+
From Blueprints to Brandprints
Real Estate

From Blueprints to Brandprints

India’s construction sector is booming. By 2030, it is expected to touch $ 2 trillion and contribute close to 14 per cent of the country’s GDP. But what really defines a brand in this space today? It is no longer just about who builds the tallest tower or the fastest to finish a project. Increasingly, leadership is being shaped by how people perceive the builder and the kind of trust and emotion the brand evokes.

More than just steel and concrete

For years, the construction industry was judged on metrics such as square footage, speed of delivery and cost. Those things still matter but they no longer tell the full story. Today, a successful construction brand must create more than structures. It must leave behind an identity, a narrative, and an emotional connection. That’s where branding comes in. In fact, over the years, this extremely important aspect has gone from being a back-office afterthought into a strategic asset...

To read the full article Click Here

India’s construction sector is booming. By 2030, it is expected to touch $ 2 trillion and contribute close to 14 per cent of the country’s GDP. But what really defines a brand in this space today? It is no longer just about who builds the tallest tower or the fastest to finish a project. Increasingly, leadership is being shaped by how people perceive the builder and the kind of trust and emotion the brand evokes.More than just steel and concreteFor years, the construction industry was judged on metrics such as square footage, speed of delivery and cost. Those things still matter but they no longer tell the full story. Today, a successful construction brand must create more than structures. It must leave behind an identity, a narrative, and an emotional connection. That’s where branding comes in. In fact, over the years, this extremely important aspect has gone from being a back-office afterthought into a strategic asset...To read the full article Click Here

Next Story
Infrastructure Transport

Lucknow Metro East-West Corridor Consultancy Contract Awarded

The Uttar Pradesh Metro Rail Corporation has awarded the first construction-related consultancy contract for the Lucknow Metro East West Corridor to a joint venture of AYESA Ingenieria Arquitectura SAU and AYESA India Pvt Ltd. The firm was declared the lowest bidder for the Detailed Design Consultant contract for Lucknow Metro Line-2 under Phase 1B and the contract was recommended following the financial bid. The contract is valued at Rs 159.0 million (mn), covering design services for the corridor. Lucknow Metro Line-2 envisages the construction of an 11.165 kilometre corridor connecting Cha..

Next Story
Infrastructure Urban

Div Com Kashmir Urges Fast Tracking Of Jhelum Water Transport Project

The Divisional Commissioner of Kashmir has called for the fast-tracking of the Jhelum water transport project, urging district administrations and relevant agencies to accelerate planning and clearances. In a meeting convened at the divisional headquarters, the commissioner instructed officials from irrigation, public health engineering and municipal departments to prioritise the project and coordinate survey and design work. The directive emphasised removal of administrative bottlenecks and close monitoring to ensure timely mobilisation of resources and contractors. Officials were told to in..

Next Story
Infrastructure Urban

Interarch Reports Strong Q3 And Nine Month Results

Interarch Building Solutions Limited reported unaudited results for the third quarter and nine months ended 31 December 2025, recording strong revenue growth driven by execution and a robust order book. Net revenue for the third quarter rose by 43.7 per cent to Rs 5.225 billion (bn), compared with Rs 3.636 bn a year earlier, reflecting heightened demand in pre-engineered building projects. The company’s total order book as at 31 January 2026 stood at Rs 16.85 bn, supporting near-term visibility. EBITDA excluding other income for the quarter increased by 43.2 per cent to Rs 503 million (mn),..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Open In App