The Ramco Cements Limited’s Hard Worker brand has won six awards at the 44th MADDYS Awards 2026, recognising its creative excellence and impact in advertising and marketing communication across South India.The campaign received accolades at an awards ceremony held on 25 July 2026 at Feathers - A Radha Hotel, Chennai. The honours included Client of the Year – The Ramco Cements Limited, Gold awards for TV Campaign and Integrated Campaign, Silver for Digital Campaign, and individual recognitions for Art Director of the Year and Copywriter of the Year.The awards acknowledge the campaign’s storytelling, creative execution and its ability to connect with masons, contractors and the wider construction community.Commenting on the achievement, A.V. Dharmakrishnan, CEO, The Ramco Cements Limited, said the recognition reflects the company’s commitment to developing meaningful and impactful communication. He credited the creative partners and internal teams for their dedication towards building the Hard Worker brand.Balaji K. Moorthy, Executive Director – Marketing, The Ramco Cements Limited, said the campaign challenged category conventions through fresh thinking and powerful storytelling. He added that the recognition motivates the team to continue raising benchmarks for construction chemicals marketing in India.Hard Worker has gained appreciation from customers, dealers and the advertising fraternity for its insight-driven campaigns. The latest recognition at MADDYS 2026 further strengthens its position as an acclaimed marketing campaign in the construction chemicals segment.Launched by The Ramco Cements Limited, Hard Worker is a premium construction chemicals brand offering solutions across tile fixing, waterproofing, repair, grouting and other construction applications, built around the philosophy of “Hard-working products for hardworking people.”