Housing.com to invest Rs 40 crore on TV, digital ad campaign

30 Aug 2022 CW Team

Realty portal Housing.com will invest Rs 40 crore in one year on a TV and digital advertising campaign, as it seeks to increase the user base of its platform and simplify the buy-and-sell and renting journey of consumers.

"We have launched our new ad campaign that captures the ethos on which Housing.com has been built - to facilitate the search and discovery for everyone till they find their perfect home," said Dhruv Agarwala, group chief executive, Housing.com, PropTiger.com and Makaan.com.

Housing.com seeks to provide consumers maximum options so that they don't have to settle for anything less than perfect, he said. The ad campaign will be run on TV, digital and OTT platforms, Housing.com said, adding that the target is to reach over 100 million impressions.

Australian proptech firm REA Group, which owns three portals in India including Housing.com, has invested nearly 300 million Australian dollars in the country in the last five years, and will infuse more funds to establish itself as a "clear" market leader, its global CEO Owen Wilson had said in May.

REA Group had in December 2020 acquired a controlling stake in Elara Technologies which owns Housing.com, Makaan.com and PropTiger.com, and renamed Elara as REA India.

Housing.com is a leading full-stack proptech platforms for homeowners/home seekers, landlords, developers and real estate brokers. It offers listings for new homes, resale homes, rentals, plots, commercial spaces and co-living spaces in India.

Resources

09 Mar 2026

Haworth India Hosts Women’s Leadership Panel Series

Haworth India marked International Women’s Day by hosting a leadership roundtable series titled ‘Give to Gain’, bringing together senior women leaders from architecture and design firms, corporates and project management consultancies. The series has been conducted in Delhi and Mumbai, with upcoming sessions scheduled in Bengaluru and Hyderabad on 27 March 2026. Structured as moderated panel discussions followed by audience interaction, the initiative examined the business impact of women’s leadership and the role of inclusive workplaces in supporting professional growth. Manish Khan..

Max Estates Secures RERA For Max One Project

Max Estates has secured RERA approval (UPRERA No.: UPRERAPRJ9759) for its Max One development around Max Towers in Sector 16B, Noida, bringing renewed progress to a project previously stalled following the insolvency of its earlier developer. Spread across around 10 acres with an estimated development potential of about 2.5 million sq ft, Max One is planned as an integrated mixed-use campus combining serviced residences, premium offices, retail spaces and a private club. The project is expected to generate total sales potential of about Rs 20 billion along with an estimated annuity rental inc..

Hindware Introduces Starc Smart Wall Mount Toilet

Hindware has introduced the Starc Smart Wall-Mount Toilet under its Hindware Italian Collection, designed to combine automation, hygiene and contemporary bathroom aesthetics. The model features automatic flushing, sensor-based seat opening and closing, and remote-controlled functions. It also includes an oscillating water spray and warm air dryer for cleaning, along with a self-cleaning nozzle designed to maintain hygiene. Additional features include adjustable heated seating, customisable water temperature and pressure settings, a foot-touch flush system and an LCD control interface. The wa..