From Blueprints to Brandprints

30 Aug 2025 CW Team

India’s construction sector is booming. By 2030, it is expected to touch $ 2 trillion and contribute close to 14 per cent of the country’s GDP. But what really defines a brand in this space today? It is no longer just about who builds the tallest tower or the fastest to finish a project. Increasingly, leadership is being shaped by how people perceive the builder and the kind of trust and emotion the brand evokes.

More than just steel and concrete

For years, the construction industry was judged on metrics such as square footage, speed of delivery and cost. Those things still matter but they no longer tell the full story. Today, a successful construction brand must create more than structures. It must leave behind an identity, a narrative, and an emotional connection. That’s where branding comes in. In fact, over the years, this extremely important aspect has gone from being a back-office afterthought into a strategic asset...

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Infrastructure Urban

30 Aug 2025

Delivering metals in 24 hours with AI

India’s metal supply chain has long struggled with delays, fragmentation and lack of transparency, forcing purchase teams to chase vendors and juggle uncertain stock. Enlight Metals is tackling these inefficiencies with an AI-powered aggregation platform, multilingual voice-enabled procurement and strategically located dark stores that enable 24-hour delivery – transforming how OEMs, EPCs and infrastructure players source their metals. In a conversation with CW, Dhananjay Goel, Director, and Vedant Goel, Director, shares how the company is reshaping procurement. What problem..

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Mitsubishi Halts Offshore Wind Projects in Japan

Mitsubishi Corporation (MC) has announced its decision to withdraw from three major offshore wind projects off the coast of Japan due to a significant shift in global business conditions. The projects were being developed through a consortium led by its subsidiary, Mitsubishi Corporation Offshore Wind Ltd., and were located off the shores of Noshiro City, Mitane Town, and Oga City in Akita Prefecture; Yurihonjo City in Akita Prefecture; and Choshi City in Chiba Prefecture.The company stated that following a review initiated in February 2025, it concluded the projects were no longer viable. The..