Embassy reports 85% surge in sales bookings to Rs 2,250 cr

06 May 2024 CW Team

This remarkable performance is attributed to various factors, including pent-up demand, favorable market conditions, and the successful implementation of strategic initiatives by the Embassy Group. Despite the challenges posed by the COVID-19 pandemic, the company has demonstrated resilience and adaptability, capitalizing on opportunities in the housing segment.

The surge in sales bookings underscores the confidence of homebuyers in the Embassy Group's projects, which are known for their quality, innovation, and customer-centric approach. By offering a diverse portfolio of residential properties across different price segments, the company has catered to the evolving needs and preferences of buyers, driving sales momentum.

Furthermore, the Embassy Group's focus on digital marketing, customer engagement, and innovative sales strategies has contributed to its strong performance in a competitive market environment. Leveraging technology and data analytics, the company has enhanced its sales processes, improved customer experience, and optimized marketing efforts to reach a wider audience.

The buoyant housing demand is also reflective of the overall positive sentiment in the real estate sector, buoyed by factors such as low interest rates, stable property prices, and government incentives. With increased urbanization and changing lifestyle preferences, residential real estate continues to be an attractive investment avenue for homebuyers, investors, and developers alike.

Looking ahead, the Embassy Group remains optimistic about the growth prospects of the residential real estate market and is committed to delivering value to its customers. By staying agile, innovative, and customer-focused, the company aims to sustain its momentum and capitalize on emerging opportunities in the dynamic real estate landscape.

Embassy Group, a leading real estate developer in India, has reported a significant surge in sales bookings, indicating a robust demand for housing. The company's sales bookings have soared by 85% to reach Rs 2,250 crore, reflecting the strong recovery in the residential real estate market. This remarkable performance is attributed to various factors, including pent-up demand, favorable market conditions, and the successful implementation of strategic initiatives by the Embassy Group. Despite the challenges posed by the COVID-19 pandemic, the company has demonstrated resilience and adaptability, capitalizing on opportunities in the housing segment. The surge in sales bookings underscores the confidence of homebuyers in the Embassy Group's projects, which are known for their quality, innovation, and customer-centric approach. By offering a diverse portfolio of residential properties across different price segments, the company has catered to the evolving needs and preferences of buyers, driving sales momentum. Furthermore, the Embassy Group's focus on digital marketing, customer engagement, and innovative sales strategies has contributed to its strong performance in a competitive market environment. Leveraging technology and data analytics, the company has enhanced its sales processes, improved customer experience, and optimized marketing efforts to reach a wider audience. The buoyant housing demand is also reflective of the overall positive sentiment in the real estate sector, buoyed by factors such as low interest rates, stable property prices, and government incentives. With increased urbanization and changing lifestyle preferences, residential real estate continues to be an attractive investment avenue for homebuyers, investors, and developers alike. Looking ahead, the Embassy Group remains optimistic about the growth prospects of the residential real estate market and is committed to delivering value to its customers. By staying agile, innovative, and customer-focused, the company aims to sustain its momentum and capitalize on emerging opportunities in the dynamic real estate landscape.

Building Material

18 Sep 2025

Ambuja Cements Drags JSW Cement to Court Over ‘Kawach’ Brand

Ambuja Cements, part of the Adani Group, has filed a trademark infringement case against JSW Cement in the Delhi High Court, alleging that its rival copied the ‘Kawach’ brand with its new product ‘Jal Kavach’.Justice Manmeet Pritam Singh Arora issued summons to JSW Cement and its subsidiary, JSW IP Holdings Pvt Ltd, while referring the matter to mediation. Hearings are scheduled to resume on October 15 if no settlement is reached.Ambuja, which registered the ‘Kawach’ trademark in 2019, argues that the term ‘Kavach’—meaning shield—is the distinctive feature of its branding. ..

Technology

18 Sep 2025

Bentley Systems Named Innovation Partner of the Year 2025 by Afcons

Bentley Systems, the infrastructure engineering software company, has been recognised by Afcons Infrastructure Limited as its Innovation Partner of the Year 2025 at the Innovation Partners 2025 Felicitation Ceremony in Mumbai. The award acknowledges Bentley’s contribution to Afcons’ engineering digitalisation journey through an enterprise agreement providing access to over 250 Bentley engineering software tools. This adoption has enabled Afcons to accelerate project delivery, standardise digital workflows, and strengthen innovation across its infrastructure portfolio. Among key i..

Infrastructure Urban

18 Sep 2025

SBI Sells 13.18% Stake in Yes Bank to Japan’s SMBC

State Bank of India (SBI) has completed the sale of a 13.18 per cent stake in Yes Bank to Japan’s Sumitomo Mitsui Banking Corporation (SMBC) for over Rs 8,889 crore. The divestment is part of a Rs 13,482 crore deal finalised in May with SMBC and seven private banks.Following the transaction, SBI’s shareholding in Yes Bank stands at 10.8 per cent. The deal, involving 4,134.4 million shares at Rs 21.50 each, is the largest cross-border transaction in the Indian banking sector.SBI Chairman C S Setty described the 2020 RBI-led rescue of Yes Bank as a pioneering public-private partnership, addi..