their communities. These collaborations provide aspiring business owners a platform to integrate with JK Tyre’s extensive national distribution network — promoting self-reliance, creating local employment, and driving economic growth at the grassroots level.JK Tyre boasts an extensive network of nearly 900 exclusive Brand Shops and over 6,000+ channel partners nationwide, providing over 800 SKUs to deliver top-notch services to both existing and potential customers.

Next Story
Infrastructure Transport

Bengaluru Unveils Rs 1,200 Bn Infra Upgrade Plan

Bengaluru is set to receive a massive infrastructure boost worth Rs 1,200 billion under new projects planned by the Karnataka government to enhance urban mobility and connectivity. The initiative includes the expansion of the city’s metro network, construction of tunnel roads, elevated corridors, and 500 km of white-topping works to improve road durability. The Bruhat Bengaluru Mahanagara Palike (BBMP) and Bengaluru Metro Rail Corporation Limited (BMRCL) will jointly execute the projects. Key projects include tunnel roads between Hebbal and Mekhri Circle, 25 new signal-free corridors, and ..

Next Story
Infrastructure Transport

Cochin Shipyard delivers first indigenous ASW vessel ‘Mahe’ to Navy

Cochin Shipyard Limited (CSL) has delivered INS Mahe, the first indigenous Anti-Submarine Warfare Shallow Water Craft (ASW SWC), to the Indian Navy. The vessel is part of an eight-ship series being constructed under the Navy’s “Atmanirbhar Bharat” initiative to strengthen coastal defence capabilities. Designed and built entirely in India, Mahe features advanced sensors and weapon systems for detecting and neutralising underwater threats in coastal waters. The vessel underwent extensive sea trials before delivery, demonstrating high performance and manoeuvrability. This milestone reinfo..

Next Story
Infrastructure Urban

Vedanta Group to invest Rs 1,000 billion more in Odisha projects

Vedanta Group has announced an additional investment of Rs 1,000 billion in Odisha to expand its operations across metals, energy, and downstream industries. Anil Agarwal, Chairman, made the announcement during the third edition of the Make in Odisha conclave, highlighting the state’s pivotal role in India’s industrial growth.The investment will focus on strengthening Vedanta’s aluminium and copper businesses, establishing new value-added facilities, and boosting employment in the region. The company already operates large-scale plants in Jharsuguda and Lanjigarh, contributing significan..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Talk to us?