Communication Feature

Silver Innings

Silver Innings

February 2020
ACE celebrates 25 years of lifting India’s growth.

ACE (Action Construction Equipment), among India’s leading construction equipment and material handling manufacturing companies, hosted a gala ceremony to mark its 25th anniversary, which witnessed the presence of over 1,200 stakeholders and industry leaders at Gurugram’s Ambience Island. 
The event celebrated the glorious history of the company and ushered in the new journey of ACE’s growth story 2.0.

The gala event Welcoming everyone at the momentous occasion, Vijay Agarwal, Chairman & Managing Director, ACE, shared moments of his inspiring journey with the guests. “From making the first crane under a temporary structure on an uneven land to creating India’s No. 1 crane company, the journey has been full of challenges, problems and hardships. Today, when I look back, I feel proud and nostalgic that every challenge and problem has become a milestone for us. 
At the outset, I would like to thank all concerned from the bottom of my heart who have supported us in our journey so far.”
During the company’s silver jubilee celebrations, ACE also revisited the glorious milestones of history, shared successful growth stories achieved through the years and also addressed the company’s future plans to achieve its ‘Vision 2025’.
An elated Agarwal said, “As ACE completes 25 glorious years, we stand, ‘Emerged, empowered and energised’ to race forward into the future, to achieve even bigger milestones and to embark on our next journey towards becoming the No.1 construction equipment company in the country. We are proud and thrilled to celebrate this milestone. We, as a brand, love to summarise our journey with the claim of ‘25 years of lifting India’s growth’. Our history of excellence is much more wide in terms of years, customers, suppliers and employees who have been our pillars of strength and support throughout this journey. During these years, our customer-centric approach and focus on product and innovation has made ACE the No.1 crane brand of the country. Today, we have the largest portfolio of cranes in the country, and along the years, we added many more construction equipment and agri products catering to the diverse demands of industry. Moving ahead, we are focused on developing ACE from being a leading crane company to a construction equipment giant with a determined focus on new product categories in road making, backhoes, and agri equipment. 
I would like to express my deepest gratitude to our valuable customers, suppliers and business partners in believing us, patronising us, supporting us and motivating us. Our ambition is to follow this path, keeping an eye on the long-term to continue to build a long-lasting position as one of the most trusted brands in the world.’’

Building on a milestone

During all these years, ACE has experienced significant growth, survived competitive challenging times, and is currently appreciating steady growth. The company has also served and contributed to various structural policy reforms and growth factors led by the government. Building on a 25-year milestone, the company continues to expand its client portfolio, projects and resources while maintaining its position as No.1 crane brand of the country.
The event attracted a wide participation from employees and industry leaders and stakeholders. 

(Communication by the management of the company)
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