+
Acquisition of Parador was the biggest contributor to our topline growth
Tiles

Acquisition of Parador was the biggest contributor to our topline growth

-Dhirup Roy Choudhary, Managing Director, HIL

Established in 1946, HIL is a flagship company of the CK Birla Group. It is the world’s largest manufacturer and seller of fibre cement roofing and offers comprehensive building solutions. For the past 70 years, the company has achieved market leadership by developing and marketing advanced, high-quality, innovative, sustainable products for the building materials industry. It has six major brands: Charminar, Birla Aerocon, Charminar Fortune, Hysil, Birla HIL and recently acquired German wooden flooring brand Parador. Dhirup Roy Choudhary, Managing Director, shares more....

Name one major challenge faced in FY2018-19. How did the company tackle it?
It was to achieve the aggressive growth plan made for the polymer solutions business. Major capacity expansion along with new product introduction happened during the year in this business and the operation process took some time to stabilise. Proper coordination and meticulous planning combined with focused efforts on expansion of distribution network and branding led to our growth.

Name one decision you consider the biggest contributor to the company’s growth in FY2018-19.
The biggest event in FY2018-19 that contributed to the company’s topline growth was the acquisition of vertically integrated premium wooden flooring brand, Parador. The company has two manufacturing plants—one each in Germany and Austria—and its products are sold in 86 countries across the globe. Parador is the No. 1 brand in Germany and has won many accolades year on year for its technology, innovation, design and quality..

What is one single factor you avoided that could have otherwise impacted the company’s topline and bottomline?
Nothing specific was avoided. All possible actions were taken to ensure significant growth both in the topline and bottomline.

What are your plans for the company’s growth in FY2019-20?
We have worked on the cultural and financial integration of Parador in the past year and the integration process was very smooth and successfully completed. We have been continuously working on improving operating efficiencies and Lean-Six Sigma initiatives have been undertaken both at HIL and Parador, which we believe will result in substantial cost reduction going forward. Plans are in place to continue to grow the polymer solutions business aggressively. The new non-asbestos, cement-based corrugated roofing sheet under the brand Charminar Fortune has shown good traction and work has already been initiated to put up additional capacity in the coming year. Capacity expansion is also proposed in the building solutions business as the existing blocks and panels plants are at 95 per cent capacity utilisation.

HIL Net Sales EBITDA Reported PAT
FY19 (Rs Billion) 22.08 2.81 1.01
Growth over FY18 (%) 72.54 65.03 25.56

