Housing.com to invest Rs 40 crore on TV, digital ad campaign

30 Aug 2022 CW Team

Realty portal Housing.com will invest Rs 40 crore in one year on a TV and digital advertising campaign, as it seeks to increase the user base of its platform and simplify the buy-and-sell and renting journey of consumers.

"We have launched our new ad campaign that captures the ethos on which Housing.com has been built - to facilitate the search and discovery for everyone till they find their perfect home," said Dhruv Agarwala, group chief executive, Housing.com, PropTiger.com and Makaan.com.

Housing.com seeks to provide consumers maximum options so that they don't have to settle for anything less than perfect, he said. The ad campaign will be run on TV, digital and OTT platforms, Housing.com said, adding that the target is to reach over 100 million impressions.

Australian proptech firm REA Group, which owns three portals in India including Housing.com, has invested nearly 300 million Australian dollars in the country in the last five years, and will infuse more funds to establish itself as a "clear" market leader, its global CEO Owen Wilson had said in May.

REA Group had in December 2020 acquired a controlling stake in Elara Technologies which owns Housing.com, Makaan.com and PropTiger.com, and renamed Elara as REA India.

Housing.com is a leading full-stack proptech platforms for homeowners/home seekers, landlords, developers and real estate brokers. It offers listings for new homes, resale homes, rentals, plots, commercial spaces and co-living spaces in India.

Infrastructure Urban

06 Apr 2026

InsideFPV Delivers ₹10 Crore Kamikaze Drone Order Under MoD’s EPR Route

InsideFPV, a Surat-based drone technology manufacturer, has successfully executed a ₹10 crore defence contract to supply indigenous kamikaze drones under the Ministry of Defence’s Emergency Procurement Route (EPR). The company completed the delivery of hundreds of FPV kamikaze drone platforms within a rapid two-month timeframe, highlighting its ability to meet urgent military procurement timelines.The supply orders were fulfilled under the emergency procurement mechanism, which is aimed at fast-tracking acquisitions for immediate operational needs. InsideFPV’s quick execution reflects it..

Vedanta Resources Secures Fitch Upgrade to ‘BB-’, Best Rating Since 2015

Vedanta Resources Limited (VRL), a global player in metals, oil & gas, critical minerals, power and technology, has received a credit rating upgrade from Fitch Ratings, marking its strongest bond rating in over a decade.Fitch has raised Vedanta Resources’ Long-Term Foreign-Currency Issuer Default Rating (IDR) to ‘BB-’ from ‘B+’, while maintaining a Stable Outlook. The agency also upgraded VRL’s senior unsecured rating, along with the ratings of US dollar-denominated bonds issued by Vedanta Resources Finance II Plc and guaranteed by VRL, to ‘BB-’.The upgrade represents Vedan..

NAREDCO NextGen NCR Chapter Launched

The NAREDCO NextGen NCR Chapter was recently launched at Excelerate 2026 in Mumbai, marking a key step towards integrating emerging real estate leaders from the National Capital Region with the national platform. The initiative aims to promote sustainable and responsible urban development through collaboration and knowledge exchange.The event brought together young developers, entrepreneurs, and professionals from across NCR, including Noida, Gurugram, Ghaziabad, Faridabad, Bhiwadi, and Meerut. Discussions focused on urban development, finance, sustainability, innovation, and policy, emphasisi..