Captain Steel TVC Highlights Role of TMT Rebars

01 Apr 2026 CW Team

Captain Steel has recently launched a new television commercial (TVC) as part of a consumer awareness initiative aimed at addressing the often-overlooked importance of TMT rebars in construction. The campaign seeks to bring attention to the role of rebars in ensuring structural integrity within a largely commoditised category.

The film draws a comparison between cement and TMT rebars, highlighting that while cement handles compressive strength, rebars bear tensile loads. Featuring Sourav Ganguly and Parambrata Chattopadhyay, the narrative encourages homebuilders to apply the same diligence in selecting TMT bars as they do with cement.

According to Amar Prakash, National Head – Marketing and Strategy (SLM), Captain Steel, the campaign aims to educate consumers on the science behind durable construction and promote informed decision-making.

Conceptualised by Saatchi & Saatchi and executed by SISE Films, the TVC translates technical concepts into a relatable story. The campaign is currently live across television and digital platforms, reinforcing the brand’s message of ‘Strong Home, Strong Nation’.

Infrastructure Transport

15 May 2026

MMRDA Removes 1.14 lakh m of Metro Barricades

In a bid to ease congestion and improve urban mobility during monsoon, MMRDA has undertaken one of the largest coordinated barricade removal and monsoon preparedness drives across its ongoing metro and infrastructure projects.With substantial progress achieved in viaduct and structural works across multiple metro corridors, barricades from completed stretches beneath metro viaducts are being systematically removed, restoring maximum possible road space before the monsoon. Wider carriageways across key arterial roads are expected to improve traffic flow, reduce congestion, support better rainwa..

Pune Division to Remove All Diamond Crossings by Year-End

The Pune railway division has announced plans to remove all 16 diamond crossings by the end of 2026 as part of a major yard remodelling project following the derailment of a Vande Bharat Express at Pune Junction on April 27. Railway authorities said the replacements aim to improve safety and streamline train operations across the busy station. The decision followed a Central Railway finding that the accident involved a non-standard diamond crossing and highlighted the need for replacement. Regular maintenance of existing crossings will continue until the replacement work is completed. Official..

Goa Declares 80 Million Square Metres No Development Zone

The Goa state government has declared 80 million square metres (mn) of land a no development zone, designating the area as protected from new construction. The notification reclassifies tracts across the state under a no development category for planning and regulatory purposes. The declaration signals a formal halt to new building permits within the defined zone. Authorities indicated that maps will be issued to show broad boundaries while detailed surveys will refine precise limits. The move transfers responsibility for enforcement to local planning authorities and relevant departments, whic..