-Dhirup Roy Choudhary, Managing Director, HIL Established in 1946, HIL is a flagship company of the CK Birla Group. It is the world’s largest manufacturer and seller of fibre cement roofing and offers comprehensive building solutions. For the past 70 years, the company has achieved market leadership by developing and marketing advanced, high-quality, innovative, sustainable products for the building materials industry. It has six major brands: Charminar, Birla Aerocon, Charminar Fortune, Hysil, Birla HIL and recently acquired German wooden flooring brand Parador. Dhirup Roy Choudhary, Managing Director, shares more.... Name one major challenge faced in FY2018-19. How did the company tackle it? It was to achieve the aggressive growth plan made for the polymer solutions business. Major capacity expansion along with new product introduction happened during the year in this business and the operation process took some time to stabilise. Proper coordination and meticulous planning combined with focused efforts on expansion of distribution network and branding led to our growth. Name one decision you consider the biggest contributor to the company’s growth in FY2018-19. The biggest event in FY2018-19 that contributed to the company’s topline growth was the acquisition of vertically integrated premium wooden flooring brand, Parador. The company has two manufacturing plants—one each in Germany and Austria—and its products are sold in 86 countries across the globe. Parador is the No. 1 brand in Germany and has won many accolades year on year for its technology, innovation, design and quality.. What is one single factor you avoided that could have otherwise impacted the company’s topline and bottomline? Nothing specific was avoided. All possible actions were taken to ensure significant growth both in the topline and bottomline. What are your plans for the company’s growth in FY2019-20? We have worked on the cultural and financial integration of Parador in the past year and the integration process was very smooth and successfully completed. We have been continuously working on improving operating efficiencies and Lean-Six Sigma initiatives have been undertaken both at HIL and Parador, which we believe will result in substantial cost reduction going forward. Plans are in place to continue to grow the polymer solutions business aggressively. The new non-asbestos, cement-based corrugated roofing sheet under the brand Charminar Fortune has shown good traction and work has already been initiated to put up additional capacity in the coming year. Capacity expansion is also proposed in the building solutions business as the existing blocks and panels plants are at 95 per cent capacity utilisation. .tg {border-collapse:collapse;border-spacing:0;} .tg td{font-family:Arial, sans-serif;font-size:14px;padding:10px 5px;border-style:solid;border-width:1px;overflow:hidden;word-break:normal;border-color:black;} .tg th{font-family:Arial, sans-serif;font-size:14px;font-weight:normal;padding:10px 5px;border-style:solid;border-width:1px;overflow:hidden;word-break:normal;border-color:black;} .tg .tg-eohl{font-weight:bold;background-color:#ffcb2f;color:#343434;border-color:inherit;text-align:right;vertical-align:top} .tg .tg-v56s{font-weight:bold;background-color:#ffcb2f;color:#343434;border-color:inherit;text-align:left;vertical-align:top} .tg .tg-5agr{color:#343434;border-color:inherit;text-align:left;vertical-align:top} .tg .tg-39dc{color:#343434;border-color:inherit;text-align:right;vertical-align:top} HIL Net Sales EBITDA Reported PAT FY19 (Rs Billion) 22.08 2.81 1.01 Growth over FY18 (%) 72.54 65.03 25.56

Related Stories

Gold Stories

Next Story
Resources

NCC Founder and Padma Shri Awardee AVS Raju Passes Away at 89

Dr Alluri Venkata Satyanarayana Raju, founder and Chairman Emeritus of NCC Limited and a Padma Shri awardee, passed away in Hyderabad on 13 October 2026. He was 89.Born on 18 April 1937 in Antarvedipalem village in Andhra Pradesh's erstwhile East Godavari district, Raju began his entrepreneurial journey in 1956. He established Nagarjuna Construction Company (NCC) Limited in 1978, which subsequently emerged as one of India's leading construction and infrastructure companies.Under his leadership, NCC became a public limited company in 1990 and expanded into one of India's prominent listed constr..

Next Story
Infrastructure Transport

Embraer to Acquire 51 Per Cent Stake in Mahindra Aerospace Arm

Brazilian aerospace major Embraer will acquire a 51 per cent equity stake in Novavayu Aerospace, a step-down subsidiary of Mahindra and Mahindra, under an Investment Agreement notified by the automobile company in an exchange filing. The transaction will give Embraer control of the aerospace business. Following completion of the acquisition, Novavayu Aerospace will cease to be a wholly owned subsidiary and become an associate of Mahindra Defence Systems, which is a step-down wholly owned subsidiary of Mahindra and Mahindra. The agreement is expected to be completed on or before December 1. Mah..

Next Story
Infrastructure Urban

RBI Opens Special Dollar Window for Three State-Run OMCs

The Reserve Bank of India (RBI) has opened a special facility to meet the entire daily US dollar requirements of three public sector oil marketing companies (OMCs), in a move aimed at easing pressure on the Indian rupee. The facility will take effect on October 12, 2026, and remain available until further notice. Indian Oil Corporation, Hindustan Petroleum Corporation and Bharat Petroleum Corporation are eligible to use the arrangement. Under the facility, the RBI will sell US dollars to the three companies through designated banks, allowing them to meet their oil-import payments without sourc..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

SPECIAL OFFER
QR Code