DLF has announced plans to launch a senior living residential project in Gurugram during the current quarter, marking its entry into the rapidly growing senior housing segment. The project is expected to generate revenue potential of around Rs 20 billion. The proposed launch forms part of DLF’s broader expansion strategy, even as the company navigates uneven sales momentum in the ongoing financial year. Gurugram remains the company’s core market, with demand continuing to be strong, particularly for projects developed by established and credible players. Speaking during a post-earnings conference call, Ashok Tyagi, Managing Director of DLF Ltd, said the company remains confident of achieving its original sales bookings guidance. He reiterated DLF’s pre-sales target of Rs 200–220 billion for the current financial year, despite muted sales in the December quarter. DLF reported sales bookings of Rs 4.19 billion in the third quarter, a sharp decline from Rs 120.39 billion in the corresponding period last year. Tyagi attributed the slowdown to a deliberate pause in sales at its ongoing ultra-luxury residential project, The Dahlias, and the absence of new residential launches during the quarter. On a cumulative basis, sales bookings declined 16 per cent to Rs 161.76 billion in the first nine months of the financial year, compared with Rs 191.87 billion in the same period a year earlier. In FY25, the company recorded a historic high of Rs 212.23 billion in sales bookings. Providing an update on its launch pipeline, Aakash Ohri, Managing Director of DLF Home Developers Ltd, said apartment sales at The Dahlias have resumed from the current quarter. He noted that prices in the project have risen by over 25 per cent compared with pre-launch levels offered during October–December 2024. Ohri also revealed that a prominent non-resident Indian buyer has recently purchased a home in the project, although the identity was not disclosed. Launched in October 2024, The Dahlias is a 17-acre super-luxury development at DLF Phase 5 in Gurugram, comprising 420 apartments and penthouses. As of December, around 220 units had been sold for Rs 157.16 billion, highlighting sustained demand in the ultra-luxury housing segment. Beyond ultra-luxury developments, DLF’s planned senior living project reflects a strategic move to diversify into a segment gaining traction amid demographic shifts and rising demand for managed housing solutions for older buyers. Later this year, the company also plans to launch projects in Gurugram, Mumbai, Panchkula and Goa to maintain sales momentum. DLF Group is primarily engaged in residential development and the leasing of commercial and retail properties. The company has developed more than 185 projects spanning over 352 million square feet, with a development potential of around 280 million square feet across residential and commercial segments. Its annuity portfolio currently exceeds 49 million square feet.