Housing.com to invest Rs 40 crore on TV, digital ad campaign

30 Aug 2022 CW Team

Realty portal Housing.com will invest Rs 40 crore in one year on a TV and digital advertising campaign, as it seeks to increase the user base of its platform and simplify the buy-and-sell and renting journey of consumers.

"We have launched our new ad campaign that captures the ethos on which Housing.com has been built - to facilitate the search and discovery for everyone till they find their perfect home," said Dhruv Agarwala, group chief executive, Housing.com, PropTiger.com and Makaan.com.

Housing.com seeks to provide consumers maximum options so that they don't have to settle for anything less than perfect, he said. The ad campaign will be run on TV, digital and OTT platforms, Housing.com said, adding that the target is to reach over 100 million impressions.

Australian proptech firm REA Group, which owns three portals in India including Housing.com, has invested nearly 300 million Australian dollars in the country in the last five years, and will infuse more funds to establish itself as a "clear" market leader, its global CEO Owen Wilson had said in May.

REA Group had in December 2020 acquired a controlling stake in Elara Technologies which owns Housing.com, Makaan.com and PropTiger.com, and renamed Elara as REA India.

Housing.com is a leading full-stack proptech platforms for homeowners/home seekers, landlords, developers and real estate brokers. It offers listings for new homes, resale homes, rentals, plots, commercial spaces and co-living spaces in India.

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