UltraTech Cement partners with Tilt Brand Solutions

14 Apr 2023 CW Team

The Aditya Birla Group's flagship brand, UltraTech Cement, recently announced a new collaboration with Mumbai-based brand and communications consultancy, Tilt Brand Solutions. UltraTech Cement has given the agency, which is a member of Quotient Ventures, the through-the-line brand and communications mandate.

Tilt Brand Solutions will give strategic and creative support to help the brand accomplish its goals, the company said in a press statement, as UltraTech Cement gets ready for the next stage of growth and expansion.

An exciting new chapter for both companies is opened by this collaboration between UltraTech Cement and Tilt Brand Solutions, it was added.

"Their strategic and creative prowess as people and as a collective makes them an essential and perfect partner in our journey ahead," said Ajay Dang, president and head of marketing at UltraTech Cement, in expressing his delight about the new partnership.

Co-founder and group CEO of Ouotient Ventures, T. Gangadhar, stated, " "We are honoured that UltraTech has given us this assignment. The company's ambition, opportunity, and vision are motivating to us, especially considering the new and developing India. We are eager to embark on this remarkable journey with Ultratech.

Infrastructure Urban

10 Mar 2026

ABB to Invest Rs 6.25 Billion to Expand India Manufacturing

ABB recently announced plans to invest approximately Rs 6.25 billion ($75 million) in India during 2026 to expand its manufacturing footprint and research and development capabilities. The investment follows more than $35 million spent in 2025 and reflects the company’s continued focus on strengthening its ‘local-for-local’ strategy in the country.The investment will support ABB’s Electrification, Motion and Automation businesses and expand manufacturing capacity for infrastructure sectors such as renewable energy, metro rail, data centres and industrial applications. Approximately 300..

Six WOLFF Cranes Handle 60,000 m³ Concrete for German Hospital

Six WOLFF tower cranes are playing a key role in constructing a new hospital complex in Memmingen, Germany, supporting large-scale material handling for the project. The facility is being built on a 7.7-hectare site and will feature six floors, around 480 beds and a gross floor area exceeding 75,000 sq m.Building shell works began recently in February 2025. One WOLFF 6531.12 Cross crane supported early site preparation before being dismantled in autumn 2025, while five remaining cranes continue operations. Over an average deployment period of 16 months, the cranes are expected to move approxim..

REC Funds Rs 115.6 Million CSR Support for Bihar Eye Hospital

REC recently committed Rs 115.6 million under its Corporate Social Responsibility (CSR) programme for the procurement of clinical and non-clinical equipment at Sankara Eye Hospital in Saharsa, Bihar. The initiative aims to strengthen healthcare infrastructure and improve access to specialised eye care services in the region.A Memorandum of Agreement (MoA) was recently signed between Pradeep Fellows, Executive Director (CSR), REC Limited, and Wg Cdr V. Shankar (Retd), Trustee and Executive Director of Sankara Eye Hospital, at the REC office in the SCOPE Complex, New Delhi.The support is expecte..