Ramco Cements Enters Construction Chemicals Market
Cement

Ramco Cements Enters Construction Chemicals Market

Ramco Cements has unveiled Hard Worker, a new brand identity for its construction chemicals business, as part of its strategy to evolve from a cement producer into a comprehensive construction solutions provider. The portfolio currently includes 20 specialised products such as tile adhesives, waterproofing solutions, bonding agents and repair mortars, all manufactured in-house.

The Construction Chemicals division generated Rs 2.10 billion in revenue last year, and with the launch of Hard Worker, the company has set a target of Rs 20 billion over the next four to five years. Ramco said it plans to expand the portfolio further, with another 20 products expected to be added soon.

The new brand is being rolled out across Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, Odisha and West Bengal through the company’s dealer and sub-dealer network. Ramco aims to leverage its distribution reach of more than 9,700 dealers and 24,000 sub-dealers to strengthen market penetration. A nationwide marketing campaign spanning television, digital, outdoor and in-store branding will support the launch.

The Indian construction chemicals market is projected to reach Rs 400 billion by 2030, supported by infrastructure development and urbanisation. Ramco, with revenues of around Rs 85 billion and a cement capacity of 24.44 MnTPA, said the expansion of its product range aligns with its long-term growth strategy and commitment to sustainable solutions.

News source: Scan X

Ramco Cements has unveiled Hard Worker, a new brand identity for its construction chemicals business, as part of its strategy to evolve from a cement producer into a comprehensive construction solutions provider. The portfolio currently includes 20 specialised products such as tile adhesives, waterproofing solutions, bonding agents and repair mortars, all manufactured in-house.The Construction Chemicals division generated Rs 2.10 billion in revenue last year, and with the launch of Hard Worker, the company has set a target of Rs 20 billion over the next four to five years. Ramco said it plans to expand the portfolio further, with another 20 products expected to be added soon.The new brand is being rolled out across Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, Odisha and West Bengal through the company’s dealer and sub-dealer network. Ramco aims to leverage its distribution reach of more than 9,700 dealers and 24,000 sub-dealers to strengthen market penetration. A nationwide marketing campaign spanning television, digital, outdoor and in-store branding will support the launch.The Indian construction chemicals market is projected to reach Rs 400 billion by 2030, supported by infrastructure development and urbanisation. Ramco, with revenues of around Rs 85 billion and a cement capacity of 24.44 MnTPA, said the expansion of its product range aligns with its long-term growth strategy and commitment to sustainable solutions.News source: Scan X

Related Stories

Gold Stories

Next Story
Infrastructure Urban

Sabarmati Riverfront Two Plots Up for Auction at Rs2.24 bn Base Price

Two commercial plots on the western bank of the Sabarmati Riverfront will be auctioned with a base price of Rs 112 crore each, equivalent to Rs 1.12 bn apiece and Rs 2.24 billion in total. The parcels are located adjacent to the Metro Rail Bridge in Ahmedabad and form the first commercial offering after a prolonged pause. The Riverfront Development Corporation has framed the sale as part of a phased commercial release to revive development along the riverfront. The combined base valuation has been set by the corporation to reflect market rates along the riverfront. The corporation has fixed a ..

Next Story
Infrastructure Urban

Andhra Pradesh to Connect Over One Million Streetlights

Andhra Pradesh will undertake a statewide smart streetlighting programme across all 123 Urban Local Bodies (ULBs), bringing around 1.05 million (mn) streetlights under an AI enabled monitoring and management system. The programme will be implemented by Energy Efficiency Services Limited (EESL) with the Commissioner and Director of Municipal Administration under the state Municipal Administration and Urban Development Department. The project aims to convert conventional streetlighting into a digitally managed municipal service monitored and maintained remotely. The initial phase will cover abou..

Next Story
Infrastructure Urban

AMC To Procure Four Machines For Guard Rail Cleaning

Ahmedabad Municipal Corporation will introduce four specialised machines for cleaning guard railings along major roads and the central verges of BRTS and Metro corridors. The civic body plans to replace manual labour with mechanised cleaning to improve maintenance of road infrastructure and greenery. The purchase is estimated at Rs 82.8 million (mn), excluding GST. The proposal sets the base price of each machine at about Rs 20.7 million (mn) so four units total Rs 82.8 million (mn) before GST. 18 per cent GST will be applicable separately. During the warranty period each machine will operate ..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement