A quiet yet precise thinker, Ashish S Raheja, MD & CEO, Raheja Universal, brings a strong design-first perspective to real-estate development. In conversation with FALGUNI PADODE, Group Managing Editor, CW, he reflects on the principles guiding the company’s approach to large-scale ecosystems, such as WTC Navi Mumbai, and why consistency, process discipline and design innovation matter more than design theatrics.You have been developing large-scale mixed-use ecosystems, including WTC Navi Mumbai. How do you approach planning for a marquee project of this scale?The approach is always long term. A mixed-use ecosystem requires clarity on infrastructure, mobility and design from the start. At WTC, every cluster – commercial, residential, retail – is designed with purpose and proportion. We focus on process discipline, not trial and error. The aim is to build something that continues to perform for decades...To read the full article Click Here