Demand is shifting towards rural infra projects
Equipment

Demand is shifting towards rural infra projects

Gurman Reen, Director - Sales, India, Customer Solutions Division, Caterpillar India

Caterpillar launched three new excavators at Excon 2025. What is the significance of this portfolio refresh?
We have launched three new medium excavators — the 321, 322 and 324 — in the 20–24 tonne category, which is one of the largest excavator segments in India. This portfolio has been completely reimagined to cater to different customer economics and operating requirements. A key focus has been on reducing fuel consumption while improving controllability and overall machine efficiency.

All three machines are equipped with Caterpillar electronic engines and electro-hydraulic controls, which is an industry-first in this segment. This allows us not only to reduce fuel consumption but also to monitor performance digitally. Customers can track fuel usage on their mobile phones, and we are able to guarantee fuel efficiency levels because of this level of control and transparency.

How do you see demand evolving in the construction equipment market over the next few years?
Over the past decade, the industry has seen strong growth, and the base itself is now quite large. In the near term, we see stability rather than decline, followed by continued growth driven by a strong project pipeline. Demand is increasingly shifting towards state-level and rural infrastructure projects, which is driving interest in smaller and medium-sized equipment such as entry-level 20-tonne excavators, backhoe loaders, skid steer loaders, wheel loaders and compact motor graders. At the same time, large irrigation, airport and mass excavation projects will support growth in higher-tonnage excavators.

Given India’s diverse customer base, how is Caterpillar approaching marketing and outreach?
India has a very wide and fragmented customer base, including first-time buyers, small contractors and rental operators. We therefore use a combination of physical and digital channels. With smartphone penetration being among the highest globally, reaching customers digitally is a key focus. At the same time, our dealer partners, Gainwell and Gmmco, have strong on-ground teams that can respond quickly once a lead is generated.

Services and uptime are often highlighted by Caterpillar. How does this translate in practice?
For us, it is never just about selling a machine. We work with customers through Customer Value Agreements (CVAs), which are structured service commitment programmes. These include preventive maintenance, machine health monitoring, productivity advice and fuel optimisation. Depending on the agreement, we also commit to parts availability within defined timelines. The objective is to maximise uptime and ensure predictable ownership costs over the equipment lifecycle.

How do you view India’s role in Caterpillar’s global strategy?
India is a very important market for Caterpillar. We have been manufacturing in India for over 50 years, with multiple facilities producing for domestic and export markets. India is also a major engineering hub, with thousands of engineers designing products for global applications. The reimagined medium excavator portfolio is part of this long-term commitment and positions us strongly for the next phase of growth.

As new applications and project clusters emerge — whether in quarrying, riverbed excavation or mining — we continuously review and expand our dealer footprint. Caterpillar has a dedicated distribution team that works closely with dealers to track projects, anticipate demand and ensure coverage keeps pace with market expansion.

What role does skilling and CSR play in Caterpillar’s India operations?
Skilling is a critical part of the ecosystem. Our dealers run structured CSR initiatives, such as operator training programmes for candidates from underprivileged backgrounds. These programmes not only certify operators but also help place them with customers. In addition, Caterpillar Foundation supports disaster relief, education and health initiatives globally, including in India.

