+
Ramco Cements’ Hard Worker Wins Six MADDYS Awards
Cement

Ramco Cements’ Hard Worker Wins Six MADDYS Awards

The Ramco Cements Limited’s Hard Worker brand has won six awards at the 44th MADDYS Awards 2026, recognising its creative excellence and impact in advertising and marketing communication across South India.

The campaign received accolades at an awards ceremony held on 25 July 2026 at Feathers - A Radha Hotel, Chennai. The honours included Client of the Year – The Ramco Cements Limited, Gold awards for TV Campaign and Integrated Campaign, Silver for Digital Campaign, and individual recognitions for Art Director of the Year and Copywriter of the Year.

The awards acknowledge the campaign’s storytelling, creative execution and its ability to connect with masons, contractors and the wider construction community.

Commenting on the achievement, A.V. Dharmakrishnan, CEO, The Ramco Cements Limited, said the recognition reflects the company’s commitment to developing meaningful and impactful communication. He credited the creative partners and internal teams for their dedication towards building the Hard Worker brand.

Balaji K. Moorthy, Executive Director – Marketing, The Ramco Cements Limited, said the campaign challenged category conventions through fresh thinking and powerful storytelling. He added that the recognition motivates the team to continue raising benchmarks for construction chemicals marketing in India.

Hard Worker has gained appreciation from customers, dealers and the advertising fraternity for its insight-driven campaigns. The latest recognition at MADDYS 2026 further strengthens its position as an acclaimed marketing campaign in the construction chemicals segment.

Launched by The Ramco Cements Limited, Hard Worker is a premium construction chemicals brand offering solutions across tile fixing, waterproofing, repair, grouting and other construction applications, built around the philosophy of “Hard-working products for hardworking people.”

The Ramco Cements Limited’s Hard Worker brand has won six awards at the 44th MADDYS Awards 2026, recognising its creative excellence and impact in advertising and marketing communication across South India.The campaign received accolades at an awards ceremony held on 25 July 2026 at Feathers - A Radha Hotel, Chennai. The honours included Client of the Year – The Ramco Cements Limited, Gold awards for TV Campaign and Integrated Campaign, Silver for Digital Campaign, and individual recognitions for Art Director of the Year and Copywriter of the Year.The awards acknowledge the campaign’s storytelling, creative execution and its ability to connect with masons, contractors and the wider construction community.Commenting on the achievement, A.V. Dharmakrishnan, CEO, The Ramco Cements Limited, said the recognition reflects the company’s commitment to developing meaningful and impactful communication. He credited the creative partners and internal teams for their dedication towards building the Hard Worker brand.Balaji K. Moorthy, Executive Director – Marketing, The Ramco Cements Limited, said the campaign challenged category conventions through fresh thinking and powerful storytelling. He added that the recognition motivates the team to continue raising benchmarks for construction chemicals marketing in India.Hard Worker has gained appreciation from customers, dealers and the advertising fraternity for its insight-driven campaigns. The latest recognition at MADDYS 2026 further strengthens its position as an acclaimed marketing campaign in the construction chemicals segment.Launched by The Ramco Cements Limited, Hard Worker is a premium construction chemicals brand offering solutions across tile fixing, waterproofing, repair, grouting and other construction applications, built around the philosophy of “Hard-working products for hardworking people.”

Related Stories

Gold Stories

Next Story
Infrastructure Energy

L&T Delivers 110 Modules for Australia’s Largest Urea Plant

Larsen & Toubro (L&T) has completed the fabrication and delivery of 110 modules for Project CERES, Australia’s largest urea manufacturing plant, marking a significant milestone in the execution of the 2.3 MTPA facility. The project is being developed by Perdaman Chemicals & Fertilisers in Karratha, Western Australia, under the Saipem-Clough Joint Venture. L&T’s scope comprised 47 Pre-assembled Units and 63 Pre-assembled Racks, with the modules weighing approximately 64,000 metric tonnes. Fabricated at the company’s Modular Fabrication Facility at Kattupalli near Chennai, the modules wer..

Next Story
Infrastructure Urban

EPFO Wage Ceiling Raised to Rs 25,000 per Month

The Union Cabinet has approved the proposal to increase the wage ceiling for mandatory coverage under the Employees’ Provident Fund Organisation (EPFO) from Rs 15,000 to Rs 25,000 per month. The move is expected to bring over 51 lakh additional employees under the EPFO social security framework.The revised ceiling will extend access to provident fund savings, pension benefits under the Employees’ Pension Scheme (EPS) and insurance coverage under the Employees’ Deposit Linked Insurance Scheme (EDLI) to a wider section of employees earning between Rs 15,000 and Rs 25,000 per month.The EPFO..

Next Story
Infrastructure Transport

Maharashtra to Get Rs 270 Billion Shipbuilding Cluster

Mazagon Dock Shipbuilders Ltd (MDL) will invest around Rs 27,000 crore to develop a greenfield shipbuilding cluster at Dighi Port in Maharashtra’s Raigad district. The project is expected to create nearly 90,000 employment opportunities, according to the state government.MDL has signed a memorandum of understanding (MoU) with National Shipbuilding and Heavy Industries Park Maharashtra Ltd (NSHIPML) for the development of the project in the presence of Maharashtra Chief Minister Devendra Fadnavis.Under the agreement, MDL aims to establish an annual shipbuilding capacity of at least 2 million ..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

SPECIAL OFFER
QR Code