UltraTech Cement partners with Tilt Brand Solutions

14 Apr 2023 CW Team

The Aditya Birla Group's flagship brand, UltraTech Cement, recently announced a new collaboration with Mumbai-based brand and communications consultancy, Tilt Brand Solutions. UltraTech Cement has given the agency, which is a member of Quotient Ventures, the through-the-line brand and communications mandate.

Tilt Brand Solutions will give strategic and creative support to help the brand accomplish its goals, the company said in a press statement, as UltraTech Cement gets ready for the next stage of growth and expansion.

An exciting new chapter for both companies is opened by this collaboration between UltraTech Cement and Tilt Brand Solutions, it was added.

"Their strategic and creative prowess as people and as a collective makes them an essential and perfect partner in our journey ahead," said Ajay Dang, president and head of marketing at UltraTech Cement, in expressing his delight about the new partnership.

Co-founder and group CEO of Ouotient Ventures, T. Gangadhar, stated, " "We are honoured that UltraTech has given us this assignment. The company's ambition, opportunity, and vision are motivating to us, especially considering the new and developing India. We are eager to embark on this remarkable journey with Ultratech.

Infrastructure Urban

06 Jul 2026

ABS Marine Sees CRISIL Credit Rating Upgrade

ABS Marine Services has secured an upgrade to its long term and short term credit ratings from CRISIL, reflecting improved profitability and revenue growth through long term contracts. CRISIL moved the long term rating from BBB+/Stable to A-/Stable and revised the short term rating from A2 to A2+. The action signals strengthened financial metrics and operational resilience. The company benefited from durable client relationships with firms such as ONGC and Schlumberger. The rating decision followed stronger cash flows and an enlarged bank loan facility, which increased from Rs 3,705 million (m..

Project BRAHMANK Marks 16 Years Of Strategic Roads In Arunachal

Project BRAHMANK is marking 16 years of work to establish strategic road and bridge links across Arunachal Pradesh, maintaining and developing 811 kilometres of roads and nearly 86 bridges that range from small culverts to large steel and arch bridges. These transport links are described as critical for ensuring year-round movement of defence personnel, equipment and essential supplies while improving everyday travel for people in remote villages. The project balances national security requirements with regional development by focusing on reliable access in challenging terrain. Notable enginee..

Longleng CSOs Give One Week Ultimatum Over Two-Lane Highway

Civil society organisations (CSOs) in Longleng district have demanded immediate restoration of the deteriorating Changtongya–Longleng two-lane road and sought a detailed status report on the stalled construction within one week. The demand followed a consultative meeting convened under the Phom Peoples' Council (PPC) to discuss welfare and development concerns. PPC president YB Angam Phom said prolonged non-maintenance had caused hardship to commuters and affected transportation, local commerce and the district's development. The meeting urged authorities to undertake immediate restoration a..