Gurugram-based logistics aggregator platform TrucksUp has announced the appointment of Abhijay Ratan as its new Chief Marketing Officer (CMO). With over two decades of experience in sales, marketing, and growth strategy, Mr Ratan brings a wealth of expertise in brand building and digital transformation across diverse industries.In his new role, Ratan will spearhead TrucksUp’s marketing vision, positioning the platform as a technology-driven leader in India’s evolving trucking ecosystem. His mandate includes enhancing TrucksUp’s stakeholder engagement, expanding its digital presence, and reinforcing the brand as a trusted name for fleet owners, drivers, and customers.Prior to this, Ratan held senior leadership roles, including a significant tenure at Blackbuck—another leading logistics aggregator—where he drove enterprise engagement through growth strategy, customer-focused transformation, and digital adoption.Renowned for his strategic foresight and execution-oriented mindset, Ratan specialises in aligning marketing strategies with customer needs and technological innovation. His strengths include driving adoption of new-age digital platforms, launching integrated marketing campaigns, and building impactful brand equity in highly competitive environments.Commenting on his appointment, Abhijay Ratan stated,“Joining TrucksUp comes at an exciting time as the trucking industry is undergoing rapid change driven by real-time data, digital ecosystems, and technology. TrucksUp is addressing critical challenges in logistics, and I am eager to build its reputation as a hyper-reliable, hyper-efficient, and hyper-trusted platform.”He further added that his focus will lie in fostering industry partnerships, enhancing TrucksUp’s digital visibility, and ensuring its value proposition reaches all stakeholders across the logistics value chain.Ratan is passionate about using technology and marketing to transform traditional sectors. He believes India’s trucking future lies in smart data integration, driver empowerment, and service excellence—factors crucial to boosting supply chain efficiency and national economic growth.With a vision rooted in innovation and impact, Ratan aims to establish TrucksUp as a market leader in logistics through trust, technology, and execution.