Mahindra Logistics Launches Premium B2C Mobility Brand Alyte

12 Aug 2025 CW Team

Mahindra Logistics Ltd, one of India’s largest integrated logistics and mobility solutions providers, has launched Alyte, a refreshed, premium, tech-enabled B2C mobility service designed for today’s digitally connected urban travellers. The service currently operates in Delhi NCR, with planned expansion to Noida International Airport, Mumbai, Bengaluru, Hyderabad, and other major metropolitan cities.

Previously serving corporate clients under Mahindra Logistics’ Mobility Enterprise Solutions, Alyte now unifies all people mobility services under a single modern brand, strengthening its B2C offering with a focus on safe, reliable, and seamless B2B, B2C, and airport travel experiences.

Alyte promises assured rides, transparent surge-free pricing, zero cancellations, and a premium in-ride experience delivered by professionally trained chauffeurs. Safety and convenience are further enhanced with 24/7 live customer support—without bots—and real-time GPS tracking. Bookings can be made via the new Alyte mobile app, offering intuitive navigation, hassle-free reservations, secure payments, and real-time ride tracking.

To meet diverse traveller needs, Alyte offers two distinct service categories:

Alyte Privé: Premium electric vehicles for those prioritising comfort, sustainability, and luxury.
Alyte Select: A curated fleet of high-quality sedans and SUVs designed for everyday travel.

Hemant Sikka, Managing Director and CEO of Mahindra Logistics, said: “India’s mobility ecosystem is at an inflection point, demanding higher standards in safety, comfort, and service excellence. With Alyte, we aim to reimagine urban and airport mobility through a premium, tech-enabled platform that sets new benchmarks for people mobility.”

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