Gurman Reen, Director - Sales, India, Customer Solutions Division, Caterpillar IndiaCaterpillar launched three new excavators at Excon 2025. What is the significance of this portfolio refresh?We have launched three new medium excavators — the 321, 322 and 324 — in the 20–24 tonne category, which is one of the largest excavator segments in India. This portfolio has been completely reimagined to cater to different customer economics and operating requirements. A key focus has been on reducing fuel consumption while improving controllability and overall machine efficiency.All three machines are equipped with Caterpillar electronic engines and electro-hydraulic controls, which is an industry-first in this segment. This allows us not only to reduce fuel consumption but also to monitor performance digitally. Customers can track fuel usage on their mobile phones, and we are able to guarantee fuel efficiency levels because of this level of control and transparency.How do you see demand evolving in the construction equipment market over the next few years?Over the past decade, the industry has seen strong growth, and the base itself is now quite large. In the near term, we see stability rather than decline, followed by continued growth driven by a strong project pipeline. Demand is increasingly shifting towards state-level and rural infrastructure projects, which is driving interest in smaller and medium-sized equipment such as entry-level 20-tonne excavators, backhoe loaders, skid steer loaders, wheel loaders and compact motor graders. At the same time, large irrigation, airport and mass excavation projects will support growth in higher-tonnage excavators.Given India’s diverse customer base, how is Caterpillar approaching marketing and outreach?India has a very wide and fragmented customer base, including first-time buyers, small contractors and rental operators. We therefore use a combination of physical and digital channels. With smartphone penetration being among the highest globally, reaching customers digitally is a key focus. At the same time, our dealer partners, Gainwell and Gmmco, have strong on-ground teams that can respond quickly once a lead is generated.Services and uptime are often highlighted by Caterpillar. How does this translate in practice?For us, it is never just about selling a machine. We work with customers through Customer Value Agreements (CVAs), which are structured service commitment programmes. These include preventive maintenance, machine health monitoring, productivity advice and fuel optimisation. Depending on the agreement, we also commit to parts availability within defined timelines. The objective is to maximise uptime and ensure predictable ownership costs over the equipment lifecycle.How do you view India’s role in Caterpillar’s global strategy?India is a very important market for Caterpillar. We have been manufacturing in India for over 50 years, with multiple facilities producing for domestic and export markets. India is also a major engineering hub, with thousands of engineers designing products for global applications. The reimagined medium excavator portfolio is part of this long-term commitment and positions us strongly for the next phase of growth.As new applications and project clusters emerge — whether in quarrying, riverbed excavation or mining — we continuously review and expand our dealer footprint. Caterpillar has a dedicated distribution team that works closely with dealers to track projects, anticipate demand and ensure coverage keeps pace with market expansion.What role does skilling and CSR play in Caterpillar’s India operations?Skilling is a critical part of the ecosystem. Our dealers run structured CSR initiatives, such as operator training programmes for candidates from underprivileged backgrounds. These programmes not only certify operators but also help place them with customers. In addition, Caterpillar Foundation supports disaster relief, education and health initiatives globally, including in India.

Next Story
Infrastructure Urban

CFI Appoints New National Council for FY27 and FY28

The Construction Federation of India (CFI) has announced its newly elected National Council and office bearers for a two-year term covering FY27 and FY28. M. V. Satish, Advisor to CMD and Lead Ambassador for Middle East, L&T, has been elected President; Priti Patel, Chief Strategy & Growth Officer, Tata Projects, has been appointed Vice President; and Ajit Bhate, Managing Director, Precast India Infrastructures, has taken charge as Treasurer.The newly formed National Council brings together senior leaders from major EPC and infrastructure companies, reflecting CFI’s continued focus o..

Next Story
Infrastructure Urban

India REIT Market Gains Momentum with Strong Returns

India’s Real Estate Investment Trust (REIT) market is witnessing strong growth, emerging as a competitive investment avenue both domestically and across Asia. According to a recent ANAROCK report released at EXCELERATE 2026 by NAREDCO Maharashtra NextGen, the sector is evolving into a mature asset class driven by solid fundamentals, regulatory backing and rising investor confidence.The introduction of Small and Medium REITs (SM REITs) in 2025 has further widened access through fractional ownership, unlocking a potential monetisation opportunity of Rs 670–710 billion. Indian REITs have deli..

Next Story
Infrastructure Energy

G R Infraprojects Secures Rs 4,130 Million BESS Contract From NTPC

G R Infraprojects said it has secured a contract from NTPC to supply and implement a battery energy storage system (BESS) valued at Rs 4,130 million (mn). The company reported the order was awarded as part of NTPC's ongoing efforts to enhance grid flexibility and energy storage capacity. The contract represents a notable addition to the firm's project pipeline and underscores demand for utility scale storage solutions. The award is expected to strengthen G R Infraprojects' presence in the energy infrastructure sector and to contribute to the firm's order book and future revenues, subject to st..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement