Tesla Power USA ties up with IOCL for battery sales in India

28 Apr 2023 CW Team

Tesla Power USA and Indian Oil Corporation (IOCL) have announced a national strategic alliance that will result in significant advancements in battery distribution and sales.

The collaboration will allow Tesla Power USA to potentially sell and service their batteries at over 36,000 IOCL petrol pumps across India, providing unparalleled availability and convenience when purchasing and servicing automotive batteries. This will be the first national-level battery distribution collaboration with IOCL. Tesla Power USA batteries will first be available at IOCL fuel pumps in the Delhi-NCR region, before being expanded to other states.

"Stressed on placing battery at ROs under TBA (Tyre Battery Accessories) concept," said Vigyan Kumar, Executive Director, I/C (RS-NE), IOCL, "wherein it has to be emphasised in customer mindset that IOC Fuel Station is the correct place to go for any urgent or regular battery replacement / new purchase requirement."

The TBA concept of placing batteries at petrol stations has the potential to provide significant benefits to customers, such as the convenience of getting a battery replacement or new purchase while refuelling their vehicle, saving them time and effort. Furthermore, the availability of a diverse range of battery options can help customers find the right battery model for their vehicle, reducing the hassle of searching for the correct battery model elsewhere.

The success of this partnership will pave the way for the replication of the TBA concept pan India in a phased manner, making it easier for customers across the country to access battery-related services conveniently and reliably.

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