Ramco Cements Enters Construction Chemicals Market

22 Aug 2025 CW Team

Ramco Cements has unveiled Hard Worker, a new brand identity for its construction chemicals business, as part of its strategy to evolve from a cement producer into a comprehensive construction solutions provider. The portfolio currently includes 20 specialised products such as tile adhesives, waterproofing solutions, bonding agents and repair mortars, all manufactured in-house.

The Construction Chemicals division generated Rs 2.10 billion in revenue last year, and with the launch of Hard Worker, the company has set a target of Rs 20 billion over the next four to five years. Ramco said it plans to expand the portfolio further, with another 20 products expected to be added soon.

The new brand is being rolled out across Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, Odisha and West Bengal through the company’s dealer and sub-dealer network. Ramco aims to leverage its distribution reach of more than 9,700 dealers and 24,000 sub-dealers to strengthen market penetration. A nationwide marketing campaign spanning television, digital, outdoor and in-store branding will support the launch.

The Indian construction chemicals market is projected to reach Rs 400 billion by 2030, supported by infrastructure development and urbanisation. Ramco, with revenues of around Rs 85 billion and a cement capacity of 24.44 MnTPA, said the expansion of its product range aligns with its long-term growth strategy and commitment to sustainable solutions.

News source: Scan X

Technology

28 Oct 2025

Building Faster, Smarter, and Greener!

Backed by ULCCS’s century-old legacy, U-Sphere combines technology, modular design and sustainable practices to deliver faster and more efficient projects. In an interaction with CW, Rohit Prabhakar, Director - Business Development, shares how the company’s integrated model of ‘Speed-Build’, ‘Smart-Build’ and ‘Sustain-Build’ is redefining construction efficiency, quality and environmental responsibility in India.U-Sphere positions itself at the intersection of speed, sustainability and smart design. How does this translate into measurable efficiency on the ground?At U..

Smart Roads, Smarter India

India’s infrastructure boom is not only about laying more kilometres of highways – it’s about building them smarter, safer and more sustainably. From drones mapping fragile Himalayan slopes to 3D machine-controlled graders reducing human error, technology is steadily reshaping the way projects are planned and executed. Yet, the journey towards digitisation remains complex, demanding not just capital but also coordination, training and vision.Until recently, engineers largely depended on Survey of India toposheets and traditional survey methods like total stations or DGPS to prepare detai..

What Does DCPR 2034 Mean?

The Maharashtra government has eased approval norms for high-rise buildings under DCPR 2034, enabling the municipal commissioner to sanction projects up to 180 m on large plots. This change is expected to streamline approvals, reduce procedural delays and accelerate redevelopment, drawing reactions from developers, planners and industry experts about its implications for Mumbai’s vertical growth.Under the revised DCPR 2034 rules, buildings on plots of 2,000 sq m or more can now be approved up to 180 m by the municipal commissioner, provided structural and geotechnical reports are certified